Tesla's Aggressive Price Drop in China Makes Sense

Tesla is reducing its prices in several regions

Tesla (edited by Not a Tesla App)

Tesla stock price is down, deliveries missed expectations last quarter, and significant price drop — in China. Those are the major concerns swirling around the electric car manufacturer as investors took to Twitter to complain about the slash in prices overseas. However, there is a significant difference between the EV market in China compared to most other regions worldwide, especially North America.

Tesla dominates the market almost everywhere, except China. Unlike the dinosaurs in the North American automotive sector, Chinese car manufacturers have been developing and producing electric vehicles for a long time. While Tesla has had countries like the United States and Canada all to themselves for buyers wanting an electric vehicle, it’s not so easy in China. Telsa has to convince consumers to try something other than the BYD Song Plus or the Wuling Hongguang Mini EV.

Tesla has Competition in China

BYD started up in China in 2003, and by 2008 it was building the best-selling hybrid cars in the country. In 2009, several years after the carmaker achieved the top sales in the country. BYD was then converted to a fully electric vehicle, making it much easier for buyers to adapt to EVs while sticking with the brand they already trusted.

Then there is the horrendously ugly and ridiculously cheap Wuling Hongguang Mini EV. At a starting point of $4,500, anyone can hope no one sees them in this EV. The automaker hit the China market hard starting in 2020 and has not surpassed 500,000 deliveries.

Tesla’s main competitors have two particularly important advantages, BYD has brand loyalty, and Wuling Hongguang Mini EV is cheap. Therefore, it only makes sense that Tesla is aggressive. The Model 3 is now the cheapest it has ever been in China, and the Model Y has become much more affordable.

Tesla Cuts Prices

The company already dropped prices a few months ago, and now it's dropping them again. A RWD Model 3 is now $33,500 USD, when it was nearly $39,000; the same car in the United States goes for about $47,000. The RWD Model Y (not available in North America) is now $37,800 USD, down from about $42,000.

Following the announcement in China, Tesla has followed with reducing the prices in several other regions as well. The prices of the Model 3 and Model Y have been reduced in Australia, with price reductions in the 2-4% range, depending on the model.

In addition to China and Australia, Japan is also seeing the price of the Model Y reduced by up to 10%.

While these prices may be tough to swallow for someone in North America, consider that Tesla constantly changes prices to match what the market will pay. This practice has removed the slimy car salesman tactics that plagued the industry for decades. So, while it may seem unfair, Tesla owners must understand that the company doing well in all markets worldwide is vital to its survival as more competition emerges.

It's also possible that we'll see some price reductions in the U.S. as well. With the EV tax credit going into effect this January, Tesla aims to allow as many models to qualify as possible.

How Tesla's FSD Beta Has Expanded Over Time

Tesla reveals how many miles have been driven on FSD Beta as of January 2023

Tesla

Tesla's Full Self Driving (FSD) technology took a giant leap forward in distributing FSD Beta to 400,000 customers in North America. It is a significant milestone for the development of autonomous driving and highlights Tesla's commitment to bringing this cutting-edge technology to the masses. A new version, v11.3 could roll out any day.

Number of Testers Over Time

Tesla made FSD Beta public a little more than two years ago, around October 2020. It was initially only made available to less than a handful of testers, but that pool grew to about 1,000 users later that year.

Since then Tesla has gradually increased the number of testers. The ramp from the initial 1,000 testers took some time, but by October 2021 Tesla had opened it up further through its Safety Score program. By January 2022, it was available to about 60,000 owners.

In March of 2022, Tesla expanded FSD Beta to Canada, gradually adding additional testers, and eventually increasing the number of testers across the U.S. and Canada to 160,000 in September.

Tesla announced this December that the number of testers had grown to 285,000 and recently said this January that it's now accessible to 400,000 Tesla owners.

FSD Beta Expansion and Milestones

Faster Feedback

The deployment of FSD Beta to such a large number of customers will provide an unprecedented level of testing and feedback, allowing Tesla to refine the technology and bring it to an even higher level of reliability and safety. Furthermore, with over 90 million miles driven on FSD outside of highways, the published data shows a clear improvement in safety statistics, demonstrating the potential for autonomous driving to revolutionize the way we travel.

