Tesla’s new Standard Range versions of the Model S and Model X will be software locked, as we first speculated earlier this week. The Standard Range Model S and Model X have the same battery pack as the Long Range versions, with a portion of its capacity being software-locked. Performance in the Standard Range variants has also been reduced.
Software-Locking: A Familiar Strategy
Tesla has previously utilized software-locking strategies, allowing the company to streamline its manufacturing process. The new Standard Range Model S and Model X vehicles are no exception to this approach. These cars have the same battery packs as their Long Range counterparts, but 21% of the capacity has been locked.
When Electrek asked about the possibility of unlocking the battery capacity through the Tesla app for an extra charge in the future, responses from Tesla service centers were inconsistent. While one advisor categorically said no, another could not provide a definitive answer.
Historically, Tesla has been flexible with software-locked batteries, even temporarily increasing range to aid owners during natural disasters. This leaves the possibility of capacity unlocking, an option that makes sense from a business and consumer perspective.
The New Standard Range: Features and Pricing
The new Standard Range versions of the Model S and Model X offer an appealing balance of affordability and performance. The Model S Standard Range is priced at $78,490 USD, with an estimated range of 320 miles, while the Model X is priced at $88,490 USD, with a range of 269 miles.
These new variants cater to potential buyers seeking a middle ground between Tesla's more budget-friendly models and the high-end luxury options.
A Strategic Move for Tesla
Tesla's decision to introduce these Standard Range variants can be seen as a response to market demands for more cost-effective luxury electric vehicles. It bridges a gap in Tesla’s lineup, offering a more accessible entry point to the premium Model S and X without sacrificing the brand's core values.
The anticipated delivery timeline for both new variants is September to October 2023, aligning with Tesla's ongoing efforts to broaden its reach and appeal to a more extensive customer base.
Tesla's software-locking strategy for the new Standard Range Model S and Model X continues its innovative manufacturing and market positioning approach. Whether or not Tesla will offer the option to unlock additional battery capacity in the future remains an open question.
