Volkswagen is jumping head-first into the EV world. They’re not hedging their bets like other manufacturers. And they’re likely to do well, very well in fact. Their latest all-electric EV is the new ID.4.
The name may leave something to be desired, but it’s a solid entry into the EV space. One interesting feature the ID.4 will offer is voice commands. Similarly to Tesla you’ll be able to adjust certain settings with just your voice. However there are a few differentiating features that Tesla may want to look into if they’re not already developing them.
First, there’s a status light, much like your monitor, phone or laptop, there’s a status light that lets you know the state of the car. The status light is a thin stripe along the bottom of the windshield. You can think of it much like the Alexa ring which lights up when it hears the word “Alexa.”
The ID. Light feature is used to help give feedback to the user. For example, it turns green when the vehicle is charging so that you can easily see it from your garage. It will also light up in various colors or areas if the driver receives a phone call or engages the turn signal. It’s unclear whether this is going to be overused, but the idea is a good one.
The vehicle will also support hands-free voice activation. Similar to other smart assistants like Siri and Alexa, you’ll be able to start a voice command with just your voice. By saying, “Hello, ID,” you’ll be able to start a voice command, instead of having to push the voice command button on a Tesla. This will activate the ID. Light. Again, very similar to other smart assistants.
VW appears to be going full voice assistant. We're not sure everyone wants audible feedback or the ability to answer any question, but it could be useful at times. What's clear though is that VW appears to go beyond usefulness and into the land of gimicky in the video above. We don't need a welcome message when we get in the car, and the voice is way too robot sounding and dragged out. It sounds like something you'd hear in a 1980's movie portraying the future. However, if the voice assistant was toned down and as useful as Google Assistant then it could be a nice addition. I can say personally that I sometimes have wished that I could easily hear back Tesla's current stock price, or find out the weather for tomorrow.
We hope Tesla is watching and considering adding similar features to Teslas. Hands-free voice activation and a thin light at the top or bottom of the main display could be great additions. What’s great is that Teslas already have all the hardware needed.
For all we know, we may be saying "Hey, Tesla," sometime soon. The mysterious V11 is sure to include many great features and it's a possibilty this could be included in that release or a future software update down the road.
Tesla's reintroduction of the Model 3 Performance continues to inch closer, and just like the refreshed Model 3 and the Cybertruck, every peek gives us some more hints and builds more excitement. A recent observation of a partially covered Tesla Model 3 Performance prototype revealed the new Sport seats designed for improved comfort.
Posted on X by Nic Cruz Patane, the upgraded Model 3 Performance was sighted in Santa Monica, where the vehicle's engineering prototype displayed minimal window tinting, offering a sneak peek at the vehicle's improved seating. The Sport seats, resembling dedicated racing bucket seats, significantly depart from the current Model 3 seating options.
Sport Seats Coming to Other Models?
Tesla's initiative to incorporate Sport seats into the Model 3 Performance hints at broader plans to equip its high-performance models, including the Model S Plaid, Model X Plaid, and Model Y Performance, with similar seating options. This move will elevate the driving experience across Tesla's performance vehicle range.
These seats were also spotted a few weeