Tesla has cut the price tag on its luxury models — again. The Model S is now $89,990, down from $94,990. The Model X is $99,990, down a whopping $10,000. The Plaid version of both luxury vehicles is $109,990. The company has been slashing prices in 2023. As a result, the Model S Plaid is now $26,000 cheaper, and the Model X Plaid is $29,000 cheaper than at the start of January.
The Model 3 and Model Y prices were not changed; however, those vehicles have already had their prices reduced in 2023.
New Hardware is Coming
The latest price adjustment comes on the heels of Investor Day, where CEO Elon Musk said that demand for Tesla is infinite. Usually, if a product is in such demand, the company would not lower prices but rather increase them. But, there is a big change on the horizon for Tesla — Hardware 4.
HW4 has already appeared in a few Model S and Model X vehicle on the company’s parking lot in Fremont. The system is supposed to be significantly improved from HW3, including better cameras. These luxury vehicles don’t sell in the same volume as the Model 3 and Model Y, so it would make sense that Tesla is trying to lure buyers to clear out all the HW3 vehicles before launching HW4.
Lack of Demand?
Some skeptics will say this price cut is due to a lack of demand. We are entering the last month of the first quarter, and all companies are looking to pad their sales stats. However, as previously stated, these two models do not have the same sales volume as the less expensive models offer. Plus, at Investor Day, company executives spent much time explaining how Tesla reduces costs and finds more efficiency. Perhaps that is equally more affordable luxury models.
In January, Tao Lin, a Tesla Vice President in China, explained how price adjustments work. “The price adjustment reflects our better planning for the supply chain in a sense, and what level the vehicle cost will be, and then we make such adjustments according to this estimate." Lin explained, "The price adjustment of a product is actually a forecast of the company's cost changes in the next period of time. The biggest difference between 2023 and last year is that the epidemic has basically passed. We believe that the supply chain has returned to normal to a large extent, and there will be no such unpredictable shortages of materials as in previous years, which brought cost uncertainty."
Only time will tell if these price cuts will increase demand for Tesla's luxury vehicles, but for now, they offer an attractive option for those in the market for a high-end electric car.
Don't miss out!
Subscribe to our newsletter to be the first to know about Tesla's upcoming features and new software updates.
Tesla is implementing a new hazard light pattern that improves drivers' attention
Emergency Safety Solutions
Tesla is rolling out a significant safety enhancement through a software update. Teslas, already the safest vehicles on the planet, got a little safer thanks to a small company based in Texas. While this article will highlight the advancement in safety, it will also applaud the work of Emergency Safety Solutions, which dared to challenge the old way of doing things.
Overnight Evolution: The Game Changer
Tesla North America didn't mince words when they announced: "If an airbag is deployed, hazard lights will automatically activate & flash faster to improve visibility." Elon Musk added, "New Tesla safety feature uploaded via over-the-air software update. Your car just got better while you slept."
It got much better thanks to a partnership with Emergency Safety Solutions (ESS), which we spotlighted a year ago. The small company, now just five years old, used a Tesla Model 3 to display its advancements in the hazard lights system, which had remained unchanged for more than 70 years. After numerous studies, the company changed everything about the hazard lights and approached Tesla with its findings.
Chilling Frequency: Every seven minutes, a disabled vehicle is involved in a crash on American roads. The result? An alarming 15,000 injuries or fatalities annually.
Ancient Flaws: The primary culprit behind these startling figures is a hazard light system that hasn't been updated in over seven decades.
The Solution: A frequency shift by adjusting flash frequencies from the sluggish 1.5Hz system to between 4Hz and 6Hz immensely heightens driver alertness. Hertz is a unit of frequency, which equals the number of cycles per second. In this case, the frequency of flashing lights is increased from 1.5 flashes per second, up to 4 - 6 flashes per second.
Real-World Outcomes: When 5Hz flash frequency was tested, drivers reacted a crucial 12 seconds faster. Moreover, they recognized an issue of more than three football fields sooner than the 70-year version. The number of drivers shifting to the safer side of a disabled vehicle also shot up dramatically — from 30% to an impressive 87%.
Emergency Safety Solutions also posted on X: "Great step toward making our roads safer for people in disabled and vulnerable vehicles! We appreciate our partnership with Tesla and applaud this major milestone in our mission to protect drivers when they need it most."
Tesla states in their post on X that this update is rolling out now in the U.S. to Model 3/Y vehicles and newer Model S and Xs.
It's more likely that H.E.L.P. is implemented in update 2023.38, but we have yet to receive release notes for vehicles in the U.S., so we'll have to wait and see if this enhancement made it in.
More H.E.L.P. to Come
Keep an eye out for even more safety advancements courtesy of this partnership with ESS and Tesla. The company created the Hazard Enhanced Location Protocol or HELP. Beyond the lightning-fast flashes, HELP seamlessly integrates with in-car and phone navigation systems, giving drivers a heads-up about potential hazards before they become visible. It's like giving your Tesla a sixth sense.
