Samsung Collaboration With Tesla for SmartThings Energy
Samsung Electronics Co., Ltd. and Tesla, Inc. have unveiled a strategic partnership that promises to redefine the landscape of home energy management. Announced just ahead of the Consumer Electronics Show 2024, this alliance focuses on integrating Samsung's SmartThings Energy with Tesla's suite of energy products, including the Powerwall home battery, Solar Inverter, Wall Connector charging solutions, and electric vehicles.
The integration, enabled by Tesla's new APIs, marks Samsung's commitment to creating more convenient and seamless home experiences. According to Chanwoo Park, EVP and Head of the IoT Development Team of the Device Platform Center at Samsung Electronics, "Tesla Energy’s customers can now manage and monitor the power status of their homes through SmartThings Energy and Samsung devices in addition to the Tesla app, ensuring more access and connectivity."
The Significance of Integration
This collaboration is not just a technological feat but a consumer-centric move. Samsung's SmartThings Energy will now be able to display detailed information about energy production, storage, and usage, offering users unprecedented control and insight into their home's energy ecosystem. For instance, in scenarios of extreme weather events, SmartThings Energy will sync with Tesla’s Powerwall “Storm Watch” function. This means users will receive alerts on their connected Samsung TVs and mobile devices, preparing them for power disruptions and outages.
Moreover, the integration extends to Tesla's electric vehicles, with SmartThings Energy capable of monitoring and controlling the charging status of Tesla EV batteries and the power generated by solar panels. Drew Baglino of Tesla highlights the significance of the collaboration, "At Tesla, we are excited to add the capability to our products to interact with other intelligent devices and software in customers’ homes... We are pleased that Samsung has chosen to be an early developer, given their leading position in consumer smart home technology." The two companies have also worked together on making the chips that power Full Self Driving.
Broader Implications for Sustainability
The broader implications of this partnership are far-reaching. Samsung's use of the Tesla API aligns with its ongoing efforts toward the Net Zero Home project, aiming to enhance the multi-device experience of SmartThings users and contribute positively to sustainable energy practices. This collaboration is a step towards a future where smart homes are interconnected and play a pivotal role in energy conservation and sustainability.
The first glimpse of this integration will be showcased at the Samsung booth at CES 2024, with the actual service expected to launch in the second quarter of 2024. While the full extent of the features is still under development, the announcement alone signals a major shift in how consumers will interact with and manage home energy systems in the near future.
Subscribe to our newsletter to stay up to date on the latest Tesla news, upcoming features and software updates.
Tesla's reintroduction of the Model 3 Performance continues to inch closer, and just like the refreshed Model 3 and the Cybertruck, every peek gives us some more hints and builds more excitement. A recent observation of a partially covered Tesla Model 3 Performance prototype revealed the new Sport seats designed for improved comfort.
Posted on X by Nic Cruz Patane, the upgraded Model 3 Performance was sighted in Santa Monica, where the vehicle's engineering prototype displayed minimal window tinting, offering a sneak peek at the vehicle's improved seating. The Sport seats, resembling dedicated racing bucket seats, significantly depart from the current Model 3 seating options.
Sport Seats Coming to Other Models?
Tesla's initiative to incorporate Sport seats into the Model 3 Performance hints at broader plans to equip its high-performance models, including the Model S Plaid, Model X Plaid, and Model Y Performance, with similar seating options. This move will elevate the driving experience across Tesla's performance vehicle range.
These seats were also spotted a few weeks ago by enthusiast Fidel Grandez. Initially thought to be designated for the Model S Plaid, these Sport seats have found their rightful place in the Model 3 Performance, aligning with Tesla's vision for a performance-focused yet more affordable electric sedan.
New Wheels and Front Lip
In addition to the seats, the Model 3 Performance is rumored to showcase a suite of enhancements. Another angle gives a little bit of an outline of the new front lower splitter. Other aesthetic and functional upgrades include "Warp" 20-inch wheels, advanced braking systems, and revised suspension components.
Tesla has been testing the Model 3 Performance prototypes for a few months, signaling that initial production could be underway in North America. This step is crucial as Tesla aims to reintroduce the Performance trim to the market, having temporarily removed it from their lineup. The reintroduction is timely, considering the evolving landscape of EV incentives in the United States. While the official launch date remains under wraps, anticipation builds for the Model 3 Performance's debut, expected in the first half of 2024.
