Tesla appears to be set to roll out the new Tesla Model 3 for the North American market after sighting several refreshed versions, also known as Highland, at the Fremont factory. The vehicle successfully debuted in other global markets late last year, including Europe, China, and parts of the Asia-Pacific region.
Tesla may announce the start of Model 3 Highland deliveries as early as this month because the company’s Q4 and Full Year 2023 earnings call is on January 24th. That would provide an ideal platform for the official announcement and garner a lot of attention.
Sightings and Speculations
Before the dawn of 2024, the Model 3 Highland was seen multiple times across the U.S., as posted on Reddit. This further fueled speculation about its North American debut. Reddit user, vanshv2003 shared photos of a Model 3 Highland at the Fremont Factory, featuring Shanghai badges but a VIN indicating Californian manufacture. These sightings suggest that Tesla is preparing for the North American market and potentially for other markets.
Tesla's Model 3 Highland has already made waves in markets like China, Australia, New Zealand, parts of Europe, and the United Arab Emirates since its launch in August 2023. However, it was conspicuously absent in the North American market. While the company did go over its expected deliveries in 2023, there’s no doubt that many buyers are waiting for the latest design and technology that the refreshed Model 3 offers.
Performance Model
The performance variant of the Model 3 Highland has yet to be revealed, but rumors suggest that production has also started on this variant. It’s possible that it may even debut in North America first. The performance trim level is expected more unique than it was in its previous incarnation, with reports saying it’ll be “pretty special.” Instead of just including binned motors and an improved suspension and brakes, the new performance model is expected to stand out against its Long Range counterpart. Tesla is also expected to launch the new Model 3 in North America with a front bumper camera like the Cybertruck.
🎉NEW YEAR NEW FREMONT MODEL 3 🥳
This refresh Tesla Model 3 was spotted with Shanghai badges but the VIN shows it was built in Fremont (F factory designation).
Cybertruck has been stealing all the headlines in North America for several months; you may need a refresher of everything the refreshed Model 3 offers. The range has increased by 11 to 12 percent, which equates to the rear-wheel drive getting 346 miles (554 kilometers) and the dual motor long-range getting 423 miles (678 kilometers). This is thanks to several things, including the lighter Model 3, now the most aerodynamic Tesla in the lineup at a stunning 0.219 drag coefficient down from 0.225.
The upgraded suspension provides a more premium ride with new springs & dampers, new geometry on the front suspension, new bushings, and a new way to mount the subframe to the chassis. Moreover, the tires now have more cushioning for an improved ride.
Tesla has made a 30% decrease in wind and ambient noise, a 25% improvement in impact noise, and a 20% improvement in road noise. This has been achieved by using acoustic glass on the rear and back windows (it was only on the front windows before), resulting in "360º acoustic glass". Additionally, more sound insulation has been added for a quieter ride. However, you won’t be able to hear the silent thanks to the new 17-speaker sound system, up from 14 speakers -- complete with two subwoofers and two amplifiers.
The list is endless. The introduction of the U.S.-spec Model 3 Highland couldn't be more timely, especially considering the current list of EVs eligible for the $7,500 tax credit. With the non-facelifted Model 3 and Model Y variants already enjoying this benefit, the arrival of the Model 3 Highland is poised to impact Tesla's market presence and consumer choices significantly.
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The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.
However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.
Waiting on the Dutch
Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.
The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.
Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied.
This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.
— Tesla Europe & Middle East (@teslaeurope) June 12, 2025
DCAS Phase 3
While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.
According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.
This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.
What This Means
This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.
Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.
Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.
Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.
Announcing the TeslaVision fan video showcase
Tesla owners & supporters have always been able to see our products & mission for what they truly are.
Your word of mouth has made Tesla what it is today.
The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH
The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.
Prizes
The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.
For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.
The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.
The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.
For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:
How to Enter
If you’re ready to start filming, here are the key pieces of information you’ll need to know:
Video must be 90 seconds or less
Video must be uploaded to YouTube with a public URL
Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.
Provide links to both social media posts in your submission to Tesla’s form
Provide your personal details in the form
You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.
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