Tesla's Social Media Domination Continues to Surge in 2023

By Kevin Armstrong
Tesla's social media platforms have been growing at an impressive rate
Tesla's social media platforms have been growing at an impressive rate
Not a Tesla App

Tesla's innovative approach to the electric vehicle and renewable energy sectors has been well-documented, but its exceptional success on social media platforms is another story worth telling. With a strong presence on Twitter, Instagram, YouTube, and LinkedIn, Tesla has managed to create a powerful and influential online presence that captures the attention of millions worldwide.

Musk's Twitter Influence Fuels Growth

At the forefront of Tesla's social media success is CEO Elon Musk, who boasts more than 136 million followers on Twitter. His candid and occasionally controversial tweets have helped to generate interest in Tesla's products and initiatives. This direct approach to consumer engagement allows the company to foster a more personal connection with its audience and avoid relying on traditional advertising channels.

In addition to Musk's influence, Tesla's official Twitter account has seen substantial growth, with a 53% spike in follower growth, reaching 19.9 million followers. The company also achieved 1 billion views on its Twitter posts, showcasing its expanding reach and influence on the platform. Many other official company accounts exist in different regions and for different products. For example, there is a Twitter account for Tesla Charging.

Impressive Numbers on Instagram, YouTube, and LinkedIn

Tesla's strong presence extends to other social media platforms as well. The company boasts 9.5 million followers on Instagram, which is just for the headquarters. There are several other Tesla official accounts in different regions. Its YouTube channel has attracted 2.38 million subscribers. These figures demonstrate Tesla's ability to create and maintain a dedicated following across multiple platforms, further highlighting the effectiveness of its social media strategy.

LinkedIn has also been a successful platform for Tesla. Despite its users generally belonging to a different demographic than those on Twitter, Tesla's presence on the platform was impressive in 2022, experiencing a 16% rise in follower growth and 75.5 million post views. The company's LinkedIn followers now total 10.9 million, showcasing its growing influence among professionals and industry leaders.

Social Media as Tesla's Primary Marketing Strategy

Tesla's decision to use social media as its primary marketing tool has allowed the company to connect with and educate people worldwide about its products and mission. By providing direct and immediate access to company updates, news, launches, and more, Tesla effectively eliminates the need for traditional media or influencers to filter its message. It also relies on its strong fan base.

Tesla's social media success has also played a crucial role in building a global community of electric vehicle enthusiasts and renewable energy advocates. By sharing engaging content, highlighting user-generated stories, and promoting sustainability initiatives, Tesla has created a loyal fan base that actively participates in online discussions and shares the company's vision for a cleaner future.

The company's commitment to social media as a primary marketing strategy has not only reduced its dependence on traditional advertising but also established a more direct line of communication with its audience. As a result, Tesla has fostered trust and transparency, essential components for building strong relationships with customers and stakeholders.

Tesla's social media domination is a testament to the power of a well-executed online marketing strategy. By leveraging the influence of its CEO and creating engaging content across multiple platforms, Tesla has successfully reached millions of consumers without the need for traditional advertising. However, without paying a dollar, the company was well placed during the most watched TV event - the Superbowl.

As the company continues to innovate in the electric vehicle and renewable energy sectors, its social media presence will undoubtedly play a vital role in shaping its public image and driving brand loyalty.

Tesla FSD V12.5 to Enable Sunglasses-Friendly, Nag-Free FSD

By Karan Singh
Not a Tesla App

Tesla has made some significant improvements with FSD 12.4, primarily, the removal of the steering wheel nag under certain conditions. However, there’s a caveat – you can’t wear sunglasses.

According to Elon Musk, FSD v12.5 will introduce support for nag-free FSD, even if you’re wearing sunglasses.

FSD V12.5 is an Upgrade

Ashok Elluswamy, Director of Autopilot Software, also took to X recently to mention that v12.5 is a big improvement to FSD v12.4. While he didn’t mention any specific details, this lines up with some of Musk’s previous comments that each FSD v12 iteration will see major improvements to the FSD model.

Elon also mentioned that while Tesla has a massive fleet of cars, their laser focus on making FSD work, rather than touting every daily achievement – has been their key to making generalized self-driving cars work.

FSD v12 has been pretty much a complete rewrite of the FSD city streets software stack, with drastic improvements over FSD v11. However, certain parts of the software stack haven’t been updated yet. Some features, like the updated highway stack are expected to be in FSD v12.5, which Musk confirmed recently. However, other features such as Park Seek and Banish Autopark, which were expected to arrive with FSD V12.4 are still up in the air.

What about V12.4?

FSD V12.4.3 is currently out to about 5% of the fleet (about 20-25% of FSD users) and hasn’t been pushed out again since about July 10th. Our new auto updating statistics pages can help break this down for folks who are curious.

Update 2024.15.15

FSD Supervised 12.4.3
Installed on 5.4% of fleet
6 Installs today
Last updated: Jul 22, 5:45 pm UTC

Given that it’s been some time since any new vehicles have received V12.4.3, it seems the rollout has been stopped. There could be any number of reasons for this – including software bugs, or a lack of confidence with FSD. Additionally, it could just halted in favor of focusing resources on V12.5.

While we’d love to see more vehicles get v12.4.3, we’re likely to see v12.4.4 or v12.5 being the next big waves of deployments to customers. Either way, early-access testers and Tesla ADAS testers will receive these updates first, and then they’ll roll out to the vast majority of customers once Tesla feels confident there aren’t any major issues. Tesla does all this testing in the name of safety, and it's essential that bug-free versions of FSD are the versions that are rolled out wide.

So, for now, leave your sunglasses on and hang tight for the next FSD update.

Tesla Aims To Launch Cybertruck in Canada After Transport Canada Makes Exception for Steer-by-Wire

By Karan Singh
Not a Tesla App

Tesla has confirmed that they’re aiming to launch the Cybertruck in Canada later this year. Transport Canada recently granted Tesla and the Cybertruck a unique exemption to allow steer-by-wire functionality (h/t Sawyer Merritt).

Steer-By-Wire Exemption

We previously reported that the Cybertruck was facing delays due to a steer-by-wire regulatory issue with Transport Canada. On Friday, July 19th, Transport Canada issued a message stating that they would exempt the Cybertruck, for all its models, from part of Canada’s Motor Vehicle Safety Act, which currently doesn’t permit the usage of steer-by-wire systems.

The period that the exemption begins seems to be immediate – July 19th, 2024, and will last through July 18th, 2029, whereafter regulation should supersede the exemption. In the meantime, Tesla will provide a semi-annual incident report, beginning on January 18th, 2025, including information on steering system malfunctions or failures, as well as corrective measures and customer complaints.

It seems that Transport Canada will also have to be notified every time Cybertruck’s steering software is provided with an OTA update, which could result in some update delays in Canada.

Canadian Cybertruck Soon?

With all this information, it sounds like Tesla is aiming to launch the Cybertruck to Canadian customers sometime relatively soon, as they stated they’re still aiming by the end of the year. There is a good chance that they may begin converting pre-orders to orders once Tesla. Tesla hasn’t commented on which model will be available in Canada, but it wouldn’t surprise us if it’s limited to the Foundation series in Canada in the initial release.

We could expect the first customer Cybertrucks (Roshel Defence and a few private importers notwithstanding), to be on Canadian roads in just a couple of months.

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