S-Klub LA, a private Coach design studio in southern California, builds and designs artistic automobiles. They’re individually unique and one-of-a-kind, and S-Klub decided that it was time to take their retro touch and put it on a Tesla Model 3.
Tesla rebuilds – using the motors and batteries – are extremely popular with retro car modders. It’s an easy way to have a highly performant vehicle – without needing to hunt down or hand-produce old parts for vehicles that aren’t made anymore. Additionally – this leaves them with a lot more space on the inside and less maintenance to perform. Some modders even go as far as including a speaker to emulate engine noises.
But this rebuild is a bit more unique… Let’s get into it.
Mercedes 300SL or Model 3?
The base body is actually a Mercedes 300SL, with some modifications made to fit the battery, motors, and computers of a Model 3. Interestingly, this isn’t actually a real Mercedes 300SL body, but rather a fiberglass replica. The car was previously displayed at Specialty Equipment Market Association (of the automotive aftermarket) – or SEMA SHOW 2023 in Las Vegas.
The Tiffany 300 SL, as it’s named by S-Klub LA, took some extensive work to build, with many of the parts hand-made and hand-designed to build a convincing classic Gullwing body.
The Tiffany moniker comes from the fashion brand Tiffany Co – it’s their brand Tiffany Green and Blue that decorates this car inside out. The car drives and is fully functional, which is definitely a testament to the team’s engineering skills.
The interior, in Tiffany colours, replete with Tesla steering wheel and central screen.
Not a Tesla App
Mercedes With FSD?
The folks at S-Klub LA did go through the work of re-installing the Autopilot Cameras and re-using the main Tesla infotainment and Autopilot computers – something that very few retro EV-modders do. This vehicle is definitely more Model 3 than Mercedes – the steering wheel and steering rack, as well as the entire central infotainment system are still intact.
According to the listing information – because yes, you could buy this thing if you wanted – since all the cameras and sensors are intact, it is possible to enable Autopilot on this vehicle. We’re not sure exactly how well that would work – considering the positions of the cameras are likely no longer the same as the original Model 3, the wheelbase has been changed, and the car is an entirely different shape.
We definitely would not recommend trying this vehicle with Autopilot - especially given how long it takes Tesla to simply get AP working on a new vehicle chassis like the Cybertruck - which won’t get FSD or AP until V12.5.
Another shot of the
Not a Tesla App
Definitely Retro
It’s absolutely an original vehicle – that we can say for sure. The Gullwing 300SL is quite a popular vehicle – a 1955 300SL recently sold in 2022 for $6.8 million at RM Sotheby’s auction – but that was an intact, original vehicle, not a replica hull built over a Model 3.
S-Klub LA doesn’t actually list any prices for their one-of-a-kind vehicles, but if for some reason you love Tifanny colors and the idea of a 1955 Gullwing with semi-functional Tesla Autopilot, you can check out their store page.
Build Process
You can check out a video recap of their build process here.
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Tesla’s plan to brand its autonomous network of taxicabs has found an interesting little snag. The US Patent and Trademark Office (USPTO) has issued a “nonfinal office action” regarding Tesla’s application to trademark the term “Robotaxi” specifically in connection with autonomous electric vehicles.
This is an initial refusal by USPTO’s examining attorney and is very particular for autonomous electric automobiles. A separate trademark application by Tesla for the term “Robotaxi” as it relates to its upcoming autonomous ride-hailing service is still under examination and has not yet received a similar rebuttal.
Understanding the Refusal
A “nonfinal office action” means the USPTO has found potential issues with the trademark application, as stated, which prevents its immediate approval and subsequent granting to Tesla. Tesla now has a three-month period to file its counterarguments and address the USPTO's concerns.
If Tesla’s response satisfies the examiner, the trademark could be granted.
While the exact content of the office action isn’t detailed in the initial report, such refusals for terms like “Robotaxi” often occur if the USPTO considers the term “merely descriptive” or “generic” for the goods in question. In this particular context, “Robotaxi” could refer to any autonomous taxi vehicle.
Trademark law generally prevents the exclusive registration of terms that competitors would need to use to describe their own similar products. For a term to be trademarked, it typically needs to be distinctive and act as a brand identifier rather than just a descriptive name of the product’s class or type.
