Improvements expected in FSD Beta 10.69.3 according to Elon

By Kevin Armstrong
Elon Musk says the latest FSD Beta, version 10.69.2 will become available today
Elon Musk says the latest FSD Beta, version 10.69.2 will become available today
Chazman/Twitter

Elon Musk has already promised additional improvements to Tesla's Full Self Driving Beta shortly after AI Day on September 30. We are now getting a few details about what 10.69.3 will include.

The FSD Beta group grew by 60 percent in the United States and Canada when Tesla decreased the Safety Score requirement from 90 to 80. There are now about 160,000 Tesla owners in the program. That jump means more enthusiasts are giving FSD feedback on Musk's favorite platform — Twitter.

Chuck Cook, the man behind the infamous Chuck's corner, also known as the unprotected left turn, took the latest FSD for a spin to his most tested spot. His YouTube videos are fantastic, especially the unprotected left turn videos that show several camera angles of his Tesla navigating this tricky spot. He posted a video on Twitter showing 10.69.2.2 successfully piloting through the area causing Cook to clap and cheer, "wow, yes!"

Improvements in Smaller Gaps

Not surprisingly, Musk saw the video. He pointed out Cook at the recent shareholders meeting and said he welcomed the fair and honest criticism of the turn and said it would be addressed. The CEO responded to the video: "Car will move on tighter gaps as we enhance NN (neural networks) velocity predictions for crossing traffic. 10.69.3 next month has some step-change improvements." NN stands for neural networks, and this response shows that despite Cook's approval, Musk is confident the system can and will do better.

Turn Signals Improvements

Twitter user @Johnkrausephotos tweeted: "Loving FSD Beta — but — could the vehicle initiate the turn signal before switching into the turn lane? It uses the signal for speed-based lane changes but not for merging into a turn lane." The tweet caused a lot of reaction as some users were critical of the company programming its cars to change lanes before signaling. Musk must've been on the same page because he responded with a simple "Yes" and no further explanation.

Match Speed to Traffic

Tesla Owners of Silicon Valley took to Twitter to ask: "Elon when will the tesla speed up when noticing traffic is going faster? Sometimes it's going slow." Again, Musk had a quick and short response tweeting back, "Next month." We can only guess that this will be part of the 10.69.3 release as well.

This trio of improvements is expected to be downloaded to Teslas with FSD right after AI Day. So while the world awaits the unveiling of Optimus, the humanoid robot, Tesla owners will be eager to see what 10.69.3 will bring to the vehicle.

Breaking Tradition: Tesla Hits the Social Media Advertising Road

By Kevin Armstrong
Model Y Advertising
Model Y Advertising
Tesla

Tesla has prepared us for a slower sales year, but just how slow may be showing up on social media. No, I’m not talking about X, which is where 99% of Tesla news comes from, but social platforms owned by a guy that Elon Musk once wanted to fight.

Tesla advertising has been shown on Mark Zuckerberg's Facebook and Instagram accounts. While Musk has talked about utilizing more conventional advertising for more than a year, Tesla has only sporadically shown up on a few digital avenues; now, it appears to be a full campaign.

The Return to Meta and Zuck

The year 2018 marked a significant moment in Tesla's history when Elon Musk, in a move reflective of his disdain for Facebook amid the Cambridge Analytica scandal, deleted Tesla and SpaceX's Facebook pages, both of which boasted millions of followers. Fast forward six years, Tesla has reinstated its presence on Facebook and launched advertising campaigns across Meta-owned platforms.

Musk is now paying Tesla money to a guy he challenged to a cage match and once joked/threatened to drive by his house and fight him. There are two takeaways here: Meta is a dominant force in online advertising, and Musk is willing to do whatever it takes to advance Tesla’s mission to a sustainable future.

Embracing Traditional Advertising Amidst EV Market Changes

Tesla's advertisements, including ads on Cars.com, which highlight the Model Y, demonstrate the company's adeptness in utilizing Meta's sophisticated targeting capabilities to reach potential customers. Tesla's avoidance of traditional advertising was once heralded as a visionary move, saving the company billions and contributing to its mystique.

However, the electric vehicle landscape has evolved, with early adopters now equipped with their chosen EVs, making it imperative for Tesla and its competitors to reach a broader audience. Tesla's advertising initiatives on Facebook, Instagram, and YouTube reflect this strategic adjustment, aiming to capture the attention of potential buyers beyond its core fanbase.

Despite Elon Musk's historically critical view of advertising and his complex relationship with the social media advertising sphere, Tesla's foray into paid advertisements represents a significant evolution in the company's marketing strategy. This shift acknowledges the necessity of diversified marketing approaches in sustaining growth and expanding market reach in the contemporary automotive landscape.

Tesla Advances with 5G: A Future of Enhanced Connectivity for Cars and Robotics

By Kevin Armstrong
Tesla building 5G private network
Tesla building 5G private network

Tesla appears to be planning an ambitious project to build a private 5G network. This initiative would revolutionize connectivity for its vehicles and the robot, Optimus, as well as any other plans the company is likely to develop in the future.

Innovative Job Posting Reveals Big Plans

Although now removed, a recently spotted job posting for a Cellular Systems Integration Engineer on Tesla's career page shed light on the company's intentions. The role demands expertise to elevate Tesla's vehicle and Optimus robot connectivity, promising to push the boundaries of low latency and high data rates.

Tesla's journey from 3G to the anticipated 5G upgrade will bring about ultra-reliable communication and high-speed data transfer, crucial for over-the-air software updates, autonomous driving features, and real-time data analytics. These communications could be product to product, such as vehicles communicating with each other or with other products such as Optimus. However, the job posting also talks about products being able to communicate with Tesla’s internal 5G network. It’s not clear whether the private network would be internal such as at a Gigafactory, or a broader network out in the world.

Tesla is pursuing an internal 5G network for product communication
Tesla is pursuing an internal 5G network for product communication

The Strategic Role of Private 5G Networks

Deploying its private 5G network, Tesla aims to create a seamlessly connected environment in its manufacturing facilities, research labs, and outdoor spaces. This infrastructure is not just about enhancing vehicle connectivity; it's also pivotal for the operational efficiency of the Optimus robot in various scenarios, including warehouse operations.

Tesla's foray into private 5G networking places it in an advantageous position in the automotive and tech industries. This strategic move aligns with the global trend towards adopting private 5G networks, which promise to revolutionize industries with their reliability and speed. Tesla's efforts to develop a private 5G protocol stack that integrates with any cellular infrastructure globally will set new industry standards.

With 5G, Tesla vehicles and Optimus robots will benefit from significantly reduced latency, offering under 5 milliseconds compared to the 60-98 milliseconds of 4G networks. This technological advancement is expected to enhance the functionality and responsiveness of Tesla's products, paving the way for advanced autonomous driving capabilities and efficient robot operations.

Tesla's interest in developing a private 5G network is a logical step. By building an infrastructure that supports the fastest connectivity standards, Tesla is preparing for its vehicles and laying the groundwork for sophisticated robotics applications. This endeavor reflects Tesla's ongoing commitment to innovation and its role in shaping the future of transportation and automation.

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