Tesla reveals how it uses customer data in new privacy section
Tesla
In an age where data breaches and privacy violations are rampant, Tesla is showing a proactive approach to data privacy. The company's privacy protections are designed to go beyond industry standards to ensure that personal data is never sold, tracked, or shared without the owner's permission or knowledge.
Tesla's commitment to customer privacy and data security is evident in its policies and practices. The company allows customers to access and control their data while being transparent about what data it collects and how it's used. Tesla owners can request a copy of their data to understand its use better.
Transparency and Control
The data associated with a Tesla account includes order details, account information, customer support activity, service history from the ownership period, vehicle usage information, safety event camera recordings (if applicable), infotainment system settings information, mobile app usage information, and supercharging history.
The cameras and computer provide advanced features such as Autopilot while prioritizing customer privacy. Tesla does not continuously collect personally identifiable camera recordings; most processing occurs within the vehicle. Even if customers opt-in, camera recordings remain anonymous and are not linked to the owner or their car unless they are received as part of a safety event.
How Tesla Safeguards and Protects Customer Data
Sentry Mode and Dashcam camera recordings are processed and saved in the customer's vehicle or an external device, never on the company's servers. This provides additional protection for customers' data and ensures that it is always kept safe and secure.
Tesla collects data from its vehicles for remote diagnostics, service, or during a critical safety event. However, this data is not linked to the owner or their vehicle, and anonymous data from the company's global fleet is periodically reviewed but is not linked to the owner or their vehicle.
Data Privacy Request: A Way to Stay Informed and in Control
The company gives its customers the option to request a copy of the data associated with their Tesla account, so they can know exactly what information the company has about them. Tesla's goal is to collect and store the minimum amount of data required to provide the services customers use.
To give customers even more control over their data, the company provides the option to review settings or request a copy of their data at any time through a Data Privacy Request. This empowers customers to stay informed about their personal data and manage it according to their preferences.
Considerations for Deleting Your Tesla Account and Data
When a customer requests a copy of their data, Tesla first verifies that they are the account holder making the request. After that, the company organizes the data associated with the account in easy-to-understand file formats. When the data is ready, the customer receives an email notification letting them know that they can download it. Remember that downloading the data will not delete it from the company's servers.
An owner can delete their Tesla account and associated data permanently. However, they must remove all active Tesla products from their account before requesting deletion. Keep in mind that deleting the account means that all personal data associated with the account will be permanently erased, and the customer will no longer be able to access Tesla vehicles and energy products or services, their documents, statements, and receipts, or sign in using their account on the web or from the Tesla app.
Tesla Video About Privacy
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Tesla has begun to reach out to customers in the United States and is offering demo drives of the Cybertruck on an invite-only basis. @brandonhd on X shared the first invite image, and it looks like it's going out quite quickly to multiple locations that have Cybertrucks on display.
Up until now, display vehicles have been for just that – looking, but no touching. Some Tesla delivery centers and showrooms have also allowed viewers to take a seat inside and open it up, but most are still locked away behind the velvet rope.
It’s exciting to see that Tesla has begun to demo them – and it can only be so long until demo drives open up to everyone.
Advisor-led Demo
This Demo Drive is led by a Tesla Advisor – while you’re driving, the advisor will be in the passenger seat, walking you through the experience. They’ll explain steer-by-wire, off-road controls, and will introduce new-to-Tesla buyers to all the features that are currently available.
The list of locations so far for demo drives appears to be fairly limited, but we will hopefully see demo drives roll out throughout the United States, and eventually Canada too. Here is the current list of city/state locations that have seen demo drive invites.
Actually Smart Summon, the successor to Tesla’s Smart Summon feature, has been confirmed to be coming as soon as next month as per Elon Musk. Colloquially known as “ASS”, Actually Smart Summon is supposed to improve on the regular Smart Summon capabilities, which have historically used ultrasonic sensors (USS) to navigate parking lots.
We’re looking forward to Actually Smart Summon, and we’re quite excited about what other features will be unlocked once it finally shows up at our doorstep.
Vision-based Improvements
ASS is supposed to bring Smart Summon to vehicles that don’t have USS – using Tesla Vision. Most recently, Tesla has brought Autopark to vehicles without USS, and Vision-based Autopark has been a huge success. It is faster, more reliable, and smoother than the older USS-based solution. It can also park and maneuver in tighter locations.
Today, Smart Summon is sometimes useful at best, usually a party trick, or downright dangerous at worst. It’s excellent and best used in straight lines, where you have a clear line of sight of the vehicle, and can stop it if doesn’t see an obstacle.
I used Smart Summon today, just before writing this article – my 2022 Model Y (with USS) – did manage to show up just fine – in a straight-line location from where I was parked, after exiting the parking spot fairly cleanly. However, I’ve previously used Smart Summon and have had the vehicle turn towards obstacles, such as cart returns or curbs. Overall, it’s a sometimes-useful feature that has a lot of drawbacks right now.
Smart Summon is also restricted to a certain distance – and it's pretty small. The max distance is shorter than most parking lots, being only about 215 ft (65m). If you’re lucky enough to park close, it's very useful to bring your car right to you.
Actually Smart Summon
ASS will bring FSD V12-like capabilities to Smart Summon – the vehicle will primarily use Vision to drive toward you (or the location you’ve indicated). ASS has been supposed to be coming since about September 2022 and has seen many delays – we’re almost at the 2-year point today.
We’re looking forward to Actually Smart Summon being able to bring the vehicle – safely – right to you. ASS is also one of the key steps towards bringing some other cool features that Elon Musk has previously mentioned – Park Seek and Banish Autopark.
We’re also hopeful that Actually Smart Summon will increase the maximum range a vehicle can be summoned, because the current range is fairly small. Alongside Park Seek and Banish Autopark, we’re closing in on a Robotaxi-based future.
Park Seek and Banish Autopark
When the FSD v12.4 showed up, Elon also mentioned that going forward, vehicles would automatically park themselves when arriving in a parking lot – Park Seek – and that if you got out of the car at the entrance to a business, you could get it to automatically park itself in the parking lot – Banish Autopark. These are two features that are needed for Robotaxi to work – which itself is delayed to October 10th of this year. We’re looking quite forward to them – as in combination with Actually Smart Summon, Tesla has reached the cusp of vehicle autonomy.
A vehicle that arrives, driverless, at the location you’re at, then drives somewhere, parks itself there, and waits for you – is the definition of a Robotaxi.
While we’re likely to have to wait for Banish Autopark and Park Seek just a bit longer, Actually Smart Summon being around the corner is exciting! Gone will be the days of having to run out to your car when you forgot your umbrella – your car will just come right to you instead.
TeslaFi logs your drives and charging sessions, letting you keep a log of your vehice's activity. We highly recommend checking them out if you use your car for business trips and would like to keep track of reimbursements, if you like to see how much you spend on charging or if you just love statistics. Visit their site and see everything they have to offer!
Tesla Android Project enables you to run Android apps in your Tesla. The platform is Open Source and you can deploy it on your own Raspberry Pi 4. Consider supporting the initiative by donating or purchasing the Compute Module 4 Bundle that delivers the best experience. Get $20 off by using the code: NotATeslaApp
The official Tesla app only notifies you if your car is broken into. By installing Sentry Pro on your phone, you will be notified for all Sentry Mode events. Stay connected and avoid potential surprises by receiving notifications. Stop constantly checking the cameras to ensure safety. Check only when necessary, save battery and get peace of mind. Get a 7 day free trial here!
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