Tesla appears to be preparing for tours at Giga Berlin
Tesla's Giga Berlin factory is ready to be shown off to the world, marking a defining moment for the company in Europe. The factory, which recently welcomed a visit from Maye Musk, mother of Tesla's CEO, Elon Musk, is making significant progress. To share its progress and innovation with the public, Tesla seeks a Content and Programs Associate to create and lead engaging and informative factory tour experiences at Gigafactory Berlin.
VIP Tours Like Maye Musk?
The job posting for the Content and Programs Associate comes after a recent visit by Maye Musk, who shared her experience on social media, including photos of her evening out in Berlin in a beautiful Midnight Cherry Red Tesla Model Y.
The role will primarily focus on factory tours, interacting with various stakeholders within and outside the company, and assisting the work of the Content and Programs Team on-site in Berlin. The successful candidate will manage tour requests and bookings, present compelling content to a broad audience, plan and execute events, and interact with public and internal stakeholders.
Possible Return to Tours in US
Tesla used to offer factory tours at their Fremont factory in California but suspended the tradition in 2020 due to the COVID-19 outbreak. However, with the recent developments at Giga Berlin and the new job posting, the company may be gearing up to restart factory tours, possibly for both Tesla owners and the general public. The tours used to be available at no cost to any Tesla owners. The company provided hour-long tours from Monday to Friday. Owners had the chance to view the factory from an electric cart.
Fun fact, in the book Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, Musk told author Ashlee Vance he was considering installing a rollercoaster-type ride inside the factory to make it easier to get around.
The new role comes at an exciting time for Tesla's European operations. Unfortunately, we can only view the operation from the sky with views from YouTubers. However, Tesla's Giga Berlin is ramping up quickly, and the Content and Programs Associate will be able to share the company with the public.
With the success of the factory tours in California, it's exciting to see the company gear up to provide a similar experience for the public in Europe and help write the next chapter of Tesla's success story.
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It has been a long wait for FSD for European customers, many of whom paid for the feature years ago on now legacy hardware. While the FSD transfer program has come and gone multiple times, there’s something to be said about having it available in North America, where it can be used, and in Europe or other countries, where it still just remains the same as Enhanced Autopilot (differences between Autopilot, EAP, and FSD).
FSD Transfer is a nice goodwill gesture from Tesla that in theory doesn’t cost them anything. Instead, it keeps customers, especially those who have been waiting for years, loyal and happy. It also incentivizes them to upgrade to a newer Tesla with HW4, where FSD will hopefully be achieved.
In a reply to a post on X, Elon agreed with the suggestion that offering FSD transfers in Europe would be a fair solution for those who have already purchased FSD but can’t use its capabilities.
FSD Transfer directly addresses a growing concern for many long-term European Tesla owners. Thousands of customers purchased the full package, often many years ago, with the expectation that FSD would eventually be capable and approved for use. However, the reality is that FSD, even as an advanced driver assistance system (ADAS), continues to be pushed back in Europe.
Without the transfer program, it's a difficult choice: either throw away your original investment in FSD and pay for the package a second time (FSD price history), or subscribe to it in the future.
Offering FSD transfers is a good way for Tesla to meet them halfway. It's a difficult situation, and one that’s being hindered by processes beyond the control of both the customer and Tesla. However, a transfer helps both parties. Tesla sells another vehicle, and the customer gets to keep FSD.
When Will it Be Available?
Based on how FSD transfers have worked in the past following Elon’s announcements, this feature is likely to become available for a limited time period in the coming days or weeks. If it happens, we should expect an announcement from Tesla Europe on X and emails being sent out to Tesla customers.
Once the program is in place, all you need to do is complete your vehicle purchase and then inform your Tesla sales advisor that you’d like to transfer FSD. You don’t even have to sell or trade in your old Tesla; FSD will simply be removed from it as a feature.
Hopefully, Tesla enables FSD Transfers for everyone, regardless of region. It should be an ongoing offer until at least FSD is approved in the given country or region.
The introductory price for Tesla’s Robotaxi Network has finally been updated. In a post on X, Elon Musk confirmed that the new fare would be rolling out to complement the new Robotaxi geofence expansion.
This change marks the first adjustment to Tesla’s fares since the initial $4.20 launch price 23 days ago. While the price increase may seem significant in terms of percentages, when compared to other options in the ride-hailing area, it is still drastically cheaper.
But the price is now a princely $6.90, as foretold in the prophecy 😂
Robotaxi currently operates on a simple, flat-rate model. The new $6.90 fare gets you a ride to anywhere within the recently expanded geofence.
So far, this is the opposite approach compared to other services, such as Waymo or traditional ride-sharing options like Uber and Lyft. All these services use dynamic pricing based on distance, time of day, and demand. A comparable trip on any one of these services could cost anywhere from $30 to $65, and potentially even higher during peak hours.
That doesn’t even include the tip fees for human drivers either - another win for Robotaxi (can you tip a Robotaxi?).
Even with the adjustment, the flat $6.90 fare remains less than half the price of a typical competing ride, making Robotaxi the most affordable point-to-point transportation option in Austin, aside from mass transit, for now.
A “Maturing” Service
The price change, moving from one meme-worthy number to another, is a sign that Robotaxi is finally graduating from its initial pilot phase. Following the first major expansion of the service area, this adjustment is a logical next step towards finding a more sustainable flat price.
While the new fare is a 65% increase over the old fare, the key takeaway is that it is still far cheaper than other options, and still just as meme-worthy. Tesla is aiming to have its early access riders complete as many rides as possible during these early months, and this pricing is still very reflective of that.
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