Tesla's getting ready to release an improved Smart Summon

Tesla will soon release an improved version of Smart Summon

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Tesla's Smart Summon is nearing a significant upgrade. According to Elon Musk, Actually Smart Summon, yes, with the acronym ASS, is nearing completion. The CEO was asked if Full Self Driving (FSD) Version 11 would include the feature; Musk tweeted: Going without saying that we all want ASS (Actually Smart Summon) ASAP!!

Enhancing Smart Summon

He's right. ASS would change how many Tesla owners interact with their vehicles daily and move the brand further ahead of the competition. ASS would be an enhanced version of the Smart Summon that is currently available. By pressing the Summon button on the Tesla app, the vehicle will use the smartphone's GPS coordinates to find its driver. This feature has the potential to be a game changer for people who have to walk through cold, deserted parking lots late at night. It will help increase convenience as well as safety, however, it has a long way to go from its current implementation.

Smart Summon in Action

Is Park Seek Included?

It's unclear if the improved version of Smart Summon will just be an enhancement to what's available or if it will include Park Seek. It's been referred to as Reverse Summon for years, but now named Park Seek enables a Tesla to drop off its occupants, including the driver, and then go park all by itself. While the driver doesn't need to be in the vehicle while it finds a parking spot, they can pick preferred spaces. There will be three modes in Park Seek: closest to the entrance, near a cart return, and at the end of the parking lot.

Autopilot Team Believes its Program is Ready

Tesla's Autopilot team spoke in detail during A.I. Day 2022 about advancements in Full Self Driving, including navigating parking lots. A lot of the improvements came through developing a single stack, or one code base, to operate the car on highways, city streets and parking lots.

Tesla's director of the Autopilot program, Ashok Elluswamy, said, "FSD beta software is quite capable of driving the car. It should be able to navigate from parking lot to parking lot, city street driving, stopping for traffic lights and stops signs, negotiating with objects at intersections, making turns and so on."

Paril Jain, the Manager of Autopilot Motion Planning, added timelines to the program "we do expect to also include the parking lot stack as a part of the FSD stack before the end of this year. So, that will basically bring us to you sitting in the car in the parking lot and drive till the end of the parking lot, at a parking spot, before the end of this year."

FSD Version 11, with a single stack, started to roll out on November 11 at 11:11. Musk said it would take a few weeks before it goes to Beta and then a few more weeks before it goes for a wide release to the United States and Canada. If and when that happens, there will be more than 1 million FSD users. Those users will also be able to have their Tesla pick them up and drop them off.

Why Tesla Doesn't Need a Public Relations Department

Does Tesla need a PR department?

Tesla

Tesla is a regular in the news cycle; if it's not about the vehicle, it's about the CEO. It's no secret Tesla stock is down, and investors who are long on the stock have lost a considerable amount over the past month. One of those investors is Gary Black, the Future Fund managing partner, who said in August that Tesla is the fund's largest position. Black is calling on Tesla to hire a public relations department to inform the media and the public of the positives around the brand.

Oddly enough, at the shareholders' event in August, Black said, "the thing we worry about most is not PR; it's succession." Now it seems that is what Black is worried about. He recently tweeted: People can't complain about the media if TSLA refuses to correct articles that are wrong, or worse, won't maintain relationships with TSLA beat reporters and editors so they can get TSLA's POV out when needed. Strong PR will be needed to sell FSD safety. Think long-term.

Black's stance may be understandable to some, especially those who have watched their trading account shrink, but it's implausible because Tesla doesn't need a PR department.

Musk and the Mainstream Media Don't Mix

Musk is currently using his new company to hold mainstream media accountable. In case you missed it, he's releasing the Twitter Files, a detailed report backed up with real emails to show suppression of true stories.

The Tesla CEO also regularly calls out media outlets for false stories, misleading headlines and biased reporting. Musk will not hire a team to try to steer newsrooms, something he has so little respect for, and it's unlikely legacy media outlets will listen.

