Happy Birthday to Tesla’s Model 3. It’s hard to believe that five years ago, just 30 Model 3’s had rolled off the assembly line and been delivered. Now Tesla’s answer to a more affordable vehicle is the best-selling electric vehicle in the world, has been named car of the year, is considered one of the safest vehicles on the planet and has a long waiting list of eager buyers.
It’s a birthday, so we should reminisce about the early days. While this iconic car first appeared on the road in 2017, it was on Elon Musk’s to-do list for over a decade.
Elon Musk talks to Wired Science about the Model 3 in 2006
Years later, as it became more of a reality, the car was given the code name BlueStar. It was to be named the Model E, but Ford had already trademarked the wording. Then Musk turned the E into a 3, but he didn’t want the number; he envisioned 3 lines, similar to the current E in Tesla. But Adidas quashed that, arguing it was too close to that brand’s three stripes. So that’s how the 3 was named.
@awadsayeed Yes. Technically Model 3 or maybe three horizontal bars. Won't be three vertical bars.
The Model 3 was supposed to be the smaller, stripped-down version of the Model S to invite more buyers into Tesla and EVs. However, this more affordable, entry-level Tesla holds its own against luxury sedans and even its big sister, the Model S. Tesla has been rolling out several updates throughout the Model 3’s existence, allowing the vehicles to keep up and even pass the Joneses.
In 2019 the Model 3 received a significant software boost when the beta versions of Navigate on Autopilot and Smart Summon were added. Voice commands, a voice keyboard and new language supports were also implemented along with the popular Camp Mode. Once owners posted photos and videos of comfortable beds in the Model 3 with the backseat down, Tesla had to add climate control and a camp fire to complete the experience.
Tesla introduced Dog Mode in Teslas in 2019. In fact, the manufacturer used a Model 3 to unveil the feature to the world. With the help of a sleepy Husky and an excited German Shepherd, Dog Mode was demonstrated to the world on all of Tesla’s social media channels. This made Tesla a must-have for any dog lover!
Also included with the Model 3 in late 2019 and early 2020 was Sentry Mode. This all-encompassing security system records and notifies the owner if anything is happening around or to the Tesla. It’s arguably the most advanced stock vehicle alarm system on the market.
In 2020 the Tesla Toybox was overhauled and updated in all Model 3s. Emissions, sketchpad and many more favorites were revised and made even more fun. But it wasn’t just the games that have been updated; although plenty of games were added over time, Tesla improved it’s maps and dashcam. Later in the year, the Beta version of Full Self Driving was added to all Teslas, including the Model 3. While FSD is still a work in progress, for the system to be available in even the entry-level Model 3 was a big attraction.
A crowd pleaser is the Boombox. This was another addition in 2020 to all models. With the car in park, the boombox blasts music or sound effects through an external speaker. You can even add your own sounds through a USB drive. Perhaps the Boombox should be used by all Model 3 owners to wish their Tesla a happy 5th Birthday!
Subscribe
Subscribe to our newsletter to stay up to date on the latest Tesla news, upcoming features and software updates.
Tesla’s plan to brand its autonomous network of taxicabs has found an interesting little snag. The US Patent and Trademark Office (USPTO) has issued a “nonfinal office action” regarding Tesla’s application to trademark the term “Robotaxi” specifically in connection with autonomous electric vehicles.
This is an initial refusal by USPTO’s examining attorney and is very particular for autonomous electric automobiles. A separate trademark application by Tesla for the term “Robotaxi” as it relates to its upcoming autonomous ride-hailing service is still under examination and has not yet received a similar rebuttal.
Understanding the Refusal
A “nonfinal office action” means the USPTO has found potential issues with the trademark application, as stated, which prevents its immediate approval and subsequent granting to Tesla. Tesla now has a three-month period to file its counterarguments and address the USPTO's concerns.
If Tesla’s response satisfies the examiner, the trademark could be granted.
While the exact content of the office action isn’t detailed in the initial report, such refusals for terms like “Robotaxi” often occur if the USPTO considers the term “merely descriptive” or “generic” for the goods in question. In this particular context, “Robotaxi” could refer to any autonomous taxi vehicle.
Trademark law generally prevents the exclusive registration of terms that competitors would need to use to describe their own similar products. For a term to be trademarked, it typically needs to be distinctive and act as a brand identifier rather than just a descriptive name of the product’s class or type.
Separate Application for Ride-Hailing
Tesla still has a distinct, separate, and still pending application to register “Robotaxi” as a trademark for “transportation services, namely, autonomous ride-hailing services.” The criteria for trademarking a service can differ from those on trademarks for goods, and it’s possible Tesla may have more success securing the name for the service itself, which would allow them to brand the network as “Tesla Robotaxi.”
