In 2006, Elon Musk released The Tesla Motors Master Plan. The first plan outlined how Tesla would build an expensive electric sports car, use that money to build a more affordable car, then use that money to build an even more affordable car. All while providing zero-emission electric power generation options. Tesla has since accomplished all of the above, producing millions of electric cars while rapidly bringing down production costs.
A decade later, in 2016, while the first plan was coming to fruition, Tesla released the Tesla Master Plan, Part Deux. In short, the plan would be to "Create stunning solar roofs with seamlessly integrated battery storage. Expand the electric vehicle product line to address all major segments. Develop a self-driving capability that is 10X safer than manual via massive fleet learning and enable your car to make money for you when you aren't using it."
While this plan has yet to be fully realized, a third plan may indicate that the second plan is within reach. Tesla has made huge progress with its FSD beta program and Elon Musk recently doubled down that Tesla will release FSD later this year. The production of the CyberTruck and Semi is set to begin next year. As the second plan is coming together, Elon Musk tweeted that he’s working on Tesla's “Master Plan Part 3”
This tweet gives us a lot more insight into what Tesla is planning. It is now clear that a key part of the plan will be to “scale to extreme size to shift humanity away from fossil fuels.”
Tesla has put out a 20 million vehicle target by 2030. It sounds like a third plan will address how to achieve or even exceed this target. Despite Tesla's massive growth, the automaker currently accounts for just roughly 1% of the total vehicle market share. Scaling to “extreme size” is necessary to make a significant shift away from fossil fuels. The limiting factor to further scaling is the manufacturing of batteries. In particular, the real bottleneck is the mining of rare earth minerals (copper, lithium, nickel, cobalt etc.) required for battery production.
This is why Tesla’s Master Plan, Part 3 could be centered around rare earth mineral mining. So how does the Boring Company, AI and SpaceX play into mining? One theory is that the Boring Company could create the necessary tunnels and land environment to extract raw materials. The Tesla bot could be used to safely and ethically mine raw materials. SpaceX could use starships to rapidly and cost-effectively transport raw materials across long distances. If the battery limiting factor is conquered successfully, the company could begin to think about other uses for batteries including HVAC systems, pre-built homes, and more.
It’s also possible that Tesla’s Master Plan, Part 3 will involve Tesla’s transition to an Artificial Intelligence and data company. After all, Elon has repeatedly stated that Tesla will be thought of more as an artificial intelligence company than anything else. The company has been focused on solving real-world AI and more recently we had AI day, introducing the Optimus Humanoid Robot.
In the product roadmap update on the Q4 earnings call, Elon stated that "the most important product development is the Optimus Humanoid Robot” which he thinks "has the potential to be more significant than the vehicle business over time. He explained that “labor is the foundation of the economy."
With no labor shortages, humanoid robots could revolutionize the world economy. They could also play a crucial role in scaling to extreme size and overcoming the limiting factor of battery manufacturing.
Here is a prediction of what the Master plan, Part 3 could include:
Develop the best AI training supercomputer to solve real-world problems that goes way beyond just self-driving
Remove battery manufacturing as the limiting factor to vehicle production by building millions of Tesla bots to eliminate the need for dangerous, boring, repetitive jobs (mining)
Synergize The Boring Company, Tesla and SpaceX to mine and transport raw materials on a massive scale
What do you think Tesla aims to accomplish in its third master plan? Let us know.
Tesla is implementing a new hazard light pattern that improves drivers' attention
Emergency Safety Solutions
Tesla is rolling out a significant safety enhancement through a software update. Teslas, already the safest vehicles on the planet, got a little safer thanks to a small company based in Texas. While this article will highlight the advancement in safety, it will also applaud the work of Emergency Safety Solutions, which dared to challenge the old way of doing things.
Overnight Evolution: The Game Changer
Tesla North America didn't mince words when they announced: "If an airbag is deployed, hazard lights will automatically activate & flash faster to improve visibility." Elon Musk added, "New Tesla safety feature uploaded via over-the-air software update. Your car just got better while you slept."
It got much better thanks to a partnership with Emergency Safety Solutions (ESS), which we spotlighted a year ago. The small company, now just five years old, used a Tesla Model 3 to display its advancements in the hazard lights system, which had remained unchanged for more than 70 years. After numerous studies, the company changed everything about the hazard lights and approached Tesla with its findings.
Chilling Frequency: Every seven minutes, a disabled vehicle is involved in a crash on American roads. The result? An alarming 15,000 injuries or fatalities annually.
Ancient Flaws: The primary culprit behind these startling figures is a hazard light system that hasn't been updated in over seven decades.
The Solution: A frequency shift by adjusting flash frequencies from the sluggish 1.5Hz system to between 4Hz and 6Hz immensely heightens driver alertness. Hertz is a unit of frequency, which equals the number of cycles per second. In this case, the frequency of flashing lights is increased from 1.5 flashes per second, up to 4 - 6 flashes per second.
Real-World Outcomes: When 5Hz flash frequency was tested, drivers reacted a crucial 12 seconds faster. Moreover, they recognized an issue of more than three football fields sooner than the 70-year version. The number of drivers shifting to the safer side of a disabled vehicle also shot up dramatically — from 30% to an impressive 87%.
