As the countdown clock on Tesla's Cybertruck webpage ticks down, showcasing nothing but the soon-to-be iconic logo of the much-anticipated Cybertruck, excitement builds for the monumental delivery event scheduled today.
Event Details and Streaming Info
Tesla has confirmed that the Cybertruck delivery event will commence at 2 pm CT (all times below) at the Tesla Gigafactory in Austin, Texas. This event isn't just a delivery ceremony; it's an opportunity for Tesla to unveil crucial details about the Cybertruck, including pricing, available configurations, and range. Potential customers and industry analysts eagerly await this information, as it could significantly impact Tesla's outlook for 2024.
Start Time
Tesla's live stream starts at 2:00 pm CT, which is the following times around the world:
12:00 pm Pacific Time
3:00 pm Eastern Time
8:00 pm London, England
9:00 pm Berlin, Germany
7:00 am (December 1st) Sydney, Australia
Event Agenda
All times are Central Time.
1:00 pm - Event Check-In
1:45 pm - Check-In Closes
2:00 pm - Keynote & First Deliveries
Exclusive Invites and Attendee Insights
Tesla has sent out official tickets to those invited to the event. Select attendees, including prominent Tesla community members and fans like Sawyer Merritt, Whole Mars Catalog, and Dirty Tesla, have shared their excitement on social media, showcasing their exclusive invites. The tickets indicate the limited capacity of the event and the unique access granted to some attendees through referral credits.
For those unable to attend in person, Tesla has ensured that the event will be accessible to a global audience. The company has announced that the event will be live-streamed on X.com.
Tesla is expected to hand over 10 Cybertrucks on Thursday. The event is expected to provide much-needed clarity on various aspects of the Cybertruck that have been shrouded in mystery - like the price.
Wall Street and Tesla enthusiasts are particularly keen on the pricing and configurations of the Cybertruck. These details are crucial for customers and investors, as they could provide insights into Tesla's market strategy and competitive positioning in the electric vehicle sector.
Cybertrucks Across the U.S.
Around 25 Cybertrucks have been spotted at Giga Texas in a build-up to the event. These unique vehicles have also appeared at Tesla showrooms across the U.S., attracting large crowds. The public's response to these showcases highlights the widespread curiosity and enthusiasm for the Cybertruck.
The Tesla Cybertruck delivery event is not just a milestone for the company; it's a landmark moment in the EV industry. With its futuristic design and promised capabilities, the Cybertruck has the potential to redefine the pickup truck segment.
After canceling the in-house wrap program for the Cybertruck last month, Tesla has reintroduced the program with a lot of changes. Let’s take a look at the original program, then we’ll dive into what’s changed.
Tesla began the wrap program for the Model 3 and Model Y in the fall of 2023. With the arrival of the Cybertruck, Tesla launched Matte Black and Satin White options for the Cybertruck and later added 11 more colors.
Tesla initially offered high-quality PPF (Paint Protection Film) wraps, which protect the paint in addition to changing the color of the vehicle. PPF is thicker than traditional vinyl wraps, but the material costs more and is more time-consuming to apply.
Tesla’s updated program switches away from PPF wraps and now offers traditional vinyl wraps at a cheaper price. This makes Tesla’s wrap service more comparable to third-party installers.
Correction: We initially reported that the new wrap program offered PPF rather than vinyl and that the program was only available for new deliveries.
New Wrap Prices
First things first - the price of the wraps has dropped considerably, mostly due to the change away from PPF. While these prices are still a little more expensive than what you could find at a third-party location, you have the advantage of getting it directly from Tesla.
Vehicle
Original Cost
New Cost
Cybertruck
$8,000
$4,500
Model 3 / Model Y
$6,500
$4,000
Model S / Model X
Not available
Not available
Tesla initially offered 11 wrap colors, but that selection has now been reduced to eight per vehicle. Interestingly, the color options vary by model—Model 3 and Model Y owners have their own distinct palette. The Cybertruck also boasts its own unique set of colors, though unfortunately, the popular Satin White option is absent from its catalog.
Of course, the ever-popular Matte Black is still available, along with a fairly unique set of other vivid colors.
New Locations
Not a Tesla App
When the wrap program launched, it was limited to just three locations in California and one location in Texas. That meant that unless you were taking delivery at West Covina, Oceanside, Costa Mesa, or Santa Clara, you’d be unable to get a first-party wrap done by Tesla.
Under the new program, Tesla is offering wraps out of all the original locations and adding Seattle, Washington. What initially seemed like Tesla scaling back its wrap service has turned out to be them making it more affordable and efficient. While the switch to vinyl may disappoint some owners, in reality, a lot of owners probably didn’t know the difference between PPF and vinyl, making Tesla’s service seem disproportionally more expensive.
No Longer New Purchases Only
While the original wrap program was constrained to new vehicle purchases—you can now have Tesla wrap a vehicle that’s already been delivered. Paint damage and scuffs can impact the installation of wraps and require additional time to smooth out the vehicle surface, and most third-party installers charge additional fees to prepare the surface.
Tesla doesn’t appear to be charging any additional surface prep fees at this time and is able to install on any Model 3, Model Y, or Cybertruck that’s been delivered after 2023.
Either way, with cheaper wrap options, Tesla is now directly competing against third-party wrap shops. While it’s still a bit more expensive than you’d find elsewhere, it also comes with a level of care and precision from technicians intimately familiar with your vehicle.
For the first time in quite a while, Tesla has increased the price of one of its vehicle offerings. The Model S Long Range and the Model S Plaid have both received a hefty price increase. However, not all is bad - as Tesla also added a new benefit for buyers.
Price Increase
The price increase for the Model S is $5,000 - currently only in the United States. This price increase will likely impact other markets, including Canada, in the coming days.
The Model S Long Range now starts at $79,990, while the Model S Plaid now starts at $94,990. The Model S and Model X now have the same starting price. Interestingly, that’s also the same pricing point for the Cybertruck AWD and Cyberbeast Trimotor non-Foundation Series.
The vehicle configuration does not appear to have changed, so the new pricing is simply an increase rather than the addition or removal of features. Tesla previously cut the price of the Model S and Model X by 15% in 2023, so this could simply be an adjustment to ensure that the vehicle pricing stays in line with inflation and other factors.
Free Lifetime Supercharging
For those on the fence about ordering a Model S, Tesla has brought back Free Lifetime Supercharging when you order a new Model S on or after December 13, 2024. As always, Free Lifetime Supercharging is restricted to the buyer’s Tesla account and to that specific vehicle. It cannot be transferred to another vehicle or another owner after ownership transfer. It’s worth noting, that it also doesn’t exclude the owner from receiving Supercharger idle fees or congestion fees. There is currently no end date for this promotion.
There are currently no changes to the Model X, neither a price increase nor the addition of Lifetime Superchargering. However, when Tesla makes changes to one of their premium vehicles, it usually affects the other one as well. So be on the lookout for potential changes to the Model X offering in the coming days.
We’ve seen Tesla value Lifetime Supercharging at $5,000, so this falls in line with the price increase we’re seeing. It’s possible that Tesla will begin to bring back Lifetime Supercharging as a perk for buying into their more premium Model S and Model X cars, or this could be another temporary promotion to get buyers who are on the fence to go ahead and make their purchase while this promotion lasts.
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