Tesla to improve parking chimes with directional sound

I'm sure I've said this before, but one of the amazing things about Teslas is that just about every item in the car is run through a software layer. For example, instead of the ultrasonic sensors being wired directly to the car's audio system to produce a tone when an object is in close proximity , the sensors are plugged up to a hub or motherboard, which then is completely software controlled. One of the many inputs are the ultrasonic sensors, and outputs are individual speakers, display, turn signals, headlights, ambient lights etc.

This gives Tesla a great amount of flexibility. Nothing is set in stone. If Tesla wanted, they could make your ambient lights become brighter the closer an object was to the ultrasonic sensors. In fact, this is what gives Tesla the ability to let out a fart noise every time you use your turn signals in Tesla's Emissions Testing Mode.

We're now hearing that Elon agrees that they can do a better job with parking chimes. Currently Tesla displays a nice visualization in the car when an object is close to the ultrasonic sensors. The car will display an arc around the area of the car that the object is close to. The color of the arc is dependent on the distance of the object. The arc will change from gray to orange and red, all in a very fluid way. The vehicle will even display the distance of the object in inches or centimeters. The visualizations are great.

What's not so great, or rather is more on par with what other vehicles provide are the chimes that the car makes when encountering an object. The car produces slightly annoying chimes, akin to unfastened seat belt sounds when coming close to an object. The sound is roughly the same volume until you get very close.

Someone on Twitter suggested that Tesla improve the proximity sensors chimes to better match the great visualization Tesla already provides. They suggested that Tesla project the sound directionally based on the location of the object. They also mentioned that the volume should be an indicator for the distance of the object and the sound should be something other than chimes.

It's a great suggestion and the fact that Elon Musk actually responded to this particular suggestion gives us hope that it's implemented in the future.

Tesla has the ability to control each of the speakers in the car individually, so it would actually be amazing if Tesla could decode surround sound directly in the car. Tesla would then be able to encode sounds in a surround sound format and directional sound in the car.

Good point, agreed.

— Elon Musk (@elonmusk) August 31, 2021

This could be used for a variety of features where directional sound is advantageous such as the parking chimes, turn signals, emergency braking and even the ability to watch Netflix and other streaming services in surround sound. After all, you already have a surround sound setup in your car, all we need is the software.

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Elon Musk Takes Over Tesla Sales For North America and Europe

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Following the recent departure of longtime deputy Omead Afshar, Elon Musk has stepped up to personally oversee Tesla’s sales operations in North America and Europe, according to a new report from Bloomberg, which cites people familiar with the matter.

This is a big shake-up that places Elon directly in charge of fixing Tesla’s sales slump in two key markets. The move has come as Tesla reported nearly on-the-ball deliveries for Q2 2025, hitting 384k deliveries, against a consensus street estimate of 385k deliveries.

New Leadership Structure

According to the report, Afshar’s former responsibilities are being divided between Elon and Senior VP Tom Zhu. Elon will now directly oversee the sales organizations in the US and Europe. As part of this change, Troy Jones, Tesla’s VP of North America Sales, will now report to Elon.

Tom Zhu, who is based in China, will continue to manage sales in Asia while also taking on the critical new responsibility of overseeing global manufacturing operations. Leadership of Tesla’s factories in Fremont, California, and Texas will now report to Tom. Tesla Energy’s factories will still report to Michael Snyder, VP of Energy and Charging.

For now, we’re unsure whether this is a temporary management structure, if the reporting lines will shift, or if Tesla will either hire or promote a new Senior VP of Sales to cover the duties.

Tackling the Sales Slump

The restructuring is a response to the recent downturn in sales. Analysts estimated that Tesla would deliver approximately 385k vehicles, which they essentially managed to achieve. However, deliveries fell short of production numbers, with Tesla delivering just 373k of the 410k vehicles produced.

This situation is particularly challenging in Central Europe. Europe has been noted as Tesla’s weakest market, according to Elon. Interestingly, Elon previously stated in several interviews over the last few months that there was no demand issue, but it now seems that there have been some issues with growing sales.

With Tesla’s new vehicle registrations across Europe having plunged 37% since the start of this year, and the rollout of the new affordable model, as well as more affordable versions of the Model 3 and Model Y seemingly delayed, there is a lot to do. Some analysts are projecting a second consecutive annual decline in Tesla’s global car sales for 2025.

The Rise of Tom Zhu

A key note in this reshuffle is the return of Tom Zhu to a top global operations role. Tom had previously led the construction and ramp-up of Giga Shanghai and was then promoted to Senior VP of Automotive Operations in 2023. Last year, he was sent back to China to focus on tackling regulatory hurdles with the launch of FSD in China.

His return to overseeing global manufacturing, even while staying in China, is a significant vote of confidence in his abilities. It also comes as Chinese authorities have begun drafting new autonomy guidelines to clear a path for the broader rollout of both Supervised and potentially Unsupervised FSD.

Wrap Up

This major restructuring shows that Elon is once again focused on Tesla and plans to personally tackle the company’s biggest issues. This will require a careful hand, as Elon’s forays into politics have caused self-admitted brand damage. If anyone can turn this around and have the Model Y return as the Best-Selling Vehicle of 2026, having just missed out by a few thousand vehicles to the Toyota RAV4, it is Elon.

Alongside him, Tom Zhu will be responsible for streamlining global manufacturing and ensuring that Tesla is ready to launch their new affordable variants in the near future, which should also make a considerable dent in sales.

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Tesla Shares Q2 2025 Numbers: Production and Deliveries Up Over Last Quarter

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Tesla has released its Q2 2025 production and delivery numbers, revealing an improvement in production and deliveries over Q1, but still down from a year ago.

Tesla produced 410,244 vehicles in Q2, nearly equal to their production a year ago, which was 410,831 vehicles. Production for this quarter was significantly up compared to Q1 2025, which only saw 362,615 vehicles produced. While production numbers matched those of a year ago, actual deliveries were down.

Q2 2025 saw Tesla deliver 384,122 vehicles, which was down approximately 59,000 units compared to the same period last year, but up by approximately 48,000 vehicles, or about 14% compared to Q1.

Breakdown by Model

The Model 3/Y segment continues to dominate Tesla’s production profile, accounting for 396,835 units produced and 373,728 delivered in Q2 2025. Deliveries for the “Other Models” category—which includes the Cybertruck, Model S, and Model X—were down compared to the previous quarter, with just 10,394 vehicles delivered, a 20% decline. Compared to a year ago, the drop for these vehicles is even more drastic, with sales being down 52%. Tesla refreshed its Model S and Model X last month with new features; however, the update was much smaller than expected and likely didn’t help much in increasing sales for these vehicles.

Tesla doesn’t break down Cybertruck sales separately, but those deliveries are expected to be down as well.

Tesla noted that 2% of total deliveries this quarter were accounted for under operating lease agreements, consistent with the same quarter last year.

Context and Market Response

While the numbers exceeded some bearish expectations, the year-over-year delivery drop is Tesla’s second straight quarterly decline. Analysts attribute declining sales to increasing EV competition and reputation issues.

Still, investors found relief in the improved quarter when compared to Q1. The stock rebounded about 4% yesterday on the news.

Looking ahead, all eyes are on Tesla’s Robotaxi network, the Cybercab, and the more affordable model, which is slated to be released later this year.

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