Tesla FSD Subscription: Price and Release Date Expectations

May 5, 2021

By Nuno Cristovao

Elon Musk said back in December 2020 that a FSD subscription would be made available next year. He has recently said that it’s coming this month and that it won’t be tied to the wider release of the FSD v9 beta which is expected in May or June. You can probably guess why these two features have similar timelines as Tesla expects FSD v9 to help sell the FSD subscriptions. The new FSD v9 release is also expected to have brand new vector-space visualizations.

Tesla FSD Subscription

We’re now in May and the FSD subscription should be falling upon us any day now. In our initial reporting of the FSD subscription, we talked about why it was smart for Tesla to also offer a FSD subscription in addition to a one-time purchase package. You can read more about those reasons here, but they mostly have to do with the hefty price tag of $10,000, which is a tough pill to swallow for most and also that there are some instances where buying the FSD package outright doesn't make sense, for example if you’re leasing your car.

Here’s what to expect in Tesla’s announcement

The average new car length ownership in the US is 8.4 years. The FSD package currently costs $10,000 USD. So if you take the cost of the package and divide it by the length of car ownership, you get a price of $99/month.

Now, there are probably a few reasons why Tesla wouldn’t want to create a $99/month FSD option, even though it’s a very attractive price.

First, if Tesla were to release a $99/month option, they’d be sure to annoy a whole lot of loyal supporters who spent $10,000 up front when they bought their cars and only had a fraction of the FSD features available. Secondly, Tesla would much rather you buy the FSD package up front instead of paying for it monthly. By doing that, not only do they have $10k to invest into resources right away, but they also essentially got you to commit to pay for FSD every month for 8-plus years.

So what is a good price? $149 seems plausible. For drivers who have leased their cars for three-years then it’d be a total cost of about $5,300 over the course of the three-years instead of their only other alternative right now, which is the full $10,000 package. This may tip the boat in Tesla’s favor for many.

You can certainly bet that Tesla is closely analyzing the percentage of buyers who currently buy the FSD package today and how many of those buyers they would lose if they were to offer a monthly subscription. The answer to that question lies in whether they would make more through FSD subscriptions than what they’d lose in upfront payments.

If we look at the possibility of a $199/month subscription then we’re looking at someone paying $7,200 over three-years, which seems just way too close to the full price of $10,000 to make sense. That’d be paying over $20k over that 8 year period.

Now, if Tesla were a traditional company, I would feel pretty comfortable with expecting a $149/month FSD subscription becoming available this month. But if there’s one thing that Tesla has taught us over the years, is that there is always a price early adopters pay.

The price of Tesla’s cars has dropped dramatically in some cases. Some folks paid more for an AWD Model 3 then what the Performance model ended up costing later on. Elon Musk has often commented on this; saying that technology gets cheaper and early adopters are often helping pave the road for the future.

Whether Tesla releases a $99/month or $199/month FSD subscription completely depends on how many buyers are buying the FSD package today. I have a feeling it’s rather low or Tesla wouldn’t be considering a monthly subscription in the first place.

As a reader has pointed out, it's possible that Tesla may require a minimum commitment in order to subscribe to FSD at $99/month. This could be used to prevent owners from only subscribing during roadtrips. It could also help offset the costs of any hardware needed to allow FSD, such as upgrading the car's Autopilot hardware from 2.5 to 3.0. Elon Musk has already said that the FSD subscription would cover any hardware needed. A minimum commitment could be one or two-years.

A FSD subscription has the advantage that it is not tied to a particular vehicle, you could subscribe to it in one vehicle, then switch it to another a year or two later. That may be the biggest issue early adopters will have who paid full price for FSD at $7,000 or $10,000. Tesla may allow a one-time transfer of the FSD license for these owners as this has become a popular topic that has yet to be addressed by Elon. It's also possible that Tesla may limit FSD subscriptions to personal use and they would not be able to be used for robotaxis in the future.

We expect Tesla to announce a FSD subscription as low as $99, or as high as $149, in the US very soon.

Tesla FSD in Europe: June Update

June 14, 2025

By Karan Singh

Not a Tesla App

The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.

However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.

Waiting on the Dutch

Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.

The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.

Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied.

This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.

FSD Supervised testing in Rome, Italy

Pending regulatory approval pic.twitter.com/TXh3uQIfrx
— Tesla Europe & Middle East (@teslaeurope) June 12, 2025

DCAS Phase 3

While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.

According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.

This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.

What This Means

This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.

Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.

Tesla Launches 'TeslaVision' Contest With Big Prizes — See Last Year’s Winner [VIDEO]

June 13, 2025

By Karan Singh

Not a Tesla App

Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.

Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.

Announcing the TeslaVision fan video showcase

Tesla owners & supporters have always been able to see our products & mission for what they truly are.

Your word of mouth has made Tesla what it is today.

The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH
— Tesla (@Tesla) June 10, 2025

The Contest

The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.

Prizes

The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.

For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.

The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.

The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.

Hopefully, these winners will also have the opportunity to experience the Robotaxi network while they’re in Austin, as it’s expected to be opened to the public later this month.

Project Loveday

For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:

How to Enter

If you’re ready to start filming, here are the key pieces of information you’ll need to know:

Video must be 90 seconds or less
Video must be uploaded to YouTube with a public URL
Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.
Provide links to both social media posts in your submission to Tesla’s form
Provide your personal details in the form
You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.

You can find the official submission form and all region-specific details on Tesla's website.