Tesla Will Announce Its Third Generation Vehicle Platform in March

Tesla will announce its third generation vehicle platform at its Investor Day event in March

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Tesla's worth in the stock market plummeted to end 2022 and to start 2023; it posted lower-than-expected deliveries. There are no doubts that investors are uncertain, which may be why the company announced its first-ever Investor Day. The event will take place on March 1, 2023, and the company provided a few tidbits of what to expect, including the generation three platform.

Generation 3 Platform

Picking up where Elon Musk left the third quarter earnings call, Tesla is ready to announce plans for the next phase of the company's production. During the call in October, Musk said, "we don't want to talk exact dates, but this is the primary focus of our new vehicle development team, obviously. At this point, we've done the engineering for Cybertrucks and Semi. So, it's obviously what we're working on, which is the next-generation vehicle."

The CEO also revealed that the engineers were tasked with a two-for-one target, including cutting costs and production times. Musk added, "we're twice the output. And we do believe this can be done."

What's the Next Tesla Product?

During the Semi delivery event on December 1, 2022, there was a slide titled: Covering Major Forms of Terrestrial Transport. The slide included Models S, 3, X, Y, Semi, Cybertruck and Robotaxi. Robotaxi also appeared in the second quarter earnings report indicating that it was 'in development.'

However, there is speculation that the third generation could be the most affordable Tesla yet. The number most often heard is $25,000, which, if true, would be a game changer by removing the most significant barrier for many people who want to own an electric vehicle.

Musk said, "It will be smaller, to be clear. But it will, I think, certainly become, certainly exceed the production of all our other vehicles combined." That would be music to investors' ears.

Making things even more interesting, Tesla's Chief Designer, Franz von Holzhausen, was recently asked to name his favorite model. He responded, "my favorite one is the one that is coming. I can't talk about (it)." I speculated the sports car fan who grew up in the wedge era and had posters of Lamborghini Countachs on his wall must've been referring to the next Roadster. But von Holzhausen also talked about how cool it is to see Teslas everywhere; perhaps he is excited to see a more affordable Tesla hit the market.

According to the short news release Tesla sent out announcing Investor Day, the company will also discuss long-term expansion plans, capital allocation and other subjects. However, Tesla's earnings call is scheduled for January 25, and we will get more information, or yet another tease, of what is next for the company.

Tesla Improves Wrap Services: Switches to Vinyl, Cuts Prices Drastically, Adds New Colors and Expands Availability

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After canceling the in-house wrap program for the Cybertruck last month, Tesla has reintroduced the program with a lot of changes. Let’s take a look at the original program, then we’ll dive into what’s changed.

Tesla began the wrap program for the Model 3 and Model Y in the fall of 2023. With the arrival of the Cybertruck, Tesla launched Matte Black and Satin White options for the Cybertruck and later added 11 more colors.

Tesla initially offered high-quality PPF (Paint Protection Film) wraps, which protect the paint in addition to changing the color of the vehicle. PPF is thicker than traditional vinyl wraps, but the material costs more and is more time-consuming to apply.

Tesla’s updated program switches away from PPF wraps and now offers traditional vinyl wraps at a cheaper price. This makes Tesla’s wrap service more comparable to third-party installers.

Correction: We initially reported that the new wrap program offered PPF rather than vinyl and that the program was only available for new deliveries.

New Wrap Prices

First things first - the price of the wraps has dropped considerably, mostly due to the change away from PPF. While these prices are still a little more expensive than what you could find at a third-party location, you have the advantage of getting it directly from Tesla.

Tesla initially offered 11 wrap colors, but that selection has now been reduced to eight per vehicle. Interestingly, the color options vary by model—Model 3 and Model Y owners have their own distinct palette. The Cybertruck also boasts its own unique set of colors, though unfortunately, the popular Satin White option is absent from its catalog.

Of course, the ever-popular Matte Black is still available, along with a fairly unique set of other vivid colors.

New Locations

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When the wrap program launched, it was limited to just three locations in California and one location in Texas. That meant that unless you were taking delivery at West Covina, Oceanside, Costa Mesa, or Santa Clara, you’d be unable to get a first-party wrap done by Tesla.

Under the new program, Tesla is offering wraps out of all the original locations and adding Seattle, Washington. What initially seemed like Tesla scaling back its wrap service has turned out to be them making it more affordable and efficient. While the switch to vinyl may disappoint some owners, in reality, a lot of owners probably didn’t know the difference between PPF and vinyl, making Tesla’s service seem disproportionally more expensive.

No Longer New Purchases Only

While the original wrap program was constrained to new vehicle purchases—you can now have Tesla wrap a vehicle that’s already been delivered. Paint damage and scuffs can impact the installation of wraps and require additional time to smooth out the vehicle surface, and most third-party installers charge additional fees to prepare the surface.

Tesla doesn’t appear to be charging any additional surface prep fees at this time and is able to install on any Model 3, Model Y, or Cybertruck that’s been delivered after 2023.

Either way, with cheaper wrap options, Tesla is now directly competing against third-party wrap shops. While it’s still a bit more expensive than you’d find elsewhere, it also comes with a level of care and precision from technicians intimately familiar with your vehicle.

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Tesla Increases Price of Model S; Starts Offering Free Lifetime Supercharging

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For the first time in quite a while, Tesla has increased the price of one of its vehicle offerings. The Model S Long Range and the Model S Plaid have both received a hefty price increase. However, not all is bad - as Tesla also added a new benefit for buyers.

Price Increase

The price increase for the Model S is $5,000 - currently only in the United States. This price increase will likely impact other markets, including Canada, in the coming days.

The Model S Long Range now starts at $79,990, while the Model S Plaid now starts at $94,990. The Model S and Model X now have the same starting price. Interestingly, that’s also the same pricing point for the Cybertruck AWD and Cyberbeast Trimotor non-Foundation Series. 

The vehicle configuration does not appear to have changed, so the new pricing is simply an increase rather than the addition or removal of features. Tesla previously cut the price of the Model S and Model X by 15% in 2023, so this could simply be an adjustment to ensure that the vehicle pricing stays in line with inflation and other factors.

Free Lifetime Supercharging

For those on the fence about ordering a Model S, Tesla has brought back Free Lifetime Supercharging when you order a new Model S on or after December 13, 2024. As always, Free Lifetime Supercharging is restricted to the buyer’s Tesla account and to that specific vehicle. It cannot be transferred to another vehicle or another owner after ownership transfer. It’s worth noting, that it also doesn’t exclude the owner from receiving Supercharger idle fees or congestion fees. There is currently no end date for this promotion.

There are currently no changes to the Model X, neither a price increase nor the addition of Lifetime Superchargering. However, when Tesla makes changes to one of their premium vehicles, it usually affects the other one as well. So be on the lookout for potential changes to the Model X offering in the coming days.

We’ve seen Tesla value Lifetime Supercharging at $5,000, so this falls in line with the price increase we’re seeing. It’s possible that Tesla will begin to bring back Lifetime Supercharging as a perk for buying into their more premium Model S and Model X cars, or this could be another temporary promotion to get buyers who are on the fence to go ahead and make their purchase while this promotion lasts.

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