Tesla making progress on Steam integration, demo 'next month'

By Gabe Rodriguez Morrison
Elon Musk says Tesla is making progress on its Steam integration
Elon Musk says Tesla is making progress on its Steam integration
Tesla

Tesla CEO Elon Musk says that the company is getting closer to integrating Valve's Steam gaming platform into its in-car gaming console. This integration would result in a huge array of video games inside Tesla vehicles.

Elon says that Tesla is making progress on Steam integration and the automaker is aiming for a demonstration next month.

Coincidently Tesla has its AI Day 2 event scheduled for September 30th, which was pushed back from its original August 19th date. Tesla plans to show off its humanoid robot among other "many cool updates." This may be a good time for Tesla to share its progress on Stream integration as well.

Tesla's current in-car gaming adds a lot of value to the Tesla ownership experience, but the automaker has bigger plans for gaming inside its vehicles.

Elon recently stated that “entertainment will be critical when cars drive themselves,” which he believes Tesla can achieve later this year.

In addition to Steam integration, Tesla offers video games inside its vehicles through "Tesla Arcade", which could eventually compete with other gaming platforms such as Apple's AppStore, the Playstation Store, or the Xbox Marketplace.

The new Model S and Model X feature a new gaming computer that is capable of 10 teraflops of processing power, enabling in-car gaming on par with today’s newest consoles.

The new gaming system is integrated and connects to both the front and rear screens inside the Model S and Model X.

Elon also revealed that the new computer has more storage to store more games on the platform. Tesla's Bluetooth controller compatibility will allow gaming from any seat.

The website videocardz compared Tesla's specs with next-gen consoles, showing that at least spec-wise, Tesla's gaming platform in the Model S and X is on-par with the latest generation of gaming consoles.

Tesla owners are excited about the potential for Steam integration coming to their cars soon. While this has been an exciting development, according to Tesla hacker @GreenTheOnly, only the new Model S and X feature the discrete AMD GPU that provides "next-gen" level graphics.

MCU 3-based Model 3 and Model Y vehicles do not include the discrete GPU, which means that some games may be exclusive to the Model S or X.

It's not clear whether Steam integration will be available for MCU 2 vehicles, although Tesla has a history of creating software that supports as many of their cars as possible.

Tesla still occasionally updates their original 2012 Model S vehicles with UI improvements and new features.

Tesla previously highlighted high-end games such as The Witcher and Cyberpunk 2077. We should know more soon.

GPU comparison in the Model S/X to the latest video game consoles
GPU comparison in the Model S/X to the latest video game consoles
videocardz.com

Breaking Tradition: Tesla Hits the Social Media Advertising Road

By Kevin Armstrong
Model Y Advertising
Model Y Advertising
Tesla

Tesla has prepared us for a slower sales year, but just how slow may be showing up on social media. No, I’m not talking about X, which is where 99% of Tesla news comes from, but social platforms owned by a guy that Elon Musk once wanted to fight.

Tesla advertising has been shown on Mark Zuckerberg's Facebook and Instagram accounts. While Musk has talked about utilizing more conventional advertising for more than a year, Tesla has only sporadically shown up on a few digital avenues; now, it appears to be a full campaign.

The Return to Meta and Zuck

The year 2018 marked a significant moment in Tesla's history when Elon Musk, in a move reflective of his disdain for Facebook amid the Cambridge Analytica scandal, deleted Tesla and SpaceX's Facebook pages, both of which boasted millions of followers. Fast forward six years, Tesla has reinstated its presence on Facebook and launched advertising campaigns across Meta-owned platforms.

Musk is now paying Tesla money to a guy he challenged to a cage match and once joked/threatened to drive by his house and fight him. There are two takeaways here: Meta is a dominant force in online advertising, and Musk is willing to do whatever it takes to advance Tesla’s mission to a sustainable future.

Embracing Traditional Advertising Amidst EV Market Changes

Tesla's advertisements, including ads on Cars.com, which highlight the Model Y, demonstrate the company's adeptness in utilizing Meta's sophisticated targeting capabilities to reach potential customers. Tesla's avoidance of traditional advertising was once heralded as a visionary move, saving the company billions and contributing to its mystique.

However, the electric vehicle landscape has evolved, with early adopters now equipped with their chosen EVs, making it imperative for Tesla and its competitors to reach a broader audience. Tesla's advertising initiatives on Facebook, Instagram, and YouTube reflect this strategic adjustment, aiming to capture the attention of potential buyers beyond its core fanbase.

Despite Elon Musk's historically critical view of advertising and his complex relationship with the social media advertising sphere, Tesla's foray into paid advertisements represents a significant evolution in the company's marketing strategy. This shift acknowledges the necessity of diversified marketing approaches in sustaining growth and expanding market reach in the contemporary automotive landscape.

Tesla Advances with 5G: A Future of Enhanced Connectivity for Cars and Robotics

By Kevin Armstrong
Tesla building 5G private network
Tesla building 5G private network

Tesla appears to be planning an ambitious project to build a private 5G network. This initiative would revolutionize connectivity for its vehicles and the robot, Optimus, as well as any other plans the company is likely to develop in the future.

Innovative Job Posting Reveals Big Plans

Although now removed, a recently spotted job posting for a Cellular Systems Integration Engineer on Tesla's career page shed light on the company's intentions. The role demands expertise to elevate Tesla's vehicle and Optimus robot connectivity, promising to push the boundaries of low latency and high data rates.

Tesla's journey from 3G to the anticipated 5G upgrade will bring about ultra-reliable communication and high-speed data transfer, crucial for over-the-air software updates, autonomous driving features, and real-time data analytics. These communications could be product to product, such as vehicles communicating with each other or with other products such as Optimus. However, the job posting also talks about products being able to communicate with Tesla’s internal 5G network. It’s not clear whether the private network would be internal such as at a Gigafactory, or a broader network out in the world.

Tesla is pursuing an internal 5G network for product communication
Tesla is pursuing an internal 5G network for product communication

The Strategic Role of Private 5G Networks

Deploying its private 5G network, Tesla aims to create a seamlessly connected environment in its manufacturing facilities, research labs, and outdoor spaces. This infrastructure is not just about enhancing vehicle connectivity; it's also pivotal for the operational efficiency of the Optimus robot in various scenarios, including warehouse operations.

Tesla's foray into private 5G networking places it in an advantageous position in the automotive and tech industries. This strategic move aligns with the global trend towards adopting private 5G networks, which promise to revolutionize industries with their reliability and speed. Tesla's efforts to develop a private 5G protocol stack that integrates with any cellular infrastructure globally will set new industry standards.

With 5G, Tesla vehicles and Optimus robots will benefit from significantly reduced latency, offering under 5 milliseconds compared to the 60-98 milliseconds of 4G networks. This technological advancement is expected to enhance the functionality and responsiveness of Tesla's products, paving the way for advanced autonomous driving capabilities and efficient robot operations.

Tesla's interest in developing a private 5G network is a logical step. By building an infrastructure that supports the fastest connectivity standards, Tesla is preparing for its vehicles and laying the groundwork for sophisticated robotics applications. This endeavor reflects Tesla's ongoing commitment to innovation and its role in shaping the future of transportation and automation.

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