Tesla Creates Official APIs for Third-Party Services; To Start Charging for Usage

Tesla starts offering official APIs for its vehicles and energy services

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Tesla's vehicles have long been a playground for tech enthusiasts. Through reverse engineering, developers have accessed Tesla's APIs for years, giving birth to third-party services that track vehicle metrics, deliver notifications and even help manage whole fleets of Teslas. However, this free-for-all is nearing its end, as Tesla has unveiled official API documents, signaling a more structured future.

APIs, or Application Programming Interfaces, serve as communication bridges between software applications. Think of an API as a waiter taking your order and bringing food to your table; it fetches data from one application and serves it to another. Developers leverage APIs to create applications and services that interact with platforms like Tesla or X, providing enriched or unique user experiences.

The Details So Far: A Glimpse into Tesla's API Plan

Tesla is being a bit cryptic. While all specifics aren't out, they're offering a Free Trial, with APIs being "temporarily free" during this period. The primary tier introduced is the "Discovery" tier. The current Discovery tier presents challenges for third-party services. Why? Because the Discovery tier allows one data request per car every 5 minutes. Many services pull data far more frequently, making this a potential bottleneck for context.

Moreover, Tesla has indicated that the Discovery tier is just a stepping stone and will evolve in 2024, but there's no word on limits or pricing of other tiers.

While more prominent third-party services may adjust, like Uber, smaller projects often set up by Tesla owners using open-source software, like TeslaMate — may bear the brunt. The new official API versions appear more restrictive than Tesla's existing ones and could introduce charges, making it hard for smaller services to operate in their current form.

Déjà vu: Remembering Twitter's API Overhaul

This move mirrors another of Elon Musk's ventures: X. After acquiring Twitter, before renaming it X, Musk revamped the API access to boost revenue for a social media platform that was headed for bankruptcy. Twitter's straightforward free access system was transformed to include tiered charges — some costing thousands a month. Developers, a bedrock of Twitter's ecosystem, were in a frenzy. Some had to shut down their projects, while others passed the added costs to users.

While it's still early for Tesla's API shift, it signals a broader trend in Musk-led ventures. Both Tesla and X's decisions underscore the business tug-of-war between enhancing profits and nurturing a community. While official APIs will introduce some benefits, such as users gaining more control over their data. Developers, the unsung heroes behind numerous tools and services, now find themselves on this tightrope, with end-users possibly facing the fallout of reduced features or higher charges.

Tesla FSD in Europe: June Update

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The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.

However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.

Waiting on the Dutch

Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.

The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.

Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied. 

This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.

FSD Supervised testing in Rome, Italy

Pending regulatory approval pic.twitter.com/TXh3uQIfrx

— Tesla Europe & Middle East (@teslaeurope) June 12, 2025

DCAS Phase 3

While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.

According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.

This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.

What This Means

This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.

Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.

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Tesla Launches 'TeslaVision' Contest With Big Prizes — See Last Year’s Winner [VIDEO]

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Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.

Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.

Announcing the TeslaVision fan video showcase

Tesla owners & supporters have always been able to see our products & mission for what they truly are.

Your word of mouth has made Tesla what it is today.

The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH

— Tesla (@Tesla) June 10, 2025

The Contest

The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.

Prizes

The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.

For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.

The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.

The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.

Hopefully, these winners will also have the opportunity to experience the Robotaxi network while they’re in Austin, as it’s expected to be opened to the public later this month.

Project Loveday

For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:

How to Enter

If you’re ready to start filming, here are the key pieces of information you’ll need to know:

• Video must be 90 seconds or less

• Video must be uploaded to YouTube with a public URL

• Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.

• Provide links to both social media posts in your submission to Tesla’s form

• Provide your personal details in the form

• You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.

You can find the official submission form and all region-specific details on Tesla's website.

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