Tesla's Social Media Domination Continues to Surge in 2023

April 26, 2023

By Kevin Armstrong

Tesla's social media platforms have been growing at an impressive rate

Not a Tesla App

Tesla's innovative approach to the electric vehicle and renewable energy sectors has been well-documented, but its exceptional success on social media platforms is another story worth telling. With a strong presence on Twitter, Instagram, YouTube, and LinkedIn, Tesla has managed to create a powerful and influential online presence that captures the attention of millions worldwide.

Musk's Twitter Influence Fuels Growth

At the forefront of Tesla's social media success is CEO Elon Musk, who boasts more than 136 million followers on Twitter. His candid and occasionally controversial tweets have helped to generate interest in Tesla's products and initiatives. This direct approach to consumer engagement allows the company to foster a more personal connection with its audience and avoid relying on traditional advertising channels.

In addition to Musk's influence, Tesla's official Twitter account has seen substantial growth, with a 53% spike in follower growth, reaching 19.9 million followers. The company also achieved 1 billion views on its Twitter posts, showcasing its expanding reach and influence on the platform. Many other official company accounts exist in different regions and for different products. For example, there is a Twitter account for Tesla Charging.

Impressive Numbers on Instagram, YouTube, and LinkedIn

Tesla's strong presence extends to other social media platforms as well. The company boasts 9.5 million followers on Instagram, which is just for the headquarters. There are several other Tesla official accounts in different regions. Its YouTube channel has attracted 2.38 million subscribers. These figures demonstrate Tesla's ability to create and maintain a dedicated following across multiple platforms, further highlighting the effectiveness of its social media strategy.

LinkedIn has also been a successful platform for Tesla. Despite its users generally belonging to a different demographic than those on Twitter, Tesla's presence on the platform was impressive in 2022, experiencing a 16% rise in follower growth and 75.5 million post views. The company's LinkedIn followers now total 10.9 million, showcasing its growing influence among professionals and industry leaders.

Social Media as Tesla's Primary Marketing Strategy

Tesla's decision to use social media as its primary marketing tool has allowed the company to connect with and educate people worldwide about its products and mission. By providing direct and immediate access to company updates, news, launches, and more, Tesla effectively eliminates the need for traditional media or influencers to filter its message. It also relies on its strong fan base.

Tesla's social media success has also played a crucial role in building a global community of electric vehicle enthusiasts and renewable energy advocates. By sharing engaging content, highlighting user-generated stories, and promoting sustainability initiatives, Tesla has created a loyal fan base that actively participates in online discussions and shares the company's vision for a cleaner future.

The company's commitment to social media as a primary marketing strategy has not only reduced its dependence on traditional advertising but also established a more direct line of communication with its audience. As a result, Tesla has fostered trust and transparency, essential components for building strong relationships with customers and stakeholders.

Tesla's social media domination is a testament to the power of a well-executed online marketing strategy. By leveraging the influence of its CEO and creating engaging content across multiple platforms, Tesla has successfully reached millions of consumers without the need for traditional advertising. However, without paying a dollar, the company was well placed during the most watched TV event - the Superbowl.

As the company continues to innovate in the electric vehicle and renewable energy sectors, its social media presence will undoubtedly play a vital role in shaping its public image and driving brand loyalty.

Tesla Q1 Update on Optimus, Batteries, and Tesla Energy

May 1, 2025

By Karan Singh

Not a Tesla App

The 2025 Q1 Earnings Call gave us the opportunity to learn about a lot of things, from Unsupervised FSD, to the Robotaxi program, to the update on the more affordable model. There was a lot of news to unpack, but there’s still more.

In this article, we’ll cover Tesla’s updates on Optimus, batteries, and Tesla Energy.

Optimus

Tesla has been working away on their humanoid robot and continues to make progress in software and hardware.

First, Tesla is preparing the Fremont factory for the Optimus pilot production line, which is scheduled for completion later this year. Once it is, wider deployments of Optimus for internal use within Tesla’s facilities are expected as well. Tesla aims to have several thousand Optimus units working in its North American factories by the end of the year once the pilot production line is operational.

Tesla’s goals for production remain extremely lofty - 1 million units per year by 2030. However, they could face some challenges when ramping production.

Key components like the shoulder actuators use specialized permanent and rare-earth magnets, which are currently sourced from China. Due to recent Chinese restrictions on the overseas sale of these magnets, Tesla is seeking an exemption or alternative suppliers. They have not yet looked into modifying the shoulder actuator but will likely do so if they cannot obtain the necessary materials.

Batteries

Batteries are another item that Tesla’s teams have been working on behind the scenes for years now. The second generation of the 4680 - the Cybercell - has been IRA-compliant for some time now. This means that the Cybertruck is eligible for the US Federal EV rebate.