Emergency Safety Solutions also posted on X: "Great step toward making our roads safer for people in disabled and vulnerable vehicles! We appreciate our partnership with Tesla and applaud this major milestone in our mission to protect drivers when they need it most."
Tesla states in their post on X that this update is rolling out now in the U.S. to Model 3/Y vehicles and newer Model S and Xs.
It's more likely that H.E.L.P. is implemented in update 2023.38, but we have yet to receive release notes for vehicles in the U.S., so we'll have to wait and see if this enhancement made it in.
More H.E.L.P. to Come
Keep an eye out for even more safety advancements courtesy of this partnership with ESS and Tesla. The company created the Hazard Enhanced Location Protocol or HELP. Beyond the lightning-fast flashes, HELP seamlessly integrates with in-car and phone navigation systems, giving drivers a heads-up about potential hazards before they become visible. It's like giving your Tesla a sixth sense.
Unfortunately, that will take longer as it would require more automakers to get on board with this new system. However, as we've realized, automakers are following Tesla's leadership on several fronts, and they may also increase road safety and implement the advanced system.
If an airbag is deployed, hazard lights will automatically activate & flash faster to improve visibility
It's not a good day to be named Max and work at Tesla or on the security team assigned to the Cybertruck. You can't help but wonder how a daring individual found himself in the driver's seat of this highly anticipated vehicle. This perpetrator spoke in Russian and joked that a bag in the truck belonged to Elon Musk before zooming in to a name tag reading "Max."
While we certainly don't condone breaking the law, we were provided with a risky reveal of the Cybertruck's interior courtesy of a mysterious and perhaps too-bold-for-his-own-good infiltrator.
The video is less than a minute long but provides new information, notably on the updated user interface (UI). For weeks we've had Cybertruck sightings, but this is our best look at the Cybertruck's display.
Updated Icons and Font
The UI appears designed specifically for the Cybertruck; icons possess subtle sharp edges, mirroring Cybertruck's angular aesthetics. This design philosophy also extends to the unique font choice, giving the UI a rugged, distinct look.
A further advancement is the seamless transition between vehicle visualization and maps. The once-clear partition is a fading background, allowing for a more unified appearance. This unity is further emphasized with the vehicle now being depicted atop a 3D polygon terrain, which has been discovered before in firmware updates.
Icon Placement Changes
One of the first distinctions users would notice is the transition from horizontal app icons. This design has been the hallmark of previous Tesla models, to a vertical arrangement along the lefthand side of the screen.
The vehicle control icon is at the bottom, followed by climate controls and other apps. The gear indicator has evolved, too, switching from its usual horizontal layout to a vertical orientation in the screen's top left portion.
A closer look at the Cybertruck's UI
The status icons, such as time, temperature, Tesla profile used to grace the top of the display, but they have now been realigned to the left side and can now be found directly above the vehicle visualization.
Cameras, Front Camera Confirmed
Another intriguing update revolves around the Camera app. Where previously users had to decipher camera views, they are now labeled for convenience, as showcased in the video with marked "Left" and "Front" camera views. Yes, there is a front camera view, finally answering the question of Tesla introducing the front bumper camera. We previously had a look at how we expect Tesla's updated Camera app to work with the front bumper camera.
One of the standout features in the video is the battery display. Gone are the traditional battery icons. Instead, we are introduced to slanted lines, each symbolizing 10% of the battery charge. This visual representation is intuitive and integrates with the Cybertruck's angular design.
Music Mini Player?
Beneath the vehicle visualization is what appears to be a minuscule music control feature, though its precise functionality remains uncertain from the short video clip.
Inside the Cybertruck: More than Just a Fresh UI
Ambient Lighting: Drawing inspiration from the latest Model 3 Refresh and the Chinese Model Y, the Cybertruck incorporates a colorful ambient lighting strip. Strategically placed, this lighting adds a modern aura to the vehicle's groundbreaking design.
Interior Layout and Accessories: The video takes us on a mini-tour of the truck's interior, revealing several intriguing features:
Hexagonal Design Elements: Keeping in line with Cybertruck's geometric aesthetic, the backup camera icon flaunts a hexagonal design, intriguingly contrasting the octagonal design found on the cupholders.
Center Console: A spacious tray area reminiscent of the old Model S finds a home between the front seats. Decked with some wires and a yet-to-be-identified document, the console boasts "cyber cupholders" with an octagonal design. Furthermore, it's equipped with dual phone charging spots right in front of the cupholders.
Sun Visor: The video briefly showcases the two-stage sun visor, which resembles the one found in the Model X. The video provides a glimpse of the massive glass roof, promising a panoramic view that will undoubtedly make the interior feel even more expansive.
Rear Window View: A feature with many talking is the clear view through the back window. Although the video offers only a short glimpse, obstructed by tires placed in the truck's bed, it's evident that when the cover is open, drivers and passengers will benefit from an expansive, unobstructed view.
As one viewer pointed out, this video will probably be used for evidence one day. Whoever was in the Cybertruck owes Max an apology, and poor Max needs to remember to lock the door.
Video reveals the Cybertruck’s UI
- apps are along the left side - status bar icons like time and temp are above the vehicle visualization - smaller nav search icon - gradient between the visualizations and map
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