You can enter Tesla's Earth Day contest through the Tesla app
Tesla
Tesla has announced an exciting new contest for its loyal fan base. This might be the easiest contest ever to enter. You'd have a hard time finding a Tesla owner who doesn't have a picture of their beloved car. Now that picture can be cashed in!
In a recent tweet, the company invited Tesla owners to submit their best photos of their electric vehicles for a chance to win 3,500 credits, which can be redeemed in Tesla's Loot Box for Supercharging, software upgrades, and other goodies.
Tesla's tweet reads: Submit your best Tesla pics for a chance to win 3500 credits (can be redeemed in Loot Box for Supercharging, software upgrades & more)
History of Earth Day
This contest comes as a celebration of Earth Day, a global event held annually on April 22nd to demonstrate support for environmental protection. Earth Day was first celebrated in 1970 in the United States, and it has since grown into a worldwide movement with more than 193 countries participating. The day allows individuals and organizations to take action and promote environmental awareness in their communities.
Earth Day is Every Day for Tesla
Tesla's mission has always been closely aligned with the values of Earth Day. The company's primary goal is accelerating the world's transition to sustainable energy. Tesla has played a significant role in saving the planet by popularizing electric vehicles, which produce zero tailpipe emissions and significantly reduce the carbon footprint of transportation.
Over the years, Tesla has revolutionized the automotive industry with cutting-edge technology, such as the Autopilot feature and over-the-air software updates. The company's dedication to sustainable energy has expanded beyond EVs, as Tesla now offers solar panels, solar roofs, and energy storage solutions like the Powerwall and Powerpack.
The Earth Day photo contest is a creative way for Tesla to engage with its customers and reinforce the shared values between the company and its environmentally-conscious fan base. To participate, Tesla owners can submit their best photos of their Tesla products via the app until April 23. When you open up the Tesla app, you'll notice that the loot box has a spot light. Tapping it will take you to the Loot Box with a new section at the top letting you know about the Earth Day contest. The company asks that you upload only your highest resolution photos, do not crop or modify those pictures, and you can only enter four times. At this time, the contest appears to be limited to certain countries, as some users are reporting that it's unavailable in their region.
Winners will receive 3,500 credits that can be redeemed for a variety of perks, including free Supercharging, software upgrades, and other exclusive Tesla offerings available in the Loot Box. This contest is not only a fun way for Tesla owners to showcase their prized vehicles but also serves as a reminder of the company's ongoing commitment to making the world a cleaner, greener place.
For the first time in quite a while, Tesla has increased the price of one of its vehicle offerings. The Model S Long Range and the Model S Plaid have both received a hefty price increase. However, not all is bad - as Tesla also added a new benefit for buyers.
Price Increase
The price increase for the Model S is $5,000 - currently only in the United States. This price increase will likely impact other markets, including Canada, in the coming days.
The Model S Long Range now starts at $79,990, while the Model S Plaid now starts at $94,990. The Model S and Model X now have the same starting price. Interestingly, that’s also the same pricing point for the Cybertruck AWD and Cyberbeast Trimotor non-Foundation Series.
The vehicle configuration does not appear to have changed, so the new pricing is simply an increase rather than the addition or removal of features. Tesla previously cut the price of the Model S and Model X by 15% in 2023, so this could simply be an adjustment to ensure that the vehicle pricing stays in line with inflation and other factors.
Free Lifetime Supercharging
For those on the fence about ordering a Model S, Tesla has brought back Free Lifetime Supercharging when you order a new Model S on or after December 13, 2024. As always, Free Lifetime Supercharging is restricted to the buyer’s Tesla account and to that specific vehicle. It cannot be transferred to another vehicle or another owner after ownership transfer. It’s worth noting, that it also doesn’t exclude the owner from receiving Supercharger idle fees or congestion fees. There is currently no end date for this promotion.
There are currently no changes to the Model X, neither a price increase nor the addition of Lifetime Superchargering. However, when Tesla makes changes to one of their premium vehicles, it usually affects the other one as well. So be on the lookout for potential changes to the Model X offering in the coming days.
We’ve seen Tesla value Lifetime Supercharging at $5,000, so this falls in line with the price increase we’re seeing. It’s possible that Tesla will begin to bring back Lifetime Supercharging as a perk for buying into their more premium Model S and Model X cars, or this could be another temporary promotion to get buyers who are on the fence to go ahead and make their purchase while this promotion lasts.
Tesla recently showed off a demo of Optimus, its humanoid robot, walking around in moderately challenging terrain—not on a flat surface but on dirt and slopes. These things can be difficult for a humanoid robot, especially during the training cycle.
Most interestingly, Milan Kovac, VP of Engineering for Optimus, clarified what it takes to get Optimus to this stage. Let’s break down what he said.
Optimus is Blind
Optimus is getting seriously good at walking now - it can keep its balance over uneven ground - even while walking blind. Tesla is currently using just the sensors, all powered by a neural net running on the embedded computer.
Essentially, Tesla is building Optimus from the ground up, relying on as much additional data as possible while it trains vision. This is similar to how they train FSD on vehicles, using LiDAR rigs to validate the vision system’s accuracy. While Optimus doesn’t have LiDAR, it relies on all those other sensors on board, many of which will likely become simplified as vision takes over as the primary sensor.
Today, Optimus is walking blind, but it’s able to react almost instantly to changes in the terrain underneath it, even if it falls or slips.
What’s Next?
Next up, Tesla AI will be adding vision to Optimus - helping complete the neural net. Remember, Optimus runs on the same overall AI stack as FSD - in fact, Optimus uses an FSD computer and an offshoot of the FSD stack for vision-based tasks.
Milan mentions they’re planning on adding vision to help the robot plan ahead and improve its walking gait. While the zombie shuffle is iconic and a little bit amusing, getting humanoid robots to walk like humans is actually difficult.
There’s plenty more, too - including better responsiveness to velocity and direction commands and learning to fall and stand back up. Falling while protecting yourself to minimize damage is something natural to humans - but not exactly natural to something like a robot. Training it to do so is essential in keeping the robot, the environment around it, and the people it is interacting with safe.
We’re excited to see what’s coming with Optimus next because it is already getting started in some fashion in Tesla’s factories.
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