Hertz Selling Off Teslas as It Reduces Its EV Fleet and the Implications on the Market

January 15, 2024

By Kevin Armstrong

Hertz Reducing EVs in Fleet

Hertz Global Holdings, a major player in the vehicle rental industry, recently announced a significant change in its electric vehicle strategy. The company is selling about 20,000 EVs, including a substantial number of Teslas, from its U.S. fleet. This decision, made just two years after their initial partnership with Tesla, signifies a notable pivot in Hertz's approach to electric mobility and has implications for the broader EV market, particularly for Tesla.

The move by Hertz is believed to be a response to a cooling demand in the electric vehicle sector. It's a trend that is not isolated to Hertz but resonates across the industry. Automakers such as General Motors and Ford are revising their EV production plans due to this slowdown in sales growth. However, before the UAW saw the big three give major wage hikes, EVs were ramping up across the automotive sector.

Financial Impact and Market Perception of Tesla

The decision by Hertz to reduce its Tesla fleet has significant financial implications. Firstly, thousands of used Teslas are flooding the market, driving down the resale value. Second, since the announcement, Tesla’s stock has been declining.

The factors influencing Hertz's decision to sell off its Tesla fleet indicate the broader challenges the EV industry faces. The company claims that higher expenses related to collisions and damages for EVs have been a significant concern. This issue has led Hertz to shift its focus away from its initial goal of electrifying a substantial portion of its fleet. How this affects Tesla’s rumored in-house Rental Program is anyone’s guess at this point.

Tesla doesn’t do much advertising, but Hertz certainly does. The Hertz advertising campaign featured 7-time Super Bowl Champion Tom Brady behind the wheel of a Model 3. When the G.O.A.T endorses a brand, millions listen. However, this was not utilized as part of what could’ve been a parallel marketing campaign by Tesla.

Brady was even quoted as saying: “I've been driving an EV for years, and knowing Hertz is leading the way with their electric fleet speaks to how the world is changing and the way companies are approaching being environmentally and socially conscious.”

Tom Brady in a Model 3

The Future of Tesla in the EV Landscape

The recent move by Hertz to sell a large portion of its electric fleet, particularly Teslas, signals a complex period for the EV market. It raises questions about Hertz’ transition to electric and the role of companies like Tesla in shaping its future. Tesla is the sector's pioneer and has been at the forefront of the EV industry, pushing boundaries with its innovative technology and design. However, as some manufacturers mysteriously shift away from electric (right after the big three settled labor strife), Tesla will continue to navigate these changes while maintaining its leadership position.

One of the significant challenges for Tesla in this evolving market is balancing innovation with operational and financial sustainability. The company needs to address the concerns highlighted by Hertz's decision, such as the higher costs associated with EV maintenance and repairs. Additionally, Tesla must continue to innovate in areas like battery technology, charging infrastructure, and autonomous driving to stay ahead of the competition.

Tesla's Role in a Changing EV Ecosystem

The perceived cooling demand for EVs also allows Tesla to reassess its market strategy. This could involve exploring new segments, enhancing customer engagement, and further improving the affordability and accessibility of its vehicles. Tesla's response to these market dynamics will be crucial in defining its future trajectory in the EV industry.

Tesla's influence extends beyond just manufacturing electric vehicles; it plays a significant role in shaping the EV ecosystem. For instance, the company's advancements in battery technology have implications for energy storage and renewable energy integration. Tesla's impact on the automotive industry has also single-handedly pushed other manufacturers to accelerate their transition to electric mobility.

Rivian to Add Google Cast and Native YouTube App, Will Tesla Respond?

May 17, 2024

By Not a Tesla App Staff

Coming to Rivian vehicles over a software update is Google Cast and YouTube support, which will allow for seamless, high-quality content streaming to Rivian vehicles.

This is a big step forward for Rivian’s software integration, especially compared to Tesla, which has yet to integrate native apps or release the long-rumored Tesla native app store.

Google Cast

Google Cast is Google’s version of Apple AirPlay which is supported in a variety of audio and video streaming apps such as Netflix, Disney+, YouTube, and more. By using a supported app, a user will be able to cast content directly to Rivian’s main 15.6” center screen.

