Tesla Opens Superchargers in the U.S. to Other EVs: Price and Membership

By Nuno Cristovao
Tesla officially opens up select Superchargers in the U.S. to all EVs
Tesla officially opens up select Superchargers in the U.S. to all EVs
Not a Tesla App

Tesla has officially opened up select Superchargers in the U.S. to all compatible electric vehicles. This comes on the heels of news that Tesla has been retrofitting various Superchargers with its Magic Dock solution that allows Tesla to easily support the standard CCS connector in addition to Tesla's own NACS connector.

Europe

Tesla has previously opened up Superchargers in several countries around the world, although that was significantly easier for Tesla since Tesla uses the standard CCS connector in most countries outside the U.S. and Canada. In the U.S. Tesla needed to retrofit Superchargers with provide a solution that would support multiple connectors.

Magic Dock

Tesla needed to develop a solution to be able to continue to support their own NACS connector in addition to the CCS connector. The Magic Dock does that in an elegant and simple way. The Magic Dock houses a CCS adapter inside that locks onto the Tesla plug only when needed. Tesla owners will be able to continue charging at these stations without any changes.

Cost for Non-Teslas

Non-Tesla vehicles charging at Superchargers will pay a slight premium over their Tesla counterparts. An early look at Superchargers that Tesla has opened up reveals that Tesla is charging about $0.10 more per kWh to charge other EVs. This is about a 25% premium over Tesla's standard rate, although Supercharger prices vary by station and time of day.

Membership

Tesla is also offering a monthly membership option for non-Tesla owners who wish to reduce their price per kilowatt hour. For $12.99/month, non-Tesla owners can subscribe to lower their charging rate to be the same as Tesla vehicles.

There are currently no other benefits to the membership and non-Tesla owners are limited to the same Superchargers whether they have a membership or not.

The membership is only open to non-Teslas and will not lower the charging rates for Tesla owners, although that could be an interesting option if Tesla decides to consider it.

Idle fees

Tesla charges idle fees for vehicles that stay in a Supercharging spot after their vehicle has finished charging. The idle fees vary depending on how full the station is and they're waived if the station is at less than 50% capacity.

Tesla is charging the same idle fees for Teslas and non-Tesla vehicles.

Compatible EVs

If your EV uses CCS, or you have an adapter for your vehicle that can connect to a CCS1 connector then you'll likely be able to use Tesla's Superchargers. The only other physical requirement is that your vehicle's charge port has to reach Tesla's Supercharger cable without blocking access to others.

Congestion

While Tesla owners are right to be concerned about issues such as Supercharger congestion and dock blocking, Tesla is doing everything it can to minimize these issues.

Tesla has no plans to open up all of its Superchargers. Tesla told the U.S. government that it was going to open up 7,500 Supercharger stations to all compatible electric vehicles. This number includes current and future Superchargers.

The most popular Tesla Superchargers will likely remain exclusive to Tesla vehicles as Tesla doesn't want to make congestion worse at its most used locations.

However, non-Tesla vehicles will bring additional traffic to smaller Superchargers that are solemnly used, resulting in additional profit for Tesla, which will allow them to further expand their Supercharger network.

In fact, without Tesla opening up Superchargers to other EVs, some Supercharger locations may not be possible. When Tesla decides to open a new charging location one of the things they're looking for is the number of vehicles that will take advantage of the Supercharger and how long it will take Tesla to recoup the cost of opening the location.

Dock Blocking

Dock blocking is going to be a new term that we're unfortunately going to hear and experience more often. The term refers to vehicles in Supercharger locations taking up more than one spot and blocking access to other vehicles.  Tesla's Superchargers feature very short cables to reduce damage and risk. This works well for Teslas since their charging ports are all located in the same location.

However, not all EVs have a charge port that can easily reach the end of a Supercharger cable. Depending on the vehicle, this could lead to a vehicle taking up two spots, or going over the line to be able to reach the Supercharger's cable.

Stations Opened

Tesla appears to have opened up about eight stations across the U.S. yesterday. These stations are in various parts of New York and California but expect Tesla to open more stations soon.

In typical Tesla fashion, Tesla rolls out changes slowly as it gathers feedback. If Superchargers are working as expected Tesla will slowly open up more Superchargers as it retrofits old locations with its Magic Dock.

Although many Tesla owners may be worried about a worse experience at Superchargers, this is a big win for not only Tesla but for sustainable transportation. Tesla provides some of the faster and most reliable charging stations in the world and this change will help convince more vehicle buyers into choosing an EV.

