An early version of Tesla's 2023.44 update in China, has transformed its vehicles' voice command feature into a fully functional smart assistant. This assistant extends beyond vehicle control, offering features like weather updates, stock market insights, language translation, and even the recitation of Tang poetry. This development leads to speculation: is Grōk, xAI’s advanced AI model, already along for a ride or is Tesla leveraging a different service?
Grōk's Potential Role in Tesla's AI Evolution
The integration of Grōk AI into Tesla's fleet came up a few months ago when Elon Musk made a post on X that predicted that Grōk (smaller quantized) would run “native” in Tesla using local compute power. Musk then replied: Provided our vehicle AI computer is able to run the model, Tesla will probably have the most amount of true usable inference compute on Earth.
While it is not confirmed if Grōk is powering the new smart assistant in China, the possibility aligns with Tesla's trajectory towards more sophisticated AI applications in its vehicles. China also received another new feature in the update that is unavailable in other regions, a traffic light countdown.
User Impressions: A Glimpse into AI's Future in Automotive
Early feedback from Tesla users in China suggests that the new smart assistant offers a notably enhanced and intelligent experience, differentiating it from the previous basic voice command system. A Not a Tesla App reader told us that this is an authentic voice assistant. You can check the weather, stock prices, and other information.
That sounds like a young Grōk could be involved, considering its capabilities in handling complex interactions and live content processing.
Provided our vehicle AI computer is able to run the model, Tesla will probably have the most amount of true usable inference compute on Earth.
Even in a robotaxi future, the cars will only be used for ~1/3 of hours/week, leaving 2/3 for distributed inference, like SETI.
Introducing this advanced assistant raises questions about Tesla's strategy in AI development. While the specifics of Tesla's partnerships in this arena remain unclear, the company's track record suggests a strong preference for in-house development, or at least leveraging products from Musk’s sister companies. The involvement of Grōk, a product of Musk's xAI, further points to Tesla's independent approach to using its AI capabilities.
The Scope of Grōk in Enhancing Tesla's AI Features
If Grōk is part of Tesla's new smart assistant, vehicle-user interaction could significantly leap. Grōk's advanced processing capabilities could enhance various aspects of the driving experience, from improved voice recognition to more intuitive responses, though its exact role in the current update remains speculative.
Musk's recent ventures into AI with xAI and Grōk have been closely watched, with many anticipating how these technologies would integrate into Tesla's product line. Musk's vision of incorporating AI like Grōk into Tesla's vehicles could greatly improve how we interact with the car. However, this integration's exact nature and timeline are still subjects of speculation.
While it's not confirmed if Grōk is powering this feature, the speculation aligns with Tesla's known ambitions in AI. Tesla's introduction of a new smart assistant in China is the latest advancement as Tesla tries to keep up with other vehicles that have already incorporated their own AI assistants like NIO or have leveraged existing services like Google Assistant in vehicles like Polestar.
Tesla’s holiday update, which includes the smart assistant in China started rolling out today. We’ll have to wait and see how well this feature works as it rolls out to more users. It’ll hopefully become available in additional languages and countries in the coming months.
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The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.
However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.
Waiting on the Dutch
Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.
The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.
Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied.
This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.
— Tesla Europe & Middle East (@teslaeurope) June 12, 2025
DCAS Phase 3
While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.
According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.
This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.
What This Means
This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.
Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.
Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.
Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.
Announcing the TeslaVision fan video showcase
Tesla owners & supporters have always been able to see our products & mission for what they truly are.
Your word of mouth has made Tesla what it is today.
The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH
The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.
Prizes
The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.
For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.
The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.
The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.
For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:
How to Enter
If you’re ready to start filming, here are the key pieces of information you’ll need to know:
Video must be 90 seconds or less
Video must be uploaded to YouTube with a public URL
Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.
Provide links to both social media posts in your submission to Tesla’s form
Provide your personal details in the form
You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.
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