Tesla is getting ready to expand the FSD Beta to owners with a Safety Score of 95+

By Jorge Aguirre
FSD Beta 10.11 now uses vector-based lanes
FSD Beta 10.11 now uses vector-based lanes
@MarkHalleyPhd/Twitter

Over the weekend Tesla started pushing the Full Self-Driving Beta 10.11 update to employees, which includes several key improvements for the semi-autonomous driving system. This new version of the software could potentially roll out to drivers with safety scores of 95 and above if no substantial errors were to be found, Elon Musk suggested via Twitter.

Among the highlights of the new 10.11 release version are more accurate predictions of where vehicles are turning or merging and an improved right-of-way understanding if the map is inaccurate or the car cannot follow the navigation, as well as improved smoothness through turns.

Tesla’s approach to testing their autonomous driving system on real world streets using their own customers instead of trained drivers has drawn a lot of criticism over the last few months, but also a lot of praise from users who have been eager to test these features after purchasing a Full Self-Driving package at a high price.

Lowering the threshold for access to allow drivers with safety scores of 95 will undoubtedly result in a wider range of Tesla users joining the FSD Beta program, some of which have been complaining about the challenges arising from the use of the safety score system, particularly the real life impracticability of obtaining top score ratings.

In the beginning of their more public rollout phase Tesla offered the FSD Beta to drivers who had a score of 100, and over time it lowered this threshold to take in customers with scores as low as 97. According to a previous statement made by Elon Musk, Tesla will continue to decrease the score required to have access to the beta software over time.

This decision to widen the test pool for the FSD Beta seems also very timely given the recent removal by the National Highway Traffic Safety Administration (NHTSA) of the requirement for manual controls in fully autonomous vehicles, in what seems to be a very exciting development in the landscape for the fully autonomous vehicles industry.

The agency has stated that "for vehicles designed to be solely operated by an automated driving system (ADS), manually operated driving controls are logically unnecessary," in response to a request from General Motors.

According to the latest data available, there are around 60,000 customers enrolled in the FSD Beta program in the US alone, while Canadian owners just started to receive access to the driver safety score about a week ago. Tesla is expected to begin the release to Canadian drivers with top scores soon.

Breaking Tradition: Tesla Hits the Social Media Advertising Road

By Kevin Armstrong
Model Y Advertising
Model Y Advertising
Tesla

Tesla has prepared us for a slower sales year, but just how slow may be showing up on social media. No, I’m not talking about X, which is where 99% of Tesla news comes from, but social platforms owned by a guy that Elon Musk once wanted to fight.

Tesla advertising has been shown on Mark Zuckerberg's Facebook and Instagram accounts. While Musk has talked about utilizing more conventional advertising for more than a year, Tesla has only sporadically shown up on a few digital avenues; now, it appears to be a full campaign.

The Return to Meta and Zuck

The year 2018 marked a significant moment in Tesla's history when Elon Musk, in a move reflective of his disdain for Facebook amid the Cambridge Analytica scandal, deleted Tesla and SpaceX's Facebook pages, both of which boasted millions of followers. Fast forward six years, Tesla has reinstated its presence on Facebook and launched advertising campaigns across Meta-owned platforms.

Musk is now paying Tesla money to a guy he challenged to a cage match and once joked/threatened to drive by his house and fight him. There are two takeaways here: Meta is a dominant force in online advertising, and Musk is willing to do whatever it takes to advance Tesla’s mission to a sustainable future.

Embracing Traditional Advertising Amidst EV Market Changes

Tesla's advertisements, including ads on Cars.com, which highlight the Model Y, demonstrate the company's adeptness in utilizing Meta's sophisticated targeting capabilities to reach potential customers. Tesla's avoidance of traditional advertising was once heralded as a visionary move, saving the company billions and contributing to its mystique.

However, the electric vehicle landscape has evolved, with early adopters now equipped with their chosen EVs, making it imperative for Tesla and its competitors to reach a broader audience. Tesla's advertising initiatives on Facebook, Instagram, and YouTube reflect this strategic adjustment, aiming to capture the attention of potential buyers beyond its core fanbase.

Despite Elon Musk's historically critical view of advertising and his complex relationship with the social media advertising sphere, Tesla's foray into paid advertisements represents a significant evolution in the company's marketing strategy. This shift acknowledges the necessity of diversified marketing approaches in sustaining growth and expanding market reach in the contemporary automotive landscape.

Tesla Advances with 5G: A Future of Enhanced Connectivity for Cars and Robotics

By Kevin Armstrong
Tesla building 5G private network
Tesla building 5G private network

Tesla appears to be planning an ambitious project to build a private 5G network. This initiative would revolutionize connectivity for its vehicles and the robot, Optimus, as well as any other plans the company is likely to develop in the future.

Innovative Job Posting Reveals Big Plans

Although now removed, a recently spotted job posting for a Cellular Systems Integration Engineer on Tesla's career page shed light on the company's intentions. The role demands expertise to elevate Tesla's vehicle and Optimus robot connectivity, promising to push the boundaries of low latency and high data rates.

Tesla's journey from 3G to the anticipated 5G upgrade will bring about ultra-reliable communication and high-speed data transfer, crucial for over-the-air software updates, autonomous driving features, and real-time data analytics. These communications could be product to product, such as vehicles communicating with each other or with other products such as Optimus. However, the job posting also talks about products being able to communicate with Tesla’s internal 5G network. It’s not clear whether the private network would be internal such as at a Gigafactory, or a broader network out in the world.

Tesla is pursuing an internal 5G network for product communication
Tesla is pursuing an internal 5G network for product communication

The Strategic Role of Private 5G Networks

Deploying its private 5G network, Tesla aims to create a seamlessly connected environment in its manufacturing facilities, research labs, and outdoor spaces. This infrastructure is not just about enhancing vehicle connectivity; it's also pivotal for the operational efficiency of the Optimus robot in various scenarios, including warehouse operations.

Tesla's foray into private 5G networking places it in an advantageous position in the automotive and tech industries. This strategic move aligns with the global trend towards adopting private 5G networks, which promise to revolutionize industries with their reliability and speed. Tesla's efforts to develop a private 5G protocol stack that integrates with any cellular infrastructure globally will set new industry standards.

With 5G, Tesla vehicles and Optimus robots will benefit from significantly reduced latency, offering under 5 milliseconds compared to the 60-98 milliseconds of 4G networks. This technological advancement is expected to enhance the functionality and responsiveness of Tesla's products, paving the way for advanced autonomous driving capabilities and efficient robot operations.

Tesla's interest in developing a private 5G network is a logical step. By building an infrastructure that supports the fastest connectivity standards, Tesla is preparing for its vehicles and laying the groundwork for sophisticated robotics applications. This endeavor reflects Tesla's ongoing commitment to innovation and its role in shaping the future of transportation and automation.

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