Separate Application for Ride-Hailing
Tesla still has a distinct, separate, and still pending application to register “Robotaxi” as a trademark for “transportation services, namely, autonomous ride-hailing services.” The criteria for trademarking a service can differ from those on trademarks for goods, and it’s possible Tesla may have more success securing the name for the service itself, which would allow them to brand the network as “Tesla Robotaxi.”
Why This Matters
Securing a trademark grants exclusive rights to use a brand name in conjunction with specific goods or services. This helps prevent customer confusion and to protect the brand identity.
If the refusal for the vehicle trademark becomes final, Tesla may be limited in its ability to exclusively name a good (specific vehicle) the “Tesla Robotaxi.” Other manufacturers could also potentially use “robotaxi” descriptively for their own autonomous taxi vehicles.
The ability to trademark “Robotaxi” for the ride-hailing service is arguably more critical for Tesla, as they’re working to establish a unique brand for their autonomous transportation network, which kicks off in Austin next month.
The USPTO’s office action won’t hinder Tesla’s ability to develop or deploy its own vehicles in June - instead, it’ll just impact how Tesla can brand the app and their vehicles, which could cause some last-minute delays if they have to rebrand.
Cybercab and Robovan/Robobus Trademarks
While Tesla is facing challenges with the broader Robotaxi term for vehicles, the company is also seeking to trademark “Cybercab,” “Robovan,” and “Robobus.” Securing a less descriptive name for the vehicle itself often has a higher chance of success with USPTO, as it is far more distinctive than a more general term like “robotaxi.”
Why Didn’t Tesla Do This Years Ago?
Tesla may have waited too long to file a trademark for the term “Robotaxi.” While the company has been discussing a self-driving fleet since 2016, the concept of autonomous taxis has gained a lot more traction in recent years — and competitors like Uber have also begun using the term.
We suspect there was some strategic timing behind these filings. Earlier versions of FSD — particularly those prior to V12 — may have lacked the progress needed to support Tesla’s robotaxi ambitions. Filing for a trademark that isn’t actively in use or about to be used can make it harder to defend or retain.
Moreover, while the idea of autonomous vehicles has been around for years, a clearer public understanding of Tesla’s specific plans has only emerged over the past 18 months. Filing too early can trigger speculation long before the company is ready to reveal details.
Ultimately, whether Tesla secures the rights to “Robotaxi” remains uncertain — but trademarks like “Cybercab” and “Robovan” seem much more likely to stick.
One of Tesla’s greatest weaknesses, as it has quickly become one of the world’s most ubiquitous cars on the planet has always been service. Escalating issues to managers and sometimes even reaching a Tesla Service employee can be a total coin flip, depending on your Service Center.
Tesla is continuing its push to integrate AI across its customer support channels in an effort to improve customer service. According to Raj Jegannathan, Tesla’s VP for IT, AI Infrastructure, Apps, Infosecurity, and Vehicle Service Operations (that’s a lot), Tesla is launching a pilot program for a new AI designed to improve customer interactions with Service.
Tesla Service’s new AI Agent detects comms delays, monitors sentiment, & auto-escalates to leaders. Starts tomorrow at 10 pilot locations. In 2 weeks, type “Escalate” in ‘message center’ to reach managers. Guardrails in place to prevent abuse. We’ll keep improving!
At 10 pilot service locations, this new AI agent will begin working behind the scenes at Tesla Service, to help with customer communications. It will provide three key features:
Detect Communications Delays: The AI will actively monitor service interactions to identify potential delays in communication or progress. These are often a key pain point for customers who reach out to Tesla Service and don’t receive a response for several days, as Service has nothing new to add. The AI can now step in and let the customer know Tesla is still waiting on parts or something else.
Monitor Customer Sentiment: By monitoring the tone and content of the messages between the customer and Service agents, Tesla will be able to identify situations where a customer might be dissatisfied or facing difficulties.
Auto-Escalate: If either a communications delay or negative sentiment is detected, the AI can automatically escalate issues to human managers for review. This helps to address problems before customers need to seek escalation themselves or become upset about an issue.
Customer Escalation Requests
Alongside the new AI tool, Tesla is also introducing a more direct way for customers to get higher-level attention. According to Tesla, within the next two weeks, customers can simply type “Escalate” in order to have their issue routed directly to management.
Raj’s team is currently working on implementing guardrails to prevent abuse, but this will soon make its way to improving Tesla’s service offerings. We’re glad to see Tesla taking steps to identify and correct deficiencies in the process - it has always been a sore tooth for Tesla in the last few years.
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