Tesla also achieved the lowest cost-per-kWh of any of its cells with the 4680 battery - and it is potentially one of the cheapest cells being manufactured by any vehicle battery manufacturer at this point. With dry-cathode still being worked on, Tesla may be able to squeeze more optimizations and cost efficiencies from the 4680 cells.

Additionally, Tesla is progressing with its plans for lithium refining and cathode production in the US, both of which are scheduled to commence in 2025. While the company says they’re no longer supply-constrained for non-LFP vehicle batteries, on-shoring production and sourcing critical minerals from nations outside of China will be key.

LFP batteries continue to be supplied-constrained - namely for the Tesla Energy division. LFP batteries and their materials are sourced from China. Due to tariffs and limited exports, Tesla is can’t obtain enough and is considering potentially building an LFP production facility in North America.

Energy

Tesla’s energy division is still experiencing some of the highest growth of any of its divisions. Year over year, Tesla saw a 154% increase in energy storage deployments, including both Megapack and Powerwall - for a total of 10.4 GWh deployed in just Q1 2025. While deliveries in energy storage remain volatile due to the nature of Megapack installations, Tesla expects growth to continue rapidly in this segment.

Tesla also deployed 1GWh of Powerwall 3 residential storage this quarter, marking its strongest quarter. Powerwall 3 has received positive feedback from customers, many of whom appreciate its new capabilities with its built-in inverter for solar.

Megapack is continuing to see demand increases, currently highlighted by utility-scale Megapack systems, as well as data centers requiring stable power delivery. Megafactory Shanghai is also online now and producing Megapacks - with an annual production capacity of 20GWh today and up to 40GWh in the future. The site has also produced over 100 Megapacks this quarter, which are all awaiting delivery.

There was a lot of interesting news from Tesla’s Q1 2025 Earnings Call, covering everything from FSD and Robotaxi - to the less glamorous but equally important Megapack and Powerwall.

Tesla Introduces AI-Powered Phone Support for Tesla Insurance, Reducing Wait Times and Cutting Costs

May 1, 2025

By Karan Singh

Not a Tesla App

Tesla is heavily leaning into artificial intelligence, and its insurance offering is just another example of how it’s improving its product or lowering costs by leveraging AI.

Tesla recently started offering an insurance discount in select states when drivers use FSD for at least 50% of their drives and now it’s introducing an AI to help handle customer claims.

Tesla has developed an in-house voiced AI agent that can assist customers in handling simple support requests for Tesla Insurance.

Although Tesla Insurance is currently available in just 12 U.S. states, its voice AI assistant is accessible via phone across all supported states.

What the AI is Doing

For customers calling in from those states, the new AI agent provides a unique way to address the most common support calls. And it’s not just answering common questions but actually making requested changes to the owner’s account.

Policy Changes

The first key item is that it automates policy changes. Simple policy updates, including adjusting your deductible or coverage limits, are now done via AI. For policyholders who are simply looking to make quick changes and don’t have any questions, this makes the process a lot quicker by not having to wait for a representative. Tesla isn’t eliminating representatives, but this could reduce the number of representatives required or reduce wait times.

Continue Where You Left Off

The second item here, highlighted by Raj Jegannathan from Tesla’s internal IT team, is that Tesla’s AI agent is able to offer summaries of the user’s last interaction with Tesla Insurance. It will summarize your last interaction and provide assistance on that particular topic if you need to continue it. That means that you don’t have to wait for a human to review your file - the AI will kick off right where you left off.

Tesla appears to be focused on improving efficiency and making support more accessible. While actual items like claims are left up to humans due to their inherently complex nature, this helps free up employees to handle more complex items. While there’s no doubt Tesla will continue to develop this AI like they do everything else, we may soon see it take on even more tasks.

More AI

This isn’t the first AI agent that Tesla has demoed - there is now a chat-based AI sales agent available on the front page of Tesla’s website, which is able to answer common questions on Tesla vehicles.

Tesla has also been improving their AI support tool available in the Tesla App is able to provide feedback on common issues and also guide users towards either solving the problem or placing a support request.

Tesla has recently updated this AI to offer personalized support, allowing you to ask questions such as ‘What are my vehicle service alerts?’ or ‘Does my vehicle have a heat pump?’

Tesla’s strategy here is to influence the cost-heavy areas associated with having humans address simple requests and instead leverage AI, which can offer instant answers and reduce support costs.

Roll Out to More States

While this new AI is currently limited to just 12 states, it is likely to follow Tesla Insurance’s expansion. Insurance seems to have been at a bit of a standstill lately. Tesla continues to improve features such as the improvements to Safety Score V2.2, but we haven’t seen Tesla roll out support to new states since it added Minnesota in November of 2022.

Tesla may be looking to lower costs and refine the experience before it expands to additional states.