Tesla's Commitment to Safety: 5-Star Crash Tests and Continuous Improvements

By Kevin Armstrong
Tesla continuously get 5-star crash test results
Tesla continuously get 5-star crash test results
Tesla

Tesla's Model Y is on track to be the best-selling passenger vehicle in the world, but it can't come soon enough for the company's Chief Designer Franz von Holzhausen. The 54-year-old father of two wouldn't put his family in anything other than a Tesla for several reasons, but one stands higher than the rest — safety.

Tesla has a lot of selling points, zero emissions, cutting-edge technology, incredible performance, and fantastic style, but von Holzhausen thinks its most significant selling point should be safety. "(Teslas are) far safer than any other car out on the road. I have a family with kids, and I shudder to think of putting my kids in any other car because it's less safe."

The designer of the Model Y, as well as the Model S, X and 3, said on the Ride the Lightning podcast, "if you want to do the right thing for your family and have the lowest probability of injury, then you have to put them in a Tesla."

Teslas Are Upto 10 Times Safer

Driving a Tesla on Autopilot is ten times safer than the average vehicle. Even without Autopilot engaged, Teslas are 2.5 times safer than the average vehicle. Also, Tesla has received several safety accolades and five-star crash reports. The company also improved the function of the seatbelt and is adding a better hazard light system.

Like many of us, von Holzhausen saw the astonishing images of the horrific crash in northern California over the holidays. A Model Y plunged 250 feet off a cliff, rolling to a rocky beach. Fire responders called it a miracle when all four occupants survived. In fact, the children were unharmed, and two adults were treated for minor injuries. It was later determined the driver intended to crash the vehicle and was charged with attempted murder. "Even when somebody wasn't looking out for their family, Tesla was," said von Holzhausen.

Examples of Tesla's Safety

Rhys Samson shared his story on Twitter of his family walking away from this crash
Rhys Samson shared his story on Twitter of his family walking away from this crash
@samsonusmc

That crash got a lot of coverage, but it caused many Tesla owners to share grim pictures of crashed Teslas, but the occupants survived. Twitter user, @cybrtrkguy posted several crash images, @TeslaShawn responded with a picture of his mangled Model X and posted: I survived head on drunk driver. While @samsonusmc shared a picture of a Model 3 that was t-boned, he posted: This is why I own @Tesla. My family walked away with just scratches from this.

Elon Musk has repeatedly stated that he believes full self-driving, autonomous vehicles will save countless people from injury and death on our roadways. He's right, but Tesla is already saving lives, and the company is still improving and producing better and safer vehicles.  

Breaking Tradition: Tesla Hits the Social Media Advertising Road

By Kevin Armstrong
Model Y Advertising
Model Y Advertising
Tesla

Tesla has prepared us for a slower sales year, but just how slow may be showing up on social media. No, I’m not talking about X, which is where 99% of Tesla news comes from, but social platforms owned by a guy that Elon Musk once wanted to fight.

Tesla advertising has been shown on Mark Zuckerberg's Facebook and Instagram accounts. While Musk has talked about utilizing more conventional advertising for more than a year, Tesla has only sporadically shown up on a few digital avenues; now, it appears to be a full campaign.

The Return to Meta and Zuck

The year 2018 marked a significant moment in Tesla's history when Elon Musk, in a move reflective of his disdain for Facebook amid the Cambridge Analytica scandal, deleted Tesla and SpaceX's Facebook pages, both of which boasted millions of followers. Fast forward six years, Tesla has reinstated its presence on Facebook and launched advertising campaigns across Meta-owned platforms.

Musk is now paying Tesla money to a guy he challenged to a cage match and once joked/threatened to drive by his house and fight him. There are two takeaways here: Meta is a dominant force in online advertising, and Musk is willing to do whatever it takes to advance Tesla’s mission to a sustainable future.

Embracing Traditional Advertising Amidst EV Market Changes

Tesla's advertisements, including ads on Cars.com, which highlight the Model Y, demonstrate the company's adeptness in utilizing Meta's sophisticated targeting capabilities to reach potential customers. Tesla's avoidance of traditional advertising was once heralded as a visionary move, saving the company billions and contributing to its mystique.

However, the electric vehicle landscape has evolved, with early adopters now equipped with their chosen EVs, making it imperative for Tesla and its competitors to reach a broader audience. Tesla's advertising initiatives on Facebook, Instagram, and YouTube reflect this strategic adjustment, aiming to capture the attention of potential buyers beyond its core fanbase.

Despite Elon Musk's historically critical view of advertising and his complex relationship with the social media advertising sphere, Tesla's foray into paid advertisements represents a significant evolution in the company's marketing strategy. This shift acknowledges the necessity of diversified marketing approaches in sustaining growth and expanding market reach in the contemporary automotive landscape.

Tesla Advances with 5G: A Future of Enhanced Connectivity for Cars and Robotics

By Kevin Armstrong
Tesla building 5G private network
Tesla building 5G private network

Tesla appears to be planning an ambitious project to build a private 5G network. This initiative would revolutionize connectivity for its vehicles and the robot, Optimus, as well as any other plans the company is likely to develop in the future.

Innovative Job Posting Reveals Big Plans

Although now removed, a recently spotted job posting for a Cellular Systems Integration Engineer on Tesla's career page shed light on the company's intentions. The role demands expertise to elevate Tesla's vehicle and Optimus robot connectivity, promising to push the boundaries of low latency and high data rates.

Tesla's journey from 3G to the anticipated 5G upgrade will bring about ultra-reliable communication and high-speed data transfer, crucial for over-the-air software updates, autonomous driving features, and real-time data analytics. These communications could be product to product, such as vehicles communicating with each other or with other products such as Optimus. However, the job posting also talks about products being able to communicate with Tesla’s internal 5G network. It’s not clear whether the private network would be internal such as at a Gigafactory, or a broader network out in the world.

Tesla is pursuing an internal 5G network for product communication
Tesla is pursuing an internal 5G network for product communication

The Strategic Role of Private 5G Networks

Deploying its private 5G network, Tesla aims to create a seamlessly connected environment in its manufacturing facilities, research labs, and outdoor spaces. This infrastructure is not just about enhancing vehicle connectivity; it's also pivotal for the operational efficiency of the Optimus robot in various scenarios, including warehouse operations.

Tesla's foray into private 5G networking places it in an advantageous position in the automotive and tech industries. This strategic move aligns with the global trend towards adopting private 5G networks, which promise to revolutionize industries with their reliability and speed. Tesla's efforts to develop a private 5G protocol stack that integrates with any cellular infrastructure globally will set new industry standards.

With 5G, Tesla vehicles and Optimus robots will benefit from significantly reduced latency, offering under 5 milliseconds compared to the 60-98 milliseconds of 4G networks. This technological advancement is expected to enhance the functionality and responsiveness of Tesla's products, paving the way for advanced autonomous driving capabilities and efficient robot operations.

Tesla's interest in developing a private 5G network is a logical step. By building an infrastructure that supports the fastest connectivity standards, Tesla is preparing for its vehicles and laying the groundwork for sophisticated robotics applications. This endeavor reflects Tesla's ongoing commitment to innovation and its role in shaping the future of transportation and automation.

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