Unfortunately, that will take longer as it would require more automakers to get on board with this new system. However, as we've realized, automakers are following Tesla's leadership on several fronts, and they may also increase road safety and implement the advanced system.
If an airbag is deployed, hazard lights will automatically activate & flash faster to improve visibility
It's not a good day to be named Max and work at Tesla or on the security team assigned to the Cybertruck. You can't help but wonder how a daring individual found himself in the driver's seat of this highly anticipated vehicle. This perpetrator spoke in Russian and joked that a bag in the truck belonged to Elon Musk before zooming in to a name tag reading "Max."
While we certainly don't condone breaking the law, we were provided with a risky reveal of the Cybertruck's interior courtesy of a mysterious and perhaps too-bold-for-his-own-good infiltrator.
The video is less than a minute long but provides new information, notably on the updated user interface (UI). For weeks we've had Cybertruck sightings, but this is our best look at the Cybertruck's display.
Updated Icons and Font
The UI appears designed specifically for the Cybertruck; icons possess subtle sharp edges, mirroring Cybertruck's angular aesthetics. This design philosophy also extends to the unique font choice, giving the UI a rugged, distinct look.
A further advancement is the seamless transition between vehicle visualization and maps. The once-clear partition is a fading background, allowing for a more unified appearance. This unity is further emphasized with the vehicle now being depicted atop a 3D polygon terrain, which has been discovered before in firmware updates.
Icon Placement Changes
One of the first distinctions users would notice is the transition from horizontal app icons. This design has been the hallmark of previous Tesla models, to a vertical arrangement along the lefthand side of the screen.
The vehicle control icon is at the bottom, followed by climate controls and other apps. The gear indicator has evolved, too, switching from its usual horizontal layout to a vertical orientation in the screen's top left portion.
A closer look at the Cybertruck's UI
The status icons, such as time, temperature, Tesla profile used to grace the top of the display, but they have now been realigned to the left side and can now be found directly above the vehicle visualization.
Cameras, Front Camera Confirmed
Another intriguing update revolves around the Camera app. Where previously users had to decipher camera views, they are now labeled for convenience, as showcased in the video with marked "Left" and "Front" camera views. Yes, there is a front camera view, finally answering the question of Tesla introducing the front bumper camera. We previously had a look at how we expect Tesla's updated Camera app to work with the front bumper camera.
One of the standout features in the video is the battery display. Gone are the traditional battery icons. Instead, we are introduced to slanted lines, each symbolizing 10% of the battery charge. This visual representation is intuitive and integrates with the Cybertruck's angular design.
Music Mini Player?
Beneath the vehicle visualization is what appears to be a minuscule music control feature, though its precise functionality remains uncertain from the short video clip.
Inside the Cybertruck: More than Just a Fresh UI
Ambient Lighting: Drawing inspiration from the latest Model 3 Refresh and the Chinese Model Y, the Cybertruck incorporates a colorful ambient lighting strip. Strategically placed, this lighting adds a modern aura to the vehicle's groundbreaking design.
Interior Layout and Accessories: The video takes us on a mini-tour of the truck's interior, revealing several intriguing features:
Hexagonal Design Elements: Keeping in line with Cybertruck's geometric aesthetic, the backup camera icon flaunts a hexagonal design, intriguingly contrasting the octagonal design found on the cupholders.
Center Console: A spacious tray area reminiscent of the old Model S finds a home between the front seats. Decked with some wires and a yet-to-be-identified document, the console boasts "cyber cupholders" with an octagonal design. Furthermore, it's equipped with dual phone charging spots right in front of the cupholders.
Sun Visor: The video briefly showcases the two-stage sun visor, which resembles the one found in the Model X. The video provides a glimpse of the massive glass roof, promising a panoramic view that will undoubtedly make the interior feel even more expansive.
Rear Window View: A feature with many talking is the clear view through the back window. Although the video offers only a short glimpse, obstructed by tires placed in the truck's bed, it's evident that when the cover is open, drivers and passengers will benefit from an expansive, unobstructed view.
As one viewer pointed out, this video will probably be used for evidence one day. Whoever was in the Cybertruck owes Max an apology, and poor Max needs to remember to lock the door.
Video reveals the Cybertruck’s UI
- apps are along the left side - status bar icons like time and temp are above the vehicle visualization - smaller nav search icon - gradient between the visualizations and map
TeslaFi is a service that logs your drives and charging sessions so that you can later refer back to them. We highly recommend checking them out if you use your car for business trips and would like to keep track of reimbursements, if you like to see how much you spend on charging or if you just love statistics. View their about us page and see everything they have to offer!
The EV Universe newsletter reports distill more than 100 EV news sources into a 10-minute read every week. We cover both Tesla and the rest of the EV industry. Join over 3,000 EV geeks like us and subscribe to the free weekly newsletter here.
Tesla Android Project enables you to run Android apps in your Tesla. The platform is Open Source and you can deploy it on your own Raspberry Pi 4. Consider supporting the initiative by donating or purchasing the Compute Module 4 Bundle that delivers the best experience. Get $20 off by using the code: NotATeslaApp