Media Biased Against Tesla

Bad news generates more views and clicks and keeps the advertisers paying. Even when the news isn't bad, take, for example, a recent Reliability Report by Consumer Reports. Most, if not all, mainstream media declared Tesla as the terrible one, even though Tesla moved up four spots from the previous year. It was hard to find a mention of the manufacturers that scored less. Those included Chevrolet, GMC, Volkswagen, Jeep, and Mercedes Benz. Yes, the expensive luxury brand was dead last in reliability. That is a story.

Reporters also picked up that electric vehicles scored low for reliability. Consumer Reports said it was because EVs are new on the market. However, scoring even lower were full-sized pickups. Those have been on the market for quite a bit longer.

Tesla, which also has not spent a dime on advertising, disbanded its public relations department in 2020. That's unheard of by a company its size, especially in the automotive sector. However, Tesla and Elon have something much better — you are reading it right now. Not a Tesla App is one of several blog sites that publish news about Tesla daily. Many of these websites have writers who own Teslas. The stories are much more accurate, positive and just plain better than anything readers will find in the mainstream. Who says bias must be negative?

Word of Mouth Advertising

Now add hundreds, maybe even thousands of loyal enthusiasts who defend and promote Tesla on social media platforms. Next, throw into the mix the hundreds of thousands of Tesla owners who quite often are spokespeople for the company whenever they get out of the car. I've been sure to add 10 minutes of travel time to my drives because I'm likely to get asked some questions at the grocery store or car wash.

This kind of advertising money cannot buy, and it's the kind of positive publicity media will not share. So while Black's concerns are legitimate, a PR department is not the solution. Instead, Tesla needs to keep doing what it's been doing and let the product, its fans and the Tesla-inspired websites do the rest.

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More About Tesla’s WiFi Garage Door Support, Its Cost and Features

How MyQ will be integrated in Tesla vehicles

MyQ

Tesla is getting ready to introduce WiFi garage door support to their vehicles through MyQ.

Since our article yesterday additional details have emerged about how MyQ will operate, which vehicles will be supported and whether there will be a cost to use the service. This information is based on a page that appeared briefly on MyQ's website but has since been removed.

Vehicles Supported

MyQ's website stated that support for their garage door openers would be coming to the Model 3 and Model Y. While this makes a lot of sense because those vehicles don't include a HomeLink module, we'd be surprised if Tesla didn't also add support for the Model S and Model X.

Cost

Let's get cost out of the way. Although MyQ does not charge a fee today to remotely open and close their garage doors, they do plan on charging a fee to use their devices in vehicles. This could be looked at similarly to how some services are free to use on a PC but require a subscription to use on your mobile phone.

The price posted on MyQ's website was a five-year plan for $179, which is still cheaper than Tesla's $350 installation cost for HomeLink.

Unfortunately, this removes a big benefit we thought MyQ would have over buying a HomeLink module for the Model 3 or Model Y. For Model S and Model X owners who already have HomeLink included in their vehicles, it may not make as much sense.

However, MyQ does provide some advantages over HomeLink.

Integration

The good news is that MyQ integration will be very similar to HomeLink, and better in some ways. What appears to be a rendering of the feature working in a Tesla was also posted to their website which shows off a screen very similar to HomeLink.

On the MyQ settings screen, you'll have a list of supported devices on the left side, such as garage doors, gates and possibly lights, but we haven't see any evidence of the latter yet.

On the right side, you'll see options pertaining to the device selected, such as its current state, whether the garage door should auto-open or close and the distance when the device should be triggered.

You'll also be able to have the vehicle fold in its mirrors when reaching the target location.

If you've used HomeLink, this should all look very familiar since it's almost exactly the same. However, there are a couple of differences that give the advantage to MyQ.

The first is that MyQ is a smarter system and it knows the state of your garage door. So if you're arriving home and the garage door is already open, it won't try to close it on you.

The other advantage is distance. Since MyQ works over the internet you'll be able to trigger the garage door or gate from further down the driveway, giving the door plenty of time to fully open before you arrive.

MyQ supports an array of devices, but it waits to be seen whether there will be support for these additional devices such as lights and door locks.