Happy Birthday to Tesla’s Model 3. It’s hard to believe that five years ago, just 30 Model 3’s had rolled off the assembly line and been delivered. Now Tesla’s answer to a more affordable vehicle is the best-selling electric vehicle in the world, has been named car of the year, is considered one of the safest vehicles on the planet and has a long waiting list of eager buyers.
It’s a birthday, so we should reminisce about the early days. While this iconic car first appeared on the road in 2017, it was on Elon Musk’s to-do list for over a decade.
Elon Musk talks to Wired Science about the Model 3 in 2006
Years later, as it became more of a reality, the car was given the code name BlueStar. It was to be named the Model E, but Ford had already trademarked the wording. Then Musk turned the E into a 3, but he didn’t want the number; he envisioned 3 lines, similar to the current E in Tesla. But Adidas quashed that, arguing it was too close to that brand’s three stripes. So that’s how the 3 was named.
@awadsayeed Yes. Technically Model 3 or maybe three horizontal bars. Won't be three vertical bars.
The Model 3 was supposed to be the smaller, stripped-down version of the Model S to invite more buyers into Tesla and EVs. However, this more affordable, entry-level Tesla holds its own against luxury sedans and even its big sister, the Model S. Tesla has been rolling out several updates throughout the Model 3’s existence, allowing the vehicles to keep up and even pass the Joneses.
In 2019 the Model 3 received a significant software boost when the beta versions of Navigate on Autopilot and Smart Summon were added. Voice commands, a voice keyboard and new language supports were also implemented along with the popular Camp Mode. Once owners posted photos and videos of comfortable beds in the Model 3 with the backseat down, Tesla had to add climate control and a camp fire to complete the experience.
Tesla introduced Dog Mode in Teslas in 2019. In fact, the manufacturer used a Model 3 to unveil the feature to the world. With the help of a sleepy Husky and an excited German Shepherd, Dog Mode was demonstrated to the world on all of Tesla’s social media channels. This made Tesla a must-have for any dog lover!
Also included with the Model 3 in late 2019 and early 2020 was Sentry Mode. This all-encompassing security system records and notifies the owner if anything is happening around or to the Tesla. It’s arguably the most advanced stock vehicle alarm system on the market.
In 2020 the Tesla Toybox was overhauled and updated in all Model 3s. Emissions, sketchpad and many more favorites were revised and made even more fun. But it wasn’t just the games that have been updated; although plenty of games were added over time, Tesla improved it’s maps and dashcam. Later in the year, the Beta version of Full Self Driving was added to all Teslas, including the Model 3. While FSD is still a work in progress, for the system to be available in even the entry-level Model 3 was a big attraction.
A crowd pleaser is the Boombox. This was another addition in 2020 to all models. With the car in park, the boombox blasts music or sound effects through an external speaker. You can even add your own sounds through a USB drive. Perhaps the Boombox should be used by all Model 3 owners to wish their Tesla a happy 5th Birthday!
For the first time in quite a while, Tesla has increased the price of one of its vehicle offerings. The Model S Long Range and the Model S Plaid have both received a hefty price increase. However, not all is bad - as Tesla also added a new benefit for buyers.
Price Increase
The price increase for the Model S is $5,000 - currently only in the United States. This price increase will likely impact other markets, including Canada, in the coming days.
The Model S Long Range now starts at $79,990, while the Model S Plaid now starts at $94,990. The Model S and Model X now have the same starting price. Interestingly, that’s also the same pricing point for the Cybertruck AWD and Cyberbeast Trimotor non-Foundation Series.
The vehicle configuration does not appear to have changed, so the new pricing is simply an increase rather than the addition or removal of features. Tesla previously cut the price of the Model S and Model X by 15% in 2023, so this could simply be an adjustment to ensure that the vehicle pricing stays in line with inflation and other factors.
Free Lifetime Supercharging
For those on the fence about ordering a Model S, Tesla has brought back Free Lifetime Supercharging when you order a new Model S on or after December 13, 2024. As always, Free Lifetime Supercharging is restricted to the buyer’s Tesla account and to that specific vehicle. It cannot be transferred to another vehicle or another owner after ownership transfer. It’s worth noting, that it also doesn’t exclude the owner from receiving Supercharger idle fees or congestion fees. There is currently no end date for this promotion.
There are currently no changes to the Model X, neither a price increase nor the addition of Lifetime Superchargering. However, when Tesla makes changes to one of their premium vehicles, it usually affects the other one as well. So be on the lookout for potential changes to the Model X offering in the coming days.
We’ve seen Tesla value Lifetime Supercharging at $5,000, so this falls in line with the price increase we’re seeing. It’s possible that Tesla will begin to bring back Lifetime Supercharging as a perk for buying into their more premium Model S and Model X cars, or this could be another temporary promotion to get buyers who are on the fence to go ahead and make their purchase while this promotion lasts.
Tesla recently showed off a demo of Optimus, its humanoid robot, walking around in moderately challenging terrain—not on a flat surface but on dirt and slopes. These things can be difficult for a humanoid robot, especially during the training cycle.
Most interestingly, Milan Kovac, VP of Engineering for Optimus, clarified what it takes to get Optimus to this stage. Let’s break down what he said.
Optimus is Blind
Optimus is getting seriously good at walking now - it can keep its balance over uneven ground - even while walking blind. Tesla is currently using just the sensors, all powered by a neural net running on the embedded computer.
Essentially, Tesla is building Optimus from the ground up, relying on as much additional data as possible while it trains vision. This is similar to how they train FSD on vehicles, using LiDAR rigs to validate the vision system’s accuracy. While Optimus doesn’t have LiDAR, it relies on all those other sensors on board, many of which will likely become simplified as vision takes over as the primary sensor.
Today, Optimus is walking blind, but it’s able to react almost instantly to changes in the terrain underneath it, even if it falls or slips.
What’s Next?
Next up, Tesla AI will be adding vision to Optimus - helping complete the neural net. Remember, Optimus runs on the same overall AI stack as FSD - in fact, Optimus uses an FSD computer and an offshoot of the FSD stack for vision-based tasks.
Milan mentions they’re planning on adding vision to help the robot plan ahead and improve its walking gait. While the zombie shuffle is iconic and a little bit amusing, getting humanoid robots to walk like humans is actually difficult.
There’s plenty more, too - including better responsiveness to velocity and direction commands and learning to fall and stand back up. Falling while protecting yourself to minimize damage is something natural to humans - but not exactly natural to something like a robot. Training it to do so is essential in keeping the robot, the environment around it, and the people it is interacting with safe.
We’re excited to see what’s coming with Optimus next because it is already getting started in some fashion in Tesla’s factories.