Elon Musk's Return to Wartime CEO Mode, Navigating Tesla's Leadership Shift

By Kevin Armstrong
Elon Return to Wartime CEO
Elon Return to Wartime CEO
Not a Tesla App

Elon Musk liked a post on X that wrapped up a difficult day for Tesla. The post read: Elon re-enters wartime CEO mode. Musk also changed his X profile picture back to the Devil’s Champion costume he wore in 2022 for Halloween. The wartime post by Tesla insider @ChrisZheng001 comes after the company announced a major reduction to its global workforce by over 10%. This decision affects roughly 14,000 employees across various levels and departments. Musk also said goodbye to several long-term, key executives.

Musk’s Wartime Shift: A Strategic Necessity

The concept of a "wartime CEO" versus a "peacetime CEO" originates from Ben Horowitz, a renowned venture capitalist and co-founder of Andreessen Horowitz. In his book, "The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers," Horowitz describes a wartime CEO as a leader who operates under conditions of extreme stress and competition, making tough, fast decisions necessary for survival. This contrasts with a peacetime CEO focusing on expansion, culture, and development during more stable periods.

Musk's recent re-adoption of the wartime CEO posture is a strategic maneuver as Tesla faces significant internal and external challenges. With the electric vehicle market becoming increasingly competitive and Tesla initiating major projects like the Robotaxi, Musk’s leadership style has aligned with these high-stakes circumstances.

Executive Departures, Overhauling Workforce

The company plans to overhaul its workforce, reducing its size by over 10 percent to eliminate redundancy and enhance productivity. Simultaneously, Tesla is pushing forward with significant technological innovations that promise to redefine its future. Such intense transformation and challenge periods necessitate a wartime approach, where decisiveness and direct action are paramount.

The layoffs coincide with the departure of several high-profile executives, including Drew Baglino, Senior Vice President of Powertrain and Energy, who had been with Tesla for 18 years, and Rohan Patel, Vice President of Public Policy and Business Development and an eight-year veteran of Tesla. Both executives have decided to leave the company to focus on personal priorities and have no immediate plans for future engagements.

The Role of a Wartime CEO at Tesla

Musk focuses sharply on navigating Tesla through these turbulent times as a wartime CEO. This includes making hard decisions on layoffs, streamlining operations, and prioritizing critical projects over others. Musk noted in his layoff announcement to staff via email.

There is nothing I hate more, but it must be done. This will enable us to be lean, innovative, and hungry for the next growth phase cycle.

However, adopting a wartime mentality may impact Tesla's corporate culture, potentially leading to a more hierarchical and less collaborative environment in the short term. Musk is also aware of that and addressed it in the same email, stating: For those remaining, I would like to thank you in advance for the difficult job that remains ahead. We are developing some of the most revolutionary technologies in auto, energy, and artificial intelligence. As we prepare the company for the next growth phase, your resolve will make a huge difference in getting us there.

Conclusion: Preparing for Tesla’s Next Big Leap

As Tesla continues under Musk’s wartime leadership, the emphasis is on rapid adaptation and the successful rollout of new technologies. The company's ability to manage these changes effectively and maintain its competitive edge in the electric vehicle market will be crucial. The ultimate goal of this wartime approach is to ensure that Tesla not only survives the current challenges but emerges stronger and more innovative, ready to lead the next phase of growth in the automotive and energy sectors.

This shift back to wartime CEO mode is a critical strategy for Musk and Tesla. It signals a period of intense focus and strategic recalibration aimed at securing Tesla’s position as a leader in the global push for sustainable transport and energy solutions.

Musk Talks Robotaxi Details: Fleet Size, Teleoperators, Avoid Certain Intersections, Scaling and More

By Karan Singh
CNBC

In a live two-part interview with CNBC’s David Faber yesterday, Elon Musk laid out his ambitious near-term plans for Tesla’s Robotaxi Network and the broader rollout of Unsupervised FSD. Speaking from Giga Texas, Elon confirmed that Tesla will be launching its initial Robotaxi pilot service on Austin’s roads by the end of June 2025.

Tesla Already Testing Robotaxi With Safety Drivers

The upcoming Austin launch is the start of Tesla’s long-stated Robotaxi ambitions. After promising true FSD for years, it appears that Tesla is finally ready to debut it, albeit it’ll be closed to the public initially, and it will only be available on Tesla-owned vehicles for now.

