Tesla update 2022.24: An early look at its features

By Nuno Cristovao
An early look at Tesla update 2022.24
An early look at Tesla update 2022.24
Tesla

Tesla has released their latest monthly update, version 2022.24.

As usual, these updates are packed (usually) with improvements and new features.

This update is no different.

Tesla Profiles

The first major feature of 2022.24 is the release of cloud profiles, known officially as Tesla Profiles.

Tesla Profiles will give you the ability to tie your vehicle profile to your Tesla account. Your supported profile settings will then be saved to the cloud, allowing you to sync driver profiles across multiple vehicles.

More information on Tesla's new cloud profiles, check out our Tesla Profiles article .

Blind Spot Camera Improvements

Tesla introduced the Blind Spot Camera about seven months ago with Tesla's 2021 holiday update .

The feature lets you display the vehicle's corresponding fender camera on-screen when you activate the turn signal.

Unfortunately, there were no choices in terms of where the camera feed appeared on the screen, and it was permanently fixed to the bottom of the screen.

With 2022.24 Tesla is fixing that. You'll be able to drag and drop the camera feed (video) to one of three predefined locations on the screen. They include the bottom corner closest to the driver, the top corner closest to the driver, or the top corner inside of the map area, near the 'Navigate to' button.

Sentry Mode Improvements

Sentry Mode has been a great addition since its introduction. It has already helped catch countless thieves and acts of vandalism. 

As Teslas become more popular and the feature becomes well known, it could actually help reduce thefts and crime.

With 2022.24 Tesla is adding a new option to Sentry Mode: the ability to disable sounds.

The ability to use Sentry Mode without having an audible alarm was actually a part of update 2022.20 , but it was only available in Israel, where local laws prevent a vehicle alarm from making an audible noise.

With 2022.24 Tesla is now giving you the ability to use a silent version of Sentry Mode.

Tesla says that all other features of Sentry Mode will continue to function, such as sending app notifications.

Driver Profiles

Over the years Tesla has switched many car preferences from applying to everyone to being driver specific.

With this update Tesla is adding a couple more. Your navigation favorites and recent locations will now be profile specific. 

That means that when someone else uses your vehicle, they'll have their own set of recent locations, and your recent locations and other drivers' destinations will no longer be mixed.

Favorites and recent locations will also be enabled in cloud profiles, so when you change vehicles, you'll have access to your same recent and favorite destinations.

Live Traffic Visualization

Live Traffic Visualization, a Premium Connectivity feature that lets you view traffic along your route and surrounding streets.

Tesla is now enhancing the live traffic visualization by making it easier to see traffic on your route.

The traditional blue path that shows up in your navigation will now change color, depending on the amount of traffic for that particular area.

You may see a path that goes from blue to yellow to red, signifying the amount of traffic at each portion of the route, blue meaning no traffic.

Update: Traffic visualizations will still be shown on adjacent roads.

Other Changes

It looks like Tesla has made some other minor changes to the top area of the screen in the Model 3 and Model Y. 

In order to make room for the blind spot camera at the top of the screen, Tesla has shifted some items around.

The turn signals have moved up, and they're now above the regeneration/acceleration line and will appear between the gear indicator and battery icon.

When the blind spot camera is active at the top of the screen, certain icons will also shift downward, such as the headlights and HOLD icons.

Update 2022.24 is surely going to be one that lots of owners look forward to receiving. However, keep in mind that Tesla features are often limited to certain regions to support local laws or due to data limitations.

2022.24 may also contain additional features that are not included here, while some features mentioned here may not be available for every model or region.

Breaking Tradition: Tesla Hits the Social Media Advertising Road

By Kevin Armstrong
Model Y Advertising
Model Y Advertising
Tesla

Tesla has prepared us for a slower sales year, but just how slow may be showing up on social media. No, I’m not talking about X, which is where 99% of Tesla news comes from, but social platforms owned by a guy that Elon Musk once wanted to fight.

Tesla advertising has been shown on Mark Zuckerberg's Facebook and Instagram accounts. While Musk has talked about utilizing more conventional advertising for more than a year, Tesla has only sporadically shown up on a few digital avenues; now, it appears to be a full campaign.

