Tesla appears to be preparing for tours at Giga Berlin
Tesla's Giga Berlin factory is ready to be shown off to the world, marking a defining moment for the company in Europe. The factory, which recently welcomed a visit from Maye Musk, mother of Tesla's CEO, Elon Musk, is making significant progress. To share its progress and innovation with the public, Tesla seeks a Content and Programs Associate to create and lead engaging and informative factory tour experiences at Gigafactory Berlin.
VIP Tours Like Maye Musk?
The job posting for the Content and Programs Associate comes after a recent visit by Maye Musk, who shared her experience on social media, including photos of her evening out in Berlin in a beautiful Midnight Cherry Red Tesla Model Y.
The role will primarily focus on factory tours, interacting with various stakeholders within and outside the company, and assisting the work of the Content and Programs Team on-site in Berlin. The successful candidate will manage tour requests and bookings, present compelling content to a broad audience, plan and execute events, and interact with public and internal stakeholders.
Possible Return to Tours in US
Tesla used to offer factory tours at their Fremont factory in California but suspended the tradition in 2020 due to the COVID-19 outbreak. However, with the recent developments at Giga Berlin and the new job posting, the company may be gearing up to restart factory tours, possibly for both Tesla owners and the general public. The tours used to be available at no cost to any Tesla owners. The company provided hour-long tours from Monday to Friday. Owners had the chance to view the factory from an electric cart.
Fun fact, in the book Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, Musk told author Ashlee Vance he was considering installing a rollercoaster-type ride inside the factory to make it easier to get around.
The new role comes at an exciting time for Tesla's European operations. Unfortunately, we can only view the operation from the sky with views from YouTubers. However, Tesla's Giga Berlin is ramping up quickly, and the Content and Programs Associate will be able to share the company with the public.
With the success of the factory tours in California, it's exciting to see the company gear up to provide a similar experience for the public in Europe and help write the next chapter of Tesla's success story.
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For the first time in quite a while, Tesla has increased the price of one of its vehicle offerings. The Model S Long Range and the Model S Plaid have both received a hefty price increase. However, not all is bad - as Tesla also added a new benefit for buyers.
Price Increase
The price increase for the Model S is $5,000 - currently only in the United States. This price increase will likely impact other markets, including Canada, in the coming days.
The Model S Long Range now starts at $79,990, while the Model S Plaid now starts at $94,990. The Model S and Model X now have the same starting price. Interestingly, that’s also the same pricing point for the Cybertruck AWD and Cyberbeast Trimotor non-Foundation Series.
The vehicle configuration does not appear to have changed, so the new pricing is simply an increase rather than the addition or removal of features. Tesla previously cut the price of the Model S and Model X by 15% in 2023, so this could simply be an adjustment to ensure that the vehicle pricing stays in line with inflation and other factors.
Free Lifetime Supercharging
For those on the fence about ordering a Model S, Tesla has brought back Free Lifetime Supercharging when you order a new Model S on or after December 13, 2024. As always, Free Lifetime Supercharging is restricted to the buyer’s Tesla account and to that specific vehicle. It cannot be transferred to another vehicle or another owner after ownership transfer. It’s worth noting, that it also doesn’t exclude the owner from receiving Supercharger idle fees or congestion fees. There is currently no end date for this promotion.
There are currently no changes to the Model X, neither a price increase nor the addition of Lifetime Superchargering. However, when Tesla makes changes to one of their premium vehicles, it usually affects the other one as well. So be on the lookout for potential changes to the Model X offering in the coming days.
We’ve seen Tesla value Lifetime Supercharging at $5,000, so this falls in line with the price increase we’re seeing. It’s possible that Tesla will begin to bring back Lifetime Supercharging as a perk for buying into their more premium Model S and Model X cars, or this could be another temporary promotion to get buyers who are on the fence to go ahead and make their purchase while this promotion lasts.
Tesla recently showed off a demo of Optimus, its humanoid robot, walking around in moderately challenging terrain—not on a flat surface but on dirt and slopes. These things can be difficult for a humanoid robot, especially during the training cycle.
Most interestingly, Milan Kovac, VP of Engineering for Optimus, clarified what it takes to get Optimus to this stage. Let’s break down what he said.
Optimus is Blind
Optimus is getting seriously good at walking now - it can keep its balance over uneven ground - even while walking blind. Tesla is currently using just the sensors, all powered by a neural net running on the embedded computer.
Essentially, Tesla is building Optimus from the ground up, relying on as much additional data as possible while it trains vision. This is similar to how they train FSD on vehicles, using LiDAR rigs to validate the vision system’s accuracy. While Optimus doesn’t have LiDAR, it relies on all those other sensors on board, many of which will likely become simplified as vision takes over as the primary sensor.
Today, Optimus is walking blind, but it’s able to react almost instantly to changes in the terrain underneath it, even if it falls or slips.
What’s Next?
Next up, Tesla AI will be adding vision to Optimus - helping complete the neural net. Remember, Optimus runs on the same overall AI stack as FSD - in fact, Optimus uses an FSD computer and an offshoot of the FSD stack for vision-based tasks.
Milan mentions they’re planning on adding vision to help the robot plan ahead and improve its walking gait. While the zombie shuffle is iconic and a little bit amusing, getting humanoid robots to walk like humans is actually difficult.
There’s plenty more, too - including better responsiveness to velocity and direction commands and learning to fall and stand back up. Falling while protecting yourself to minimize damage is something natural to humans - but not exactly natural to something like a robot. Training it to do so is essential in keeping the robot, the environment around it, and the people it is interacting with safe.
We’re excited to see what’s coming with Optimus next because it is already getting started in some fashion in Tesla’s factories.
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