Master of Coin Departs: A Look at Zachary Kirkhorn's Impact on Tesla

Yesterday Tesla announced that their CFO, Zachary Kirkhorn would depart

Tesla

In a surprising turn of events, Tesla's CFO, Zachary Kirkhorn, known to many as the 'Master of Coin', has announced his resignation. Like any business, small or large, people come and go. But this isn't an average person at a normal company. Kirkhorn was deep in the trenches from the early days of the little start-up electric car company, and his departure leaves us only to speculate what happened and what happens now both at Tesla and for Kirkhorn.

Tesla Today and into the Future

The short answer to what happens now is Kirkhorn will stay on until the end of the year; however, his responsibilities have been handed over to Vaibhav Taneja, Tesla's Chief Accounting Officer since 2019 after joining the company in 2017 following the purchase of SolarCity.

Kirkhorn is going out with his head held high and still a true believer in Tesla's vision, as he is sticking around for four more months to help with the transition. In his LinkedIn post, which he only publicly posts about once a year, he said:

Being a part of this company is a special experience and I’m extremely proud of the work we’ve done together since I joined over 13 years ago.

Reason for Leaving is Unknown

There are no clues about what is next for Kirkhorn or why he is leaving. So, that would lead many to believe there must've been an issue at the top, Elon Musk. While that is certainly not out of the realm of possibility, both men seemed to be playing nice on social media. Kirkhorn stated on Linkedin, "I want to thank the talented, passionate, and hard-working employees at Tesla, who have accomplished things many thought not possible. I also want to thank Elon for his leadership and optimism, which has inspired so many people."

Musk posted on X.com, "I would like to thank Zach Kirkhorn for his many contributions to Tesla over the course of 13 often difficult years. Much appreciated, and best wishes for the next stage of his career."

Kirkhorn replaced Deepak Ahuja who left Tesla in 2019. Ahuja had been in the CFO role since 2010 the same year Kirhorn joined Tesla. Kirkhorn's rise through the ranks was both meteoric and pivotal. Serving in various capacities, including Senior Manager, Director, and Senior Director, he assumed the role of CFO in March 2019.

The Succession Plan

Succession at Tesla has been a concern for years, and it should be. We saw what happened when Musk bought Twitter and split his attention - the stock sank. We can only imagine what was happening behind the scenes. Still, when Musk committed to putting his attention back to Tesla, he implemented a hiring freeze and said all major personal decisions had to go through him.

Kirkhorn would've been on everyone's bingo card as a shortlist candidate to be the next CEO at Tesla, as his impact on the company's trajectory is indisputable. During his tenure, Kirkhorn played an essential role in transforming Tesla from a company fraught with losses to a consistently profitable enterprise. His expertise has been instrumental in Tesla's first quarterly profit, achieving a market valuation of over $1 trillion and strategizing the launch of products like Model 3 and the anticipated Cybertruck.

Kirkhorn's dedication to the company was undoubtedly monumental and likely far bigger than we will ever know, but he is replaceable. Just as we saw with the departure of Andrej Karpathy, the leader of the Full Self-Driving department, the company will continue. It's been a highly sought-after company for many bright minds to work at, and that kind of talent pool will help when the big players leave. But Tesla still has to come up with an answer for the succession plan for Elon Musk.

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Tesla FSD in Europe: June Update

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The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.

However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.

Waiting on the Dutch

Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.

The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.

Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied. 

This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.

FSD Supervised testing in Rome, Italy

Pending regulatory approval pic.twitter.com/TXh3uQIfrx

— Tesla Europe & Middle East (@teslaeurope) June 12, 2025

DCAS Phase 3

While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.

According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.

This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.

What This Means

This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.

Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.

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Tesla Launches 'TeslaVision' Contest With Big Prizes — See Last Year’s Winner [VIDEO]

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Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.

Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.

Announcing the TeslaVision fan video showcase

Tesla owners & supporters have always been able to see our products & mission for what they truly are.

Your word of mouth has made Tesla what it is today.

The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH

— Tesla (@Tesla) June 10, 2025

The Contest

The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.

Prizes

The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.

For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.

The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.

The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.

Hopefully, these winners will also have the opportunity to experience the Robotaxi network while they’re in Austin, as it’s expected to be opened to the public later this month.

Project Loveday

For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:

How to Enter

If you’re ready to start filming, here are the key pieces of information you’ll need to know:

• Video must be 90 seconds or less

• Video must be uploaded to YouTube with a public URL

• Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.

• Provide links to both social media posts in your submission to Tesla’s form

• Provide your personal details in the form

• You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.

You can find the official submission form and all region-specific details on Tesla's website.

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