In Tesla's third-quarter earnings call, CEO Elon Musk discussed the challenges and anticipations surrounding the Cybertruck, arguably Tesla's most anticipated vehicle. Here are the major takeaways.
"We Dug Our Grave"
In a candid moment, Musk admitted, "We dug our grave for Cybertruck." This poignant statement underscores the formidable challenges Tesla faces in producing this revolutionary vehicle. Musk described the Cybertruck as a rare gem, a product that comes along "once in a long while." Such unique products are inherently difficult to scale, bring to market, and ensure profitability.
Musk was emphatic about the hurdles Tesla faces with the Cybertruck. "There will be enormous challenges in reaching volume production with the Cybertruck," he said. He attributed these challenges to the vehicle's innovative technology and its vast differences compared to other vehicles.
Making a distinction between creating and mass-producing a prototype, Musk remarked, "Prototypes are easy; production is hard." Emphasizing the immense difficulty of the latter, he pointed out that it's "10,000% harder to get to volume production than to make a prototype."
Musk drew on his extensive experience, mentioning that reaching volume and prosperity would require immense "blood, sweat, and tears." While he's faced similar challenges with other Tesla vehicles, the Cybertruck presents its unique set of challenges.
Cybertruck Preorders & Annual Production
While Musk labeled the Cybertruck as potentially Tesla's "best product ever," he was clear about the financial trajectory. He estimates it may take "a year to 18 months before it is a significant positive cash flow contributor." He noted that the demand for the Cybertruck isn't an issue, with over "1 million people who've reserved the car." The challenge lies in producing it at an affordable price.
When asked about delivery expectations for 2024, Musk's response was cautiously optimistic. He admitted the difficulty of making accurate predictions due to the radical nature of the Cybertruck. "If you want to do something radical and innovative...it is extremely difficult because there's nothing to copy," Musk stated. However, he gave a ballpark figure, projecting that by 2025, Tesla would achieve a production rate of "roughly 0.25 million Cybertrucks a year."
Unofficial Specifications
Since its 2019 debut, the Cybertruck's specs have shifted. Influenced by rivals like Rivian R1T and Ford F-150 Lightning, Tesla adjusted dimensions. Initially 232 inches long and 80 inches wide, recent enthusiasts' measurements suggest a width of 78 inches, closer to Tesla's Model S.
Delivery Event
Amid spec uncertainties, the Cybertruck remains a hotly anticipated vehicle. Musk's frank discussion paints a picture of the hurdles ahead. However, Tesla announced its Cybertruck delivery event on November 30th at Giga Texas.
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Elon Musk has always maintained that he wants a Tesla to be the most fun you can have in a car. During the holiday season, Tesla is by far the most festive automobile on the road. Tesla owners are a little more festive this time of year as well because we all know the best update of the year will soon be downloaded to all the good Teslas.
This article, the third in our series on the Holiday Update Wish List, focuses on advancements in in-car entertainment and digital connectivity.
App Store for Third-Party Apps
A significant leap in Tesla's software offering would be an official App Store. We’ve seen a few hints of this, but clearly, owners want it as this feature would open a new realm of possibilities, allowing drivers and passengers to download and use third-party apps directly on the vehicle's interface.
Integrating an App Store could bring various applications, from navigation aids to productivity tools, and more entertainment options. This move would actually help free up Tesla engineers from the continuous cycle of developing and integrating additional streaming services, such as SiriusXM, YouTube TV, Fubo, Amazon Music, and many others.
Games would also be a major attraction to Tesla’s App Store. With an App Store, Tesla could rely on game publishers and other third-party developers for porting andn developing games that could be played in the vehicle. This move would shift how we perceive car infotainment systems, turning Tesla's impressive touchscreens into hubs of personalization and utility.
Elevating the Music Experience with Spotify
The Tesla community has long requested improved Spotify integration, particularly regarding streaming quality. With the potential increase in Spotify's streaming bitrate to 320 kbps, Tesla could offer an audiophile-grade listening experience, leveraging the vehicle's premium sound system to deliver rich, high-fidelity audio. Such an upgrade would not only please music enthusiasts but also reinforce Tesla's commitment to offering premium, cutting-edge vehicle features.
A realistic possibility is the inclusion of Apple Music podcasts which has been hinted at by Greentheonly after finding some references to them in one of Tesla’s recent software updates.
Advanced Bluetooth Audio Support
In line with enhancing audio experiences, Tesla owners are asking Santa Musk to support higher-quality Bluetooth audio. This improvement would cater to an increasingly discerning customer base that values superior sound quality for their media consumption. Musk previously hinted at lossless audio and AirPlay integration in Tesla vehicles, but its not clear whether Tesla ever started development on these features.
By introducing an App Store, enhancing streaming quality, and upgrading Bluetooth audio support, Tesla would build upon its already good set of entertainment offerings. These features are not just about providing entertainment though; they're about creating an immersive experience that resonates with the lifestyles and preferences of Tesla drivers, who are often at the forefront of technology. Are these items on Santa’s shopping list? We will have to wait until the holiday update is released.
Tesla is offering the Cybertruck Foundation Series to its first customers
Paul / niccruzpatane/X
The first Cybertrucks will be part of a limited edition called the Cybertruck Foundation Series. Nic Cruz Patane (@niccruzpatane), unearthed source code showing that this limited edition, fully optioned series will offer a suite of premium accessories and features.
According to some early Cybertruck reservation holders, they’re now being invited to configure their Cybertruck Foundation Series at a price of $119,990.
Lifetime Premium Connectivity and Accessories
One of the most notable inclusions in the Foundation Series is the lifetime premium connectivity. This feature currently costs $99 a year. The only other vehicles that include free premium connectivity for the life of the vehicle are vehicles ordered before June 2018. After this date Tesla introduced the premium connectivity package for $10/month or $99/year. By reintroducing it as a lifetime offering, Tesla is enhancing the value proposition of the Cybertruck, possibly saving owners $1,000 or more over the vehicle’s life.
PowerShare: The Next Level in EV Technology
In addition to this, the series comes with an updated universal wall connector with “PowerShare” capabilities. It also includes a new PowerShare mobile connector, which Tesla has yet to unveil.
The new universal wall connector with PowerShare capabilities is a standout feature. This innovative technology allows the Cybertruck to receive power and send it back to the home. It transforms the vehicle into a mobile power source, a concept that blurs the lines between automotive and home energy solutions.
Similarly, the new PowerShare mobile connector is a step forward in bi-directional charging technology. There’s little that’s known about this new mobile connector, but some text on Tesla’s site reveals that there will be outlets on the connector itself. This will allow owners can hook up devices directly, using the Cybertruck as an alternative to traditional generators. This feature particularly appeals to outdoor enthusiasts and professionals requiring portable power solutions.
Although details are scarce, the PowerShare home backup seems to be the final piece in Tesla's puzzle to enable the Cybertruck to power a home. This feature would control and limit when the Cybertruck could feed energy back into the house. These new features could position the Cybertruck as a critical component in home energy management, especially in emergencies or off-grid living.
The exclusive badging on the Cybertruck Foundation Series and Cyberbeast
Also, there is a mention of Exclusive badges, which seems a little off-brand considering there are no logos or badging on the vehicle, as the Cybertruck doesn’t need it. Foundation Series trucks will have the words Foundation Series in a Cybertruck-typical font displayed on the vehicle’s fender. There will also be a special “badge” for Cyberbeast on the bottom right of the tailgate, which will three wolf-like heads joined together.
Community Response
The announcements has many enthusiasts expressing eagerness to configure their truck; however, others are understandably shocked at the price and are ready to wait for prices to fall in the future.
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