Why This Matters
Securing a trademark grants exclusive rights to use a brand name in conjunction with specific goods or services. This helps prevent customer confusion and to protect the brand identity.
If the refusal for the vehicle trademark becomes final, Tesla may be limited in its ability to exclusively name a good (specific vehicle) the “Tesla Robotaxi.” Other manufacturers could also potentially use “robotaxi” descriptively for their own autonomous taxi vehicles.
The ability to trademark “Robotaxi” for the ride-hailing service is arguably more critical for Tesla, as they’re working to establish a unique brand for their autonomous transportation network, which kicks off in Austin next month.
The USPTO’s office action won’t hinder Tesla’s ability to develop or deploy its own vehicles in June - instead, it’ll just impact how Tesla can brand the app and their vehicles, which could cause some last-minute delays if they have to rebrand.
Cybercab and Robovan/Robobus Trademarks
While Tesla is facing challenges with the broader Robotaxi term for vehicles, the company is also seeking to trademark “Cybercab,” “Robovan,” and “Robobus.” Securing a less descriptive name for the vehicle itself often has a higher chance of success with USPTO, as it is far more distinctive than a more general term like “robotaxi.”
Why Didn’t Tesla Do This Years Ago?
Tesla may have waited too long to file a trademark for the term “Robotaxi.” While the company has been discussing a self-driving fleet since 2016, the concept of autonomous taxis has gained a lot more traction in recent years — and competitors like Uber have also begun using the term.
We suspect there was some strategic timing behind these filings. Earlier versions of FSD — particularly those prior to V12 — may have lacked the progress needed to support Tesla’s robotaxi ambitions. Filing for a trademark that isn’t actively in use or about to be used can make it harder to defend or retain.
Moreover, while the idea of autonomous vehicles has been around for years, a clearer public understanding of Tesla’s specific plans has only emerged over the past 18 months. Filing too early can trigger speculation long before the company is ready to reveal details.
Ultimately, whether Tesla secures the rights to “Robotaxi” remains uncertain — but trademarks like “Cybercab” and “Robovan” seem much more likely to stick.
One of Tesla’s greatest weaknesses, as it has quickly become one of the world’s most ubiquitous cars on the planet has always been service. Escalating issues to managers and sometimes even reaching a Tesla Service employee can be a total coin flip, depending on your Service Center.
Tesla is continuing its push to integrate AI across its customer support channels in an effort to improve customer service. According to Raj Jegannathan, Tesla’s VP for IT, AI Infrastructure, Apps, Infosecurity, and Vehicle Service Operations (that’s a lot), Tesla is launching a pilot program for a new AI designed to improve customer interactions with Service.
Tesla Service’s new AI Agent detects comms delays, monitors sentiment, & auto-escalates to leaders. Starts tomorrow at 10 pilot locations. In 2 weeks, type “Escalate” in ‘message center’ to reach managers. Guardrails in place to prevent abuse. We’ll keep improving!
At 10 pilot service locations, this new AI agent will begin working behind the scenes at Tesla Service, to help with customer communications. It will provide three key features:
Detect Communications Delays: The AI will actively monitor service interactions to identify potential delays in communication or progress. These are often a key pain point for customers who reach out to Tesla Service and don’t receive a response for several days, as Service has nothing new to add. The AI can now step in and let the customer know Tesla is still waiting on parts or something else.
Monitor Customer Sentiment: By monitoring the tone and content of the messages between the customer and Service agents, Tesla will be able to identify situations where a customer might be dissatisfied or facing difficulties.
Auto-Escalate: If either a communications delay or negative sentiment is detected, the AI can automatically escalate issues to human managers for review. This helps to address problems before customers need to seek escalation themselves or become upset about an issue.
Customer Escalation Requests
Alongside the new AI tool, Tesla is also introducing a more direct way for customers to get higher-level attention. According to Tesla, within the next two weeks, customers can simply type “Escalate” in order to have their issue routed directly to management.
Raj’s team is currently working on implementing guardrails to prevent abuse, but this will soon make its way to improving Tesla’s service offerings. We’re glad to see Tesla taking steps to identify and correct deficiencies in the process - it has always been a sore tooth for Tesla in the last few years.
![Exclusive: A Look Inside the Tesla Diner [PHOTOS]](https://www.notateslaapp.com/img/containers/article_images/2025/diner-seats.jpg/b0b4cb51b80d1f29298c9ca6b9ad2ae8/diner-seats.jpg)
_300w.png)