Elon expressed confidence in that end-of-June timeline, revealing some of the extent they’ve gone to behind the scenes. Tesla has had test vehicles driving in Austin 24/7, currently with drivers in the cars. However, they’ve seen essentially no interventions required from the safety drivers during the testing phase, which is good news.

The initial deployment in Austin will be deliberately small to ensure that everything operates as expected.

"So we want to be very careful with the first introduction of unsupervised full self-driving, meaning that there’s the cars driving around with no one in it... Well, yes, and sometimes no one in it at all. Just going to pick someone up. So the car obviously has to be incredibly safe." - Elon Musk on CNBC

How the Robotaxi Network Will Operate

Musk said that Tesla intends to launch with just 10 Robotaxis for the first week and then slowly increase it to 20, 30, 40, and higher. All of that is to be done without a safety driver. Tesla will still have teleoperators supervising the vehicles remotely if they get stuck, but other than that, they will be in motion without an occupant in the driver’s seat.

The goal is to hit 1,000 active Robotaxis within a few months and then focus on expansion towards San Francisco, Los Angeles, and San Antonio. While Tesla could start with 1,000 or 10,000 - given that the initial vehicles are just Model Ys, Tesla wants to keep a tight leash on the fleet and make sure that both the safety and experience are up to snuff.

Geofenced and Avoid Certain Intersections

To further increase safety during the early phases, Elon confirmed that Tesla will geofence the Robotaxis' operational areas within Austin, limiting them to parts of the city where Tesla has the highest confidence in the system's performance. He stated they would avoid intersections unless the system is proven to handle them well, or route around them. While the goal is for the cars to operate without safety drivers, there will be rigorous remote monitoring of the fleet's activities. 

Looking at the broader regulatory picture, Elon acknowledged the current complexities, with rules varying by state and even by city. He reiterated his call for a "unified set of national regulations" for self-driving vehicles in the U.S. to ensure consistency and prevent a confusing patchwork of differing rules as vehicles travel across jurisdictions.

This seems to be a great idea, at least initially. Autonomous cars will be safer if they adhere to the same rules everywhere rather than having different rule sets based on the state. However, one issue is that pedestrians and human-driven vehicles may expect the vehicles to either perform or refrain from certain actions, such as not turning right at red lights, and having different rules for self-driving vehicles could cause confusion.

Adding Your Vehicle to the Robotaxi Network

During the interview, Elon painted a picture of a rapidly expanding fleet of privately owned Teslas capable of unsupervised FSD. He offered a bold prediction for the near future:

"My prediction is that probably by the end of next year [end of 2026] we will have probably hundreds of thousands, if not—... Over a million Teslas doing self-driving in the U.S. ... Unsupervised full self-driving, where you do not need to pay attention." - Elon Musk on CNBC

Tesla eventually plans to allow vehicle owners to add or subtract their cars from the Robotaxi fleet, creating a model he likened to a combination of Uber and Airbnb. This would allow owners to generate revenue when their vehicle isn’t being used, with Tesla receiving a portion of the revenue.

He also mentioned that Tesla owners will likely even make more from their cars participating in the fleet than their lease costs. Elon seemed confident in Tesla's ability to manage the logistics, stating, "Tesla has all the ingredients necessary to offer a vast self-driving fleet overnight."

Elon on Vision-Only and Licensing FSD

Elon also took the opportunity to emphasize that Tesla’s approach to autonomy, based on vision, is the ideal approach. The road system is designed for humans with eyes, so using neural nets with cameras is the ideal solution.

"Because the way that the road system is designed is for AI. It’s basically, I should say, it’s for intelligence, biological neural net, and eyes. That’s how the whole road system is designed. So what will actually work best for the road system is artificial intelligence, digital neural nets, and cameras... And what we found is that, when you have multiple sensors, they tend to get confused. So do you believe the camera or do you believe lidar? - Elon Musk on CNBC

While Tesla previously included radar in its vehicles, the disagreements between the radar and camera data led to uncertainty, prompting Tesla’s engineers to turn the radars off instead. The decision wasn’t about the expense, as per Elon’s comments, but rather on the reducing utility of other sensor types when camera vision becomes more accurate.

Elon also confirmed that Tesla is "very much open" to licensing its FSD technology to other major automakers and is currently in discussions with several. "The more we demonstrate the capability of self-driving, the more that they will want to license it, and we’re happy to help," he added. 

