Tesla has recently expanded its innovative sales strategy to Europe by opening its first remote test drive hub in Örebro, Sweden. This groundbreaking approach began during the height of the COVID-19 pandemic in 2020 when Tesla offered no-contact test drives and vehicle deliveries to minimize face-to-face contact. Since then, the company has refined its strategy, focusing on online sales while recognizing the need for a physical presence to facilitate test drives.
Born Out of a Need
Initially implemented in North America, Tesla's remote test drive strategy expanded to include setups at Superchargers and other non-Tesla locations. The company has now taken it a step further with a dedicated building solely for remote test drives in Europe. This facility in Sweden features parking spots for four Tesla vehicles and Wall Connectors for charging, but no office space or on-site employees.
The remote test drive hub in Örebro enables customers to test drive Tesla's Model 3, Model Y, or Model S by booking an appointment on Tesla's website. Upon arrival at the hub, customers call Tesla, and the vehicle is remotely unlocked. A representative then guides new drivers through the basics of car operation, navigation, and other essentials. Each test drive lasts 30 minutes, and vehicles are dropped off at the same location after completion.
Revolutionize Car Shopping
By providing a stress-free test drive experience, Tesla has effectively addressed one of the most significant pain points in the car-buying process. Customers can enjoy a personalized, hands-on experience without the pressure of dealing with aggressive salespeople or haggling over prices. This revolutionary approach and the convenience of purchasing a car online further differentiate Tesla from traditional automakers and their outdated dealership models.
The expansion of Tesla's remote test drive strategy to Europe signals the company's satisfaction with its performance in North America. As Tesla continues to redefine the car-buying experience and make it more accessible and hassle-free for consumers, its competitors must adapt or risk being left behind in an increasingly digitalized world.
With its first remote test drive hub now open in Europe, Tesla sets the stage for further global expansion, transforming how people experience and purchase electric vehicles. This innovative strategy makes test drives more convenient and demonstrates Tesla's commitment to revolutionizing the automotive industry as a whole.
Subscribe
Subscribe to our newsletter to stay up to date on the latest Tesla news, upcoming features and software updates.
Tesla’s recent focus on expanding and vertically integrating its battery production is beginning to take global steps, starting with a battery recycling and service center in South Australia. In Marion, a suburb of Adelaide, the council recently voted in favor of a proposal that would see contaminated public land developed and leased to Tesla.
The move promises local jobs and environmental remediation but has garnered a lot of public debate focused on Elon’s moves outside his role as CEO.
The proposal involves a site that’s currently unusable for recreation due to chemical contamination. A local developer plans to acquire and remediate the land, constructing a new facility specifically for Tesla. This site would reportedly serve two purposes: recycling old lithium-ion batteries and serving as a Tesla Service Center.
Tesla’s Commitment to Recycling
Tesla recently announced its intention to ramp up its battery recycling and repurposing efforts. During the Q1 2025 Earnings Call, Tesla’s executives highlighted substantial progress. Tesla had recycled enough materials in Q1 2025 to build approximately 21,000 Model Y RWD vehicles, representing a 136% year-over-year increase from Q1 2024.
Dedicated regional hubs like this one would be a logical next step in expanding the recycling loop and furthering Tesla’s vertical integration while also reducing its reliance on new materials. In addition, local sources also mentioned that Tesla could be repurposing older lithium-ion batteries for other purposes, including their inclusion in stationary battery storage systems like Powerwall or Megapack.
Of course, the facility also has major benefits for the local community, including creating around 100 local jobs, as well as injecting approximately $56 million into the local economy. Further, developing the contaminated land as a renewable facility is one of the safest ways to use the land that’s been sealed off from the public for nearly a decade.
Elon’s Image
The proposal isn’t without its critics. Local opposition was voiced during community consultations, with most of the negative sentiment directed towards Elon rather than the facility itself. Despite these complaints, the local council elected to proceed, arguing that tangible economic and environmental benefits far outweigh any perceived geopolitical or symbolic harm that shutting down the project could cause.
With the council’s endorsement on record, the proposal now moves to the South Australian state government for approvals regarding the change in land classification.
Tesla’s software updates often hide some undocumented features alongside the official release notes, and software update 2025.20 is no exception. With this update, Tesla has introduced a welcome quality-of-life improvement for the in-vehicle Dashcam Viewer. Users now have the ability to select and delete multiple clips at once (thanks, Max!). However, this addition is limited to the updated Dashcam Viewer for Ryzen-based vehicles.
While it may seem a small change, if you wanted to clear out your Dashcam clips, you’d have to either delete them one by one in the vehicle or remove your Dashcam USB drive and take it to a computer to erase all the clips at once. For those who frequently see Sentry Mode notifications or often record clips with their Dashcam, this is a useful addition.
This feature is currently limited to vehicles that have received the updated Dashcam viewer - which means vehicles equipped with AMD Ryzen processors (how to tell if you have Intel or AMD). This includes all Model 3 and Model Y vehicles with AMD Ryzen, as well as the 2021+ Model S and Model X vehicles.
Unfortunately, since the Cybertruck does not yet have access to the updated Dashcam viewer or support for the additional two cameras in Sentry Mode, it has not received this feature yet either.
This undocumented feature is a very welcomed addition for many users who carefully manage their Dashcam and Sentry Mode videos.
![Tesla Adds Third-Party Charge Cable Release Shortcut in Update 2025.20 [VIDEO]](https://www.notateslaapp.com/img/containers/article_images/2021/ccs-adapter.jpg/596b5f1e1d3797f6d2e2667c8af972f7/ccs-adapter.jpg)