Kim Kardashian showcased her Cybertruck with the caption "cool carpool mom" to her 364 million followers on Instagram. The A-list celebrity and billionaire is well known for her knack for staying at the forefront of trends, making this one image a powerful endorsement for Tesla. The picture of one of the most influential celebrities of our time picking the Cybertruck as her distinctive vehicle speaks volumes about the brand's penetration into popular culture and its appeal to a broad demographic, including those who value style, innovation, and sustainability.
The Power of Celebrity Influence
Kim Kardashian's influence cannot be overstated. Her every move is watched and often emulated by fans around the globe. Her journey from reality TV star to billionaire entrepreneur has been marked by a series of successful ventures in fashion, beauty, and technology investments, making her a model of modern business acumen. Kardashian's ability to turn personal endorsements into significant trends is unparalleled, making her engagement with Tesla's Cybertruck a notable moment for the company.
Kardashian's influence extends far beyond mere product endorsement. Her strategic use of social media to connect with her audience has transformed how brands interact with consumers. She creates a personal connection that can sway consumer behavior by sharing her life, interests, and choices, including her vehicle preferences. Her endorsement of the Cybertruck can significantly enhance Tesla's brand visibility and desirability, particularly among consumers who may not have previously considered an electric vehicle.
The Celebrity Cybertruck list is growing
Pharrell, Lady Gaga, Jay Leno, and now Kim Kardashian.
Kardashian has recently joined the exclusive circle of celebrities seen driving the Cybertruck, a group that boasts names like Pharrell, Lady Gaga, Jay Leno, and not to forget Elon Musk himself (who, aside from being Tesla's CEO, commands a staggering following of over 370 million on X). Each of these stars wields significant influence, captivating audiences that range from thousands to millions globally.
Sustainability Meets Style
Moreover, Kardashian's endorsement comes at a time when the importance of sustainable living and eco-friendly choices is increasingly recognized. Her choice of an electric vehicle over traditional gasoline-powered cars sends a strong message about the importance of environmental responsibility, aligning with Tesla's mission to accelerate the world's transition to sustainable energy. This alignment boosts Tesla's brand and promotes a broader cultural shift towards sustainability.
In the context of celebrity endorsements, Kim Kardashian's showcase of the Tesla Cybertruck is a masterstroke. It merges the worlds of entertainment, technology, and sustainability, highlighting the evolving nature of brand-consumer relationships in the digital age. Tesla's innovative approach to vehicle design and its commitment to sustainability is amplified by Kardashian's endorsement, illustrating the power of celebrity influence in shaping consumer preferences and driving societal trends.
Ultimately, Kardashian driving a Cybertruck and branding herself as a "cool carpool mom" is a significant endorsement for Tesla, enhancing the brand's visibility, appeal, and alignment with sustainable values. In an era where brand success is increasingly tied to social influence and cultural relevance, Tesla's association with Kardashian can only be seen as a positive development, driving the brand further into the mainstream consciousness and reinforcing its position as a leader in the shift towards a more sustainable future.
TeslaFi logs your drives and charging sessions, letting you keep a log of your vehice's activity. We highly recommend checking them out if you use your car for business trips and would like to keep track of reimbursements, if you like to see how much you spend on charging or if you just love statistics. Visit their site and see everything they have to offer!
The EV Universe newsletter reports distill more than 100 EV news sources into a 10-minute read every week. We cover both Tesla and the rest of the EV industry. Join over 3,000 EV geeks like us and subscribe to the free weekly newsletter here.
Tesla Android Project enables you to run Android apps in your Tesla. The platform is Open Source and you can deploy it on your own Raspberry Pi 4. Consider supporting the initiative by donating or purchasing the Compute Module 4 Bundle that delivers the best experience. Get $20 off by using the code: NotATeslaApp
The official Tesla app only notifies you if your car is broken into. By installing Sentry Pro on your phone, you will be notified for all Sentry Mode events. Stay connected and avoid potential surprises by receiving notifications. Stop constantly checking the cameras to ensure safety. Check only when necessary, save battery and get peace of mind. Get a 7 day free trial here!