Tesla Beats BMW As Top Luxury Brand; Scores Second in Brand Recognition

By Kevin Armstrong
Tesla scores second for brand sustainability perceptions
Tesla scores second for brand sustainability perceptions
Kelley Blue Book

Tesla ranks second as the brand with the highest sustainability perception. Brand Finance, an independent branding and consultation agency, released the Sustainability Perceptions Index, which uses several factors to determine the "value of sustainability perceptions to the world's leading brands."

It's hard to imagine a more sustainable brand than Tesla. The mission statement includes the verbiage: accelerate the world's transition to sustainable energy. This company made electric vehicles a viable form of transportation and has produced more energy than it used. But it may be Tesla's communication or lack thereof, that cost it first place.

Tesla May be too Humble

The report states, "Despite having sustainability as central to its brand, Tesla's communication of its sustainability initiatives is relatively limited considering the impact that it has. This is potentially due to a worry that the brand is too defined by sustainability. However, Brand Finance's research suggests that this worry is unwarranted, and in fact, having a strong sustainability perception will only increase consumer choice, particularly in the luxury auto sector."

To confuse readers further, Brand Finance gave the top ranking to Amazon. The report ironically states: "This may come as a surprise to some." Brand Finance explains that despite the "regular criticism about issues as diverse as labor conditions, emissions associated with its supply chains, and the polluting effects of packaging," there is a perception of sustainability. The report reads, "Regardless of Amazon's track record, it is clear that consumers worldwide have confidence that Amazon is minimizing its negative impacts, or at least is committed enough for them to continue to use its services."

Luxury Car Brands Must be Environmentally Friendly

Tesla recently ousted BMW as the top-selling luxury brand. Brand Finance's report found that consumers are putting a lot of importance on sustainability in luxury automobiles. Volvo discovered the same trend when it announced that it would phase out the production of ICE vehicles. Volvo worked with The Future Laboratory to author a report called The Rise of the Conscious Design.

The report underscored the importance of Volvo, and effectively the entire auto industry, to be more sustainable. The report pointed out, "Once focused specifically on environmental factors, consumers are rapidly developing a more holistic understanding of sustainability and ethics… The rise of conscious design stems from a pressing need to ensure that future products across categories are ethical, sustainable and regenerative."

Tesla Should Advertise

Tesla has not spent a dime on traditional advertising; instead, it relies on word-of-mouth and puts so much faith in its product that it made owners practically spokespeople. Although Tesla appears to have done some product placement in the past, such as the Model Y that was offered on the Price is Right. However, more advertising may be necessary now that the rest of the automotive world has realized electric vehicles are here to stay and consumers are demanding the product.

The average consumer must learn about Tesla's incredible safety record and cutting-edge technology. You can bet every other brand will be buying ads to promote "new features" that Tesla has already done or is significantly more advanced than the competition. There is no reason why Tesla shouldn't be the top brand globally for sustainability other than an uninformed perception, and that must change.

Tesla Stock Plunges Amid Musk and Trump Feud: A Timeline of Today's Events

By Not a Tesla App Staff
Not a Tesla App

Elon Musk’s relationship with Donald Trump has quickly shifted from cooperation to conflict, as the two exchanged comments earlier today.

Musk’s companies operate in sectors that are either heavily regulated—or, in his view, not regulated enough. His political involvement makes more sense when seen through the lens of shaping policy: he’s pushed for looser regulations around SpaceX, more consistent standards for autonomous vehicles, and more oversight of artificial intelligence.

But after today’s back and forth, Trump is now threatening to eliminate all EV subsidies and cancel SpaceX contracts.

While we don’t usually cover politics, Musk’s recent criticism of Trump’s new spending bill could and likely will negatively affect both Tesla and SpaceX.

The fallout is already impacting Tesla stock, which fell 14.26% today and has dropped another 2% in after hours trading.

Below is a thread outlining the public exchange between Musk and Trump.

On June 3rd, Musk posted a comment to X criticizing Trump’s new bill due to it drastically increasing the nation’s debt.

Not a Tesla App

Today Trump responded on Truth Social saying the bill is necessary to prevent tax increases.

Not a Tesla App

Trump says in an interview that Musk knew the inner workings of the bill, but is only now speaking out about it. while Musk denies being shown the bill at all.

Not a Tesla App

Trump turns on Musk, and goes back to his anti-EV campaign.

Not a Tesla App

Trump is now threatening to end government contracts for SpaceX, which Musk is calling his bluff on, saying that SpaceX can start decommissioning the Dragon spacecraft immediately.

Not a Tesla App

While we thought this would be the end of political involvement for Musk, he still appears to want to have a larger voice in politics.

It’ll be interesting to see how the Tesla stock reacts tomorrow. We may be in for another rough ride as Trump looks for additional ways to make Musk’s life more difficult. As we saw in the NJ Turnpike case, where Tesla is being forced to decommission all of their Superchargers along the popular route, the best product doesn’t always win.

Tesla Supercharger Network Sees Strong Growth in Q1 2025 With 2,200 New Stalls

By Karan Singh
Not a Tesla App

Tesla Supercharger network continues to expand, despite issues with the NJ Turnpike that will force several Supercharger sites to shut down, and even Tesla laying off a huge portion of the Supercharger team in 2024.

Tesla recently shared statistics on its Supercharger expansion in the first quarter of 2025. The numbers highlight the work that Tesla’s teams are doing to expand the network and keep up with the growing demand from Tesla and non-Tesla vehicles.

Q1 2025 By the Numbers

Here’s how the Tesla Supercharger network performed in the first quarter of 2025.

Tesla brought online approximately 2,200 new Supercharger stalls worldwide, representing a 17% year-over-year growth for the quarter. That’s impressive growth, especially since Tesla is simultaneously working to transition older V2 stalls to V4 stalls.

Overall, Tesla delivered 1.4 TWh (that’s terawatt-hours) of energy to vehicles, representing a 26% year-over-year growth. More people than ever are using the Supercharger network - and with 42 million charging sessions in Q1 2025 (27% annual growth), Tesla is the de-facto standard for EV charging — even if the NJ Turnpike authorities don’t want to believe it.

That 1.4 TWh accounts for approximately 173 million gallons (657 liters) of gasoline being saved, which offsets 1.5B kilograms of CO2. While that may pale in comparison to the billions of metric tons of CO2 emitted by passenger vehicles every year in the US, it is still a significant amount of carbon being offset.

More Changes Coming

With such a strong start to the year, we can expect Tesla to continue posting impressive numbers throughout Q2 and likely throughout the remainder of 2025. Tesla’s pace of opening over 2,000 stalls (equivalent to 250 8-stall sites) per quarter seems to be well established, which means more density, faster charging, and more range for more parts of the world.

Looking into upcoming Supercharger improvements, Tesla intends to launch 500kW Supercharging for the Cybertruck by Q3 2025, alongside the first deployments of the V4 Supercharger cabinets. Tesla has also recently announced an upcoming change to Supercharger pricing and that Virtual Queues are coming, which won’t force you to wait in line at congested Superchargers.

Latest Tesla Update

Confirmed by Elon

Take a look at features that Elon Musk has said will be coming soon.

More Tesla News

Tesla Videos

Latest Tesla Update

Confirmed by Elon

Take a look at features that Elon Musk has said will be coming soon.

Subscribe

Subscribe to our weekly newsletter