Like Casting to a TV or Smart Device at home, this will allow you to play, pause, or skip back and forth using the vehicle’s touchscreen. Google Casting automatically pauses when the vehicle shifts into Drive.

Native YouTube App

Alongside Google Cast, Rivian is also bringing a native YouTube app to vehicles, enabling users to access YouTube’s video and music library from anywhere with a data connection. These features will be integrated right into Rivian’s vehicle operating system, which means they will receive regular software updates, and not be reliant on browser-based capabilities.

Similar to casting content, YouTube content will also automatically pause when the vehicle is shifted into Drive.

Tesla Equivalents

For the time being, there is no way to AirPlay or Cast video from a phone or tablet to Tesla’s front or rear screens. However, for some apps such as YouTube, you can send the video URL to the vehicle and have it open the YouTube app to that video.

To do this, open the YouTube app and find a video. Once you’d like to share it with the vehicle you can tap on share. You’ll then need to share it with the Tesla app which will then send it to your vehicle. On iPhones this requires you to scroll to the right and tap on More, which brings up the native sharing screen and has the Tesla app.

However, this is far more limited than including AirPlay or Google Cast support which will work for practically and video, even personal videos in your photo library.

Elon Musk mentioned back in 2016 that Tesla would add mirroring of phone apps to the center screen, but that has yet to materialize. More recently Musk mentioned a native X App coming to Tesla vehicles.

Tesla Theater

Tesla Theater allows users to stream videos from various platforms, including YouTube, but these are web-based applications, with no native applications available. This leaves some marked limitations on usability.

Tesla most recently announced in their 2024.14 update that the browser will be able to be expanded to full-screen mode when parked, enabling more access to streaming services on the web. Meanwhile, Google Cast and Apple Airplay continue to remain highly requested features.

Tesla FSD V12.4 - Features and Release Date

May 16, 2024

By Not a Tesla App Staff

The greatly anticipated FSD v12.4 is around the corner, with Elon Musk mentioning that it will be going to employees this weekend, with limited external testers next week.

Several significant improvements are coming with V12.4, which is being compared to the leap in performance that was previously seen between V12 and V11.

Improved Comfort and Reduced Interventions

There are quite a few improvements expected with V12.4, which Musk has said will be focused on user comfort by reducing hard accelerations and sudden braking. According to Musk, FSD v12.4 is also expected to have a 5-10x improvement in time between user interventions, which means that Tesla is rapidly approaching its goal for the Robotaxi announcement on August 8, 2024.

Steering Wheel Nag Removal

FSD V12.4 is expected to eliminate the steering wheel nag, as Musk confirmed its removal last week. The camera-based driver monitoring system will be taking over, providing a hands-free experience. These improvements will most likely benefit owners who have cabin cameras with infrared lights the most, while Tesla may continue to use steering wheel nag as a fallback mechanism.

Driverless Autopark

The second key feature that may be included in v12.4 will be Banish Autopark, previously known as Reverse Summon, allowing you to choose a parking spot, exit the vehicle and have the car park itself. Whether this feature makes it in v12.4 is yet to be seen, but Musk has mentioned that parking without a driver is coming soon.

Automatically Seek Parking Spot at Destination

Finally, your Tesla will now traverse a parking lot and automatically enter Autopark mode when arriving at a destination, according to a post from Musk.

Eligibility and Branch

Tesla recently added FSD v12.3.6 to the 2024.14 branch with updates 2024.14.5 and 2024.14.6. This makes it very likely that Tesla’s next FSD version will also be based on 2024.14, meaning that it will be available to any vehicle on 2024.14.x.

For users on update 2024.3.25, this means that they’ll receive all of the features included in updates 2024.8 and 2024.14, which should make it a massive update.

Release Date

Musk has mentioned that FSD V12.4 is going out to employee vehicles for internal testing this weekend, with external testing starting next week. The rollouts typically go slower than predicted but looks like we may see this begin shipping to customers by the end of the month.