Optimus and Learning

While the interview primarily focused on Tesla’s ambitions for autonomy, Elon also touched on other key aspects of Tesla’s business and future. He reiterated that Optimus and autonomy will “overwhelmingly” dominate the future financial success of Tesla. At multiple Earnings Calls, Elon has said much the same, so it's not surprising to see him stick to this belief.

Elon provided more color on Optimus's development, noting that while achieving the goal of billions of humanoid robots is at least a decade away, even with insatiable demand. He reaffirmed that the target of producing a million robots by 2030 was still reasonable. The training process is evolving; currently, human operators in motion capture (MOCAP) suits perform basic tasks (picking up objects, opening doors, dancing) to bootstrap the robot's intelligence. 

The next threshold, Elon explained, is for Optimus to learn from watching videos, like YouTube "how-to" guides, enabling dramatic "task extensibility." Following that, "self-play," where robots learn by interacting with objects, like a child with toys, guided by a reward function, will be key.

Within five years, Tesla envisions Optimus being capable of household chores like doing dishes, walking the dog, and even proactively understanding and fulfilling user needs. This level of AI advancement requires immense compute. Elon confirmed Tesla's own Dojo training program, based in New York, is contributing, though Tesla will continue to buy many GPUs from Nvidia.

Watch the CNBC Interview

Tesla Demonstrates FSD in Australia, Says No Regulatory Barriers [VIDEO]

By Karan Singh
Not a Tesla App

Like Europeans, Australian Tesla owners have been eagerly awaiting the arrival of FSD for years, but it looks like there’s finally some good news coming. Thom Drew, Head of Tesla Australia, has confirmed that the company is actively working to bring FSD to Australian roads and, most importantly, sees no regulatory challenges blocking its path.

This update from Thom follows a video that was shared by Tesla’s AI account on X, where they showed off FSD successfully navigating the streets of Melbourne.

FSD in the Outback

Speaking to Australia’s News.com, Thom Drew provided some context behind Tesla’s Australian FSD efforts. He noted that Elon’s push and focus is the deployment of FSD globally. The engineering team is working across a lot of markets to actively push out FSD wherever possible.

Notably, Drew emphasized the favorable regulatory environment in Australia. He specifically noted that “There’s currently no blockers in Australia to releasing FSD, as we have in North America.” While he didn’t provide a specific timeline for launch, it was clear he was enthusiastic.

The lack of a regulatory blocker is great news for Australians, as Tesla’s FSD efforts in Europe have been plagued with regulatory issues. While the Australian market poses some new challenges as a right-hand drive market, at least Tesla is in control there.

Hook Turn

At the end of the video above, FSD tackles something unique to Australia - the Hook Turn. This is a relatively unique maneuver that’s specific to Melbourne’s Central Business, where vehicles turn right from the far-left lane.

For those familiar with Melbourne, that maneuver is notoriously tricky—and at times even unsettling—since even experienced human drivers can struggle with the unusual complexity of that turn. Having FSD successfully demonstrate its skill in navigating these local complexities and laws is an indication that Tesla’s data-gathering methods work well and are scalable to unique location-based rules and regulations.

What This Means for Australian Owners

Given that Australian FSD is in active development and that there’s a clear regulatory path for Supervised FSD in Australia, that’s a good sign of things to come. It seems fairly likely that Tesla will be able to release FSD in Australia by the end of 2025, if not sooner.

Last year, Tesla initially said that RHD markets would receive FSD in Q1/Q2. With Q2 coming to an end in about a month, Tesla may not be too far off the mark here.

It's important to remember that this refers to FSD (Supervised), meaning the driver must remain vigilant and ready to take control at all times, consistent with its behavior in North America and China. However, Australia's lack of regulatory blockers is a huge advantage for Tesla compared to other regions like Europe and even China, where Tesla needed to jump through hoops to get FSD approved.

If you’re in Australia, keep an eye out; FSD may be coming sooner than you think.

Latest Tesla Update

Confirmed by Elon

Take a look at features that Elon Musk has said will be coming soon.

More Tesla News

Tesla Videos

Latest Tesla Update

Confirmed by Elon

Take a look at features that Elon Musk has said will be coming soon.

Subscribe

Subscribe to our weekly newsletter