Tesla’s logo is iconic – it’s a T, with the text “T E S L A” below it. However, it hasn’t always looked the same, and it does have a deeper meaning than just T representing the first letter.
So, let’s look at Tesla’s logo.
Meaning of the Tesla Logo
We’ll start with what the Tesla logo represents. As Elon Musk put it, the T is like the cross-section of an electric motor, similar to how SpaceX’s logo is like the trajectory of a rocket.
The outer line on top of the T represents the stator of the electric motor – the stationary component that contains the windings and generates a rotating magnetic field when current is applied to it. The lower section of the logo is one of the poles of the rotor, the moving component that is also wound with wire, forming a magnetic pole.
All together, putting the rotor and stator together is how Tesla’s EVs generate their movement and the basics behind how Nikola Tesla put together the first induction motor. The first induction motor was created in 1887, and Tesla the company is named after Nikola Tesla, the inventor of the electric motor.
Tesla’s fairly minimalist logo also aligns with its minimalist approach to things. No part is the best part, and a minimalist interior is the best interior.
Evolution of the Tesla Logo
Tesla's logo has evolved since its 2009 version
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Tesla’s logo hasn’t always been the same. The original logo, back when the company was known as Tesla Motors, had the Tesla “T” inside of a shield emblem, representing safety. The word “Tesla” was also part of the logo and displayed within the shield.
In 2017, Tesla Motors simplified its name to just Tesla. At the same time, they redesigned their logo. Like the company’s name, the logo was also simplified. The shield was removed and the word Tesla moved to the bottom of the T. In 2017, Tesla also transitioned to using red in its logo, instead of the previous gray/black color combination.
The current Tesla logo we see today is a revision of the logo unveiled in 2017. The curve at the top of the logo is now more pronounced, the indent on the T is larger and the “T” is a little slimmer.
Tesla's old shield logo and font
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Other Great Logos
Although Tesla doesn’t receive a lot of recognition for its creative logo, it’s a simple, creative logo with a deeper meaning that sits right up there with other great logos like those from the Pittsburgh Zoo, Black Cat and Sony VAIO (photo below) and others.
Today, Tesla’s simplistic logo also matches its philosophy of minimalism and simplistic approaches to solving difficult problems, such as solving full self-driving with a vision-only approach.
The creative logos from Pittsburgh Zoo, Sony VAIO and Black Cat.
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While most automakers are adding basic and un-integrated AI assistants to their vehicles, Tesla appears to be working hand-in-hand with xAI to build out an entire cast of characters for in-vehicle Grok. In the latest dive into Tesla’s firmware, Tesla hacker @greentheonly uncovered a few new details about the upcoming Grok feature.
This discovery, part of a larger batch of changes found in Tesla update 2025.20, also offers a hint at the hardware required for the Grok.
A Dozen Groks
While we knew from previous firmware teardowns that Tesla was adding various Grok personalities to the vehicle UI, this update introduces a new one called Language Tutor, which may allow users to learn and practice a new language.
These are the different personas that will be included in Grok:
Argumentative
Assistant
Conspiracy
Doctor
Kids’ Stories
Kids’ Trivia Games
Meditation
Motivation
Romantic
Sexy
Storyteller
Therapist
Language Tutor
and the Grok Classic - Unhinged Mode
Release Date
Icons for these personalities have been added to the firmware for the first time, leading us to think Tesla is getting close to releasing the feature. However, even after the feature is developed and included in vehicle software, Tesla may only enable it selectively — such as for select employees for testing.
Grok is expected to be one of the largest vehicle features added via a software update, so it’ll be a big deal when it’s finally released. While we know more or less what to expect from Grok, what we don’t know is about vehicle requirements or whether it’ll require a subscription beyond Premium Connectivity.
Grok Requirements
While subscriptions required are anyone’s guess, vehicle requirements may be a little clearer now, thanks to Green’s discovery that Grok is only being added to AMD-based vehicle software builds.
Unfortunately, this likely means that older, Intel-based vehicles will not receive Grok support, at least for the time being. When Tesla introduced a voice assistant in China, they also started off with AMD-only support but later added Intel support, so it’s possible that the same could happen with Grok.
Energy Saving
Green also found a new undocumented navigation feature in 2025.20.3. This one focuses on leveraging Tesla’s vast amounts of data in an interesting way and offers drivers proactive advice to save energy on a well-traveled route.
In the Energy App, your vehicle will display, “This route is typically driven at X mph. Slow down by Y mph to save Z% for the rest of this trip.’
As you can see in the photo below, Tesla recognizes that vehicles typically drive at 66 mph on the route being driven and offers the driver the option to go five mph slower to save 1% of range. While this example doesn’t provide much incentive to slow down, it could be useful for someone with a low state of charge or if the savings are more significant.
The new line in the Energy App
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In the future, Tesla could even use this, alongside the road surface data they’re gathering, to help plan routes for Robotaxi and Unsupervised FSD.
In a letter to industry, the National Highway Traffic Safety Administration (NHTSA) has announced that it is overhauling its approvals process for vehicles designed without human controls.
The change addresses a regulatory bottleneck that has slowed down American companies like Tesla from deploying purpose-built Robotaxis, rather than relying on using traditional vehicles with steering wheels and pedals. The policy shift is outlined in a letter posted to the NHTSA’s website, which you can find here.
Reducing Approvals From Years to Months
Under the existing rules today, any vehicle that is built without a steering wheel or brake pedals must receive a special exemption from federal safety standards.
Obtaining exemptions for a particular vehicle was a time-consuming process for both the companies requesting exemptions and the NHTSA. The process was often a black box—nobody knew when an exemption might be granted, and approvals could take years.
The NHTSA, under the new administration’s guidelines for autonomous vehicle development, is now committed to streamlining this process. The agency will be implementing a new, faster approach immediately for receiving exemptions for autonomous vehicles without standard controls. The NHTSA expects decisions on exemption requests to be determined within months rather than years.
Accelerating the Cybercab
This change has massive implications for Tesla, which is banking on the production of the simplified and easy-to-maintain purpose-built Cybercab. The Cybercab is developed from the ground up as an autonomous Robotaxi and will be one of the key beneficiaries of this move by the NHTSA.
Knowing that a final design won't be caught in a multi-year regulatory limbo provides a level of certainty that has been missing. It allows Tesla to confidently plan the manufacturing, development, and deployment processes without worrying whether the project will get stuck in regulatory approvals.
According to the letter, the agency will publish its improved instructions for the streamlined process "shortly." With Tesla already having begun Cybercab pre-production and the goals for its deployment as soon as late 2026, there’s still a lot to be done to make autonomy a part of Tesla’s new sustainable abundance mission statement.
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