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Breaking Tradition: Tesla Hits the Social Media Advertising Road

By Kevin Armstrong
Model Y Advertising
Model Y Advertising
Tesla

Tesla has prepared us for a slower sales year, but just how slow may be showing up on social media. No, I’m not talking about X, which is where 99% of Tesla news comes from, but social platforms owned by a guy that Elon Musk once wanted to fight.

Tesla advertising has been shown on Mark Zuckerberg's Facebook and Instagram accounts. While Musk has talked about utilizing more conventional advertising for more than a year, Tesla has only sporadically shown up on a few digital avenues; now, it appears to be a full campaign.

The Return to Meta and Zuck

The year 2018 marked a significant moment in Tesla's history when Elon Musk, in a move reflective of his disdain for Facebook amid the Cambridge Analytica scandal, deleted Tesla and SpaceX's Facebook pages, both of which boasted millions of followers. Fast forward six years, Tesla has reinstated its presence on Facebook and launched advertising campaigns across Meta-owned platforms.

Musk is now paying Tesla money to a guy he challenged to a cage match and once joked/threatened to drive by his house and fight him. There are two takeaways here: Meta is a dominant force in online advertising, and Musk is willing to do whatever it takes to advance Tesla’s mission to a sustainable future.

Embracing Traditional Advertising Amidst EV Market Changes

Tesla's advertisements, including ads on Cars.com, which highlight the Model Y, demonstrate the company's adeptness in utilizing Meta's sophisticated targeting capabilities to reach potential customers. Tesla's avoidance of traditional advertising was once heralded as a visionary move, saving the company billions and contributing to its mystique.

However, the electric vehicle landscape has evolved, with early adopters now equipped with their chosen EVs, making it imperative for Tesla and its competitors to reach a broader audience. Tesla's advertising initiatives on Facebook, Instagram, and YouTube reflect this strategic adjustment, aiming to capture the attention of potential buyers beyond its core fanbase.

Despite Elon Musk's historically critical view of advertising and his complex relationship with the social media advertising sphere, Tesla's foray into paid advertisements represents a significant evolution in the company's marketing strategy. This shift acknowledges the necessity of diversified marketing approaches in sustaining growth and expanding market reach in the contemporary automotive landscape.

Tesla Advances with 5G: A Future of Enhanced Connectivity for Cars and Robotics

By Kevin Armstrong
Tesla building 5G private network
Tesla building 5G private network

Tesla appears to be planning an ambitious project to build a private 5G network. This initiative would revolutionize connectivity for its vehicles and the robot, Optimus, as well as any other plans the company is likely to develop in the future.

Innovative Job Posting Reveals Big Plans

Although now removed, a recently spotted job posting for a Cellular Systems Integration Engineer on Tesla's career page shed light on the company's intentions. The role demands expertise to elevate Tesla's vehicle and Optimus robot connectivity, promising to push the boundaries of low latency and high data rates.

Tesla's journey from 3G to the anticipated 5G upgrade will bring about ultra-reliable communication and high-speed data transfer, crucial for over-the-air software updates, autonomous driving features, and real-time data analytics. These communications could be product to product, such as vehicles communicating with each other or with other products such as Optimus. However, the job posting also talks about products being able to communicate with Tesla’s internal 5G network. It’s not clear whether the private network would be internal such as at a Gigafactory, or a broader network out in the world.

Tesla is pursuing an internal 5G network for product communication
Tesla is pursuing an internal 5G network for product communication

The Strategic Role of Private 5G Networks

Deploying its private 5G network, Tesla aims to create a seamlessly connected environment in its manufacturing facilities, research labs, and outdoor spaces. This infrastructure is not just about enhancing vehicle connectivity; it's also pivotal for the operational efficiency of the Optimus robot in various scenarios, including warehouse operations.

Tesla's foray into private 5G networking places it in an advantageous position in the automotive and tech industries. This strategic move aligns with the global trend towards adopting private 5G networks, which promise to revolutionize industries with their reliability and speed. Tesla's efforts to develop a private 5G protocol stack that integrates with any cellular infrastructure globally will set new industry standards.

With 5G, Tesla vehicles and Optimus robots will benefit from significantly reduced latency, offering under 5 milliseconds compared to the 60-98 milliseconds of 4G networks. This technological advancement is expected to enhance the functionality and responsiveness of Tesla's products, paving the way for advanced autonomous driving capabilities and efficient robot operations.

Tesla's interest in developing a private 5G network is a logical step. By building an infrastructure that supports the fastest connectivity standards, Tesla is preparing for its vehicles and laying the groundwork for sophisticated robotics applications. This endeavor reflects Tesla's ongoing commitment to innovation and its role in shaping the future of transportation and automation.

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