Tesla reveals how it uses customer data in new privacy section
Tesla
In an age where data breaches and privacy violations are rampant, Tesla is showing a proactive approach to data privacy. The company's privacy protections are designed to go beyond industry standards to ensure that personal data is never sold, tracked, or shared without the owner's permission or knowledge.
Tesla's commitment to customer privacy and data security is evident in its policies and practices. The company allows customers to access and control their data while being transparent about what data it collects and how it's used. Tesla owners can request a copy of their data to understand its use better.
Transparency and Control
The data associated with a Tesla account includes order details, account information, customer support activity, service history from the ownership period, vehicle usage information, safety event camera recordings (if applicable), infotainment system settings information, mobile app usage information, and supercharging history.
The cameras and computer provide advanced features such as Autopilot while prioritizing customer privacy. Tesla does not continuously collect personally identifiable camera recordings; most processing occurs within the vehicle. Even if customers opt-in, camera recordings remain anonymous and are not linked to the owner or their car unless they are received as part of a safety event.
How Tesla Safeguards and Protects Customer Data
Sentry Mode and Dashcam camera recordings are processed and saved in the customer's vehicle or an external device, never on the company's servers. This provides additional protection for customers' data and ensures that it is always kept safe and secure.
Tesla collects data from its vehicles for remote diagnostics, service, or during a critical safety event. However, this data is not linked to the owner or their vehicle, and anonymous data from the company's global fleet is periodically reviewed but is not linked to the owner or their vehicle.
Data Privacy Request: A Way to Stay Informed and in Control
The company gives its customers the option to request a copy of the data associated with their Tesla account, so they can know exactly what information the company has about them. Tesla's goal is to collect and store the minimum amount of data required to provide the services customers use.
To give customers even more control over their data, the company provides the option to review settings or request a copy of their data at any time through a Data Privacy Request. This empowers customers to stay informed about their personal data and manage it according to their preferences.
Considerations for Deleting Your Tesla Account and Data
When a customer requests a copy of their data, Tesla first verifies that they are the account holder making the request. After that, the company organizes the data associated with the account in easy-to-understand file formats. When the data is ready, the customer receives an email notification letting them know that they can download it. Remember that downloading the data will not delete it from the company's servers.
An owner can delete their Tesla account and associated data permanently. However, they must remove all active Tesla products from their account before requesting deletion. Keep in mind that deleting the account means that all personal data associated with the account will be permanently erased, and the customer will no longer be able to access Tesla vehicles and energy products or services, their documents, statements, and receipts, or sign in using their account on the web or from the Tesla app.
Tesla Video About Privacy
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The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.
However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.
Waiting on the Dutch
Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.
The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.
Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied.
This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.
— Tesla Europe & Middle East (@teslaeurope) June 12, 2025
DCAS Phase 3
While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.
According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.
This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.
What This Means
This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.
Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.
Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.
Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.
Announcing the TeslaVision fan video showcase
Tesla owners & supporters have always been able to see our products & mission for what they truly are.
Your word of mouth has made Tesla what it is today.
The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH
The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.
Prizes
The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.
For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.
The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.
The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.
For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:
How to Enter
If you’re ready to start filming, here are the key pieces of information you’ll need to know:
Video must be 90 seconds or less
Video must be uploaded to YouTube with a public URL
Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.
Provide links to both social media posts in your submission to Tesla’s form
Provide your personal details in the form
You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.