This increased testing level will help improve the technology even further, as the system can learn from a broader range of driving scenarios and road conditions.

FSD Will Make the Roads Safer

The safety benefits of Full Self Driving technology will be a major selling point for Tesla and one of the primary reasons for its rapid growth. Using cameras and other advanced technologies, FSD can monitor the road and make real-time adjustments to ensure the vehicle operates safely and efficiently. As a result, this technology reduces the likelihood of accidents and provides passengers with a safer, more comfortable driving experience.

Overall, making FSD Beta available to 400,000 customers represents a major step forward for Tesla and the entire autonomous driving industry. It's now available to all customers who have purchased or subscribed to FSD in the U.S. and Canada. The next big expansion is expected to be in Europe sometime this year.

With its focus on safety and reliability, Tesla is leading the way toward a future where driving is fully autonomous, and accidents are a thing of the past. As technology continues to evolve, we can expect to see even more impressive advances in the coming years, bringing us closer to a world where autonomous vehicles are a common sight on our roads.

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Tesla Accessory, Ctrl-Bar Adds Physical Buttons to the Model Y and Model 3

The Ctrl-Bar adds physical buttons to the Model 3/Y

Ctrl-Bar

Tesla's minimalistic interior design is both loved and hated. Much loathing is due to the lack of physical buttons drivers are so used to having at their fingertips to control heat, music and everything else in the cabin. The sleek look is attractive, but for some it can fall short in easy accessibility while driving.

That's where a new product comes into play: Ctrl-Bar. Created by Øyvind Husby of Oslo, Norway, Ctrl-Bar has nearly 300 backers on the crowdfunding website Indiegogo and has beat its target funding goal by more than 280 percent. The objective is to provide a tactile, programmable solution to Tesla's minimalistic interior design.

How It Works

Ctrl-Bar is a device that attaches securely to the bottom of the Model 3 and Model Y screen and offers a quick-access, tactile response that physical buttons can only achieve. The premium black glass finish blends seamlessly with the screen bezel, providing a smooth look. It connects to a smartphone using Bluetooth Low Energy (BLE) and gets power from a hidden USB cable connected to the rear center console USB port. The app runs in the background, capturing only the data needed to run the services and prioritizing privacy. In addition, the Ctrl-Bar screen shows real-time changes, so there is no latency when changing temperatures or other functions. After less than a second, the device will send the command to your vehicle.

Ctrl-Bar Video

The Scrolls, Buttons and Extras

The Ctrl-Bar has two scroll wheels with tactile indents to control the cabin temperature, one for the driver and the passenger. In addition, four push buttons are in the middle of the wheels to provide easy access to programmable shortcuts, such as seat heaters, defrost mode, dog mode, and more. All changes made on the Ctrl-Bar are reflected on the center screen, offering a unified experience.

In addition to controlling essential functions, Ctrl-Bar also provides ambient LED lighting. The device has a series of powerful LEDs that illuminate the center console and front footwells. Users can scroll through assorted color and brightness options to find the perfect lighting for their drive. For an additional subscription, Ctrl-Bar offers speed trap warnings. The device checks for nearby fixed speed traps and visually alerts the driver when they are approaching. If the driver exceeds the speed limit, Ctrl-Bar will give an audible warning reminding them to slow down.

The Ctrl-Bar adds physical buttons to the Model 3/Y

Ctrl-Bar

Creative Company with a Track Record

Greenmission, the company behind Ctrl-Bar, has successfully launched a premium wireless charger for the Tesla Model S/X. With trusted manufacturers and software developers on board, the main obstacles to getting Ctrl-Bar into the hands of Tesla owners are developing the phone app, establishing a reliable connection, avoiding supplier issues and delays, and managing costs. Despite these challenges, Greenmission is confident they can bring Ctrl-Bar to market and provide a much-needed solution to the lack of physical buttons in Tesla vehicles.

Ctrl-Bar is an interesting device that adds some physical buttons for owners who want or need them. It matches well with the interior of the vehicle and still provides a sleek look. However, it will require your phone to have a cellular connection to successfully send commands to the vehicle, since it relies on Tesla's APIs.

Tesla drivers are always looking for ways to improve their experience, and new features will be made available through Over-The-Air updates. Furthermore, users' feedback and suggestions will be considered and worked on in future updates.

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