The Return to Meta and Zuck

The year 2018 marked a significant moment in Tesla's history when Elon Musk, in a move reflective of his disdain for Facebook amid the Cambridge Analytica scandal, deleted Tesla and SpaceX's Facebook pages, both of which boasted millions of followers. Fast forward six years, Tesla has reinstated its presence on Facebook and launched advertising campaigns across Meta-owned platforms.

Musk is now paying Tesla money to a guy he challenged to a cage match and once joked/threatened to drive by his house and fight him. There are two takeaways here: Meta is a dominant force in online advertising, and Musk is willing to do whatever it takes to advance Tesla’s mission to a sustainable future.

Embracing Traditional Advertising Amidst EV Market Changes

Tesla's advertisements, including ads on Cars.com, which highlight the Model Y, demonstrate the company's adeptness in utilizing Meta's sophisticated targeting capabilities to reach potential customers. Tesla's avoidance of traditional advertising was once heralded as a visionary move, saving the company billions and contributing to its mystique.

However, the electric vehicle landscape has evolved, with early adopters now equipped with their chosen EVs, making it imperative for Tesla and its competitors to reach a broader audience. Tesla's advertising initiatives on Facebook, Instagram, and YouTube reflect this strategic adjustment, aiming to capture the attention of potential buyers beyond its core fanbase.

Despite Elon Musk's historically critical view of advertising and his complex relationship with the social media advertising sphere, Tesla's foray into paid advertisements represents a significant evolution in the company's marketing strategy. This shift acknowledges the necessity of diversified marketing approaches in sustaining growth and expanding market reach in the contemporary automotive landscape.

Tesla Advances with 5G: A Future of Enhanced Connectivity for Cars and Robotics

By Kevin Armstrong
Tesla building 5G private network
Tesla building 5G private network

Tesla appears to be planning an ambitious project to build a private 5G network. This initiative would revolutionize connectivity for its vehicles and the robot, Optimus, as well as any other plans the company is likely to develop in the future.

Innovative Job Posting Reveals Big Plans

Although now removed, a recently spotted job posting for a Cellular Systems Integration Engineer on Tesla's career page shed light on the company's intentions. The role demands expertise to elevate Tesla's vehicle and Optimus robot connectivity, promising to push the boundaries of low latency and high data rates.

Tesla's journey from 3G to the anticipated 5G upgrade will bring about ultra-reliable communication and high-speed data transfer, crucial for over-the-air software updates, autonomous driving features, and real-time data analytics. These communications could be product to product, such as vehicles communicating with each other or with other products such as Optimus. However, the job posting also talks about products being able to communicate with Tesla’s internal 5G network. It’s not clear whether the private network would be internal such as at a Gigafactory, or a broader network out in the world.

Tesla is pursuing an internal 5G network for product communication
Tesla is pursuing an internal 5G network for product communication

The Strategic Role of Private 5G Networks

Deploying its private 5G network, Tesla aims to create a seamlessly connected environment in its manufacturing facilities, research labs, and outdoor spaces. This infrastructure is not just about enhancing vehicle connectivity; it's also pivotal for the operational efficiency of the Optimus robot in various scenarios, including warehouse operations.

Tesla's foray into private 5G networking places it in an advantageous position in the automotive and tech industries. This strategic move aligns with the global trend towards adopting private 5G networks, which promise to revolutionize industries with their reliability and speed. Tesla's efforts to develop a private 5G protocol stack that integrates with any cellular infrastructure globally will set new industry standards.

With 5G, Tesla vehicles and Optimus robots will benefit from significantly reduced latency, offering under 5 milliseconds compared to the 60-98 milliseconds of 4G networks. This technological advancement is expected to enhance the functionality and responsiveness of Tesla's products, paving the way for advanced autonomous driving capabilities and efficient robot operations.

Tesla's interest in developing a private 5G network is a logical step. By building an infrastructure that supports the fastest connectivity standards, Tesla is preparing for its vehicles and laying the groundwork for sophisticated robotics applications. This endeavor reflects Tesla's ongoing commitment to innovation and its role in shaping the future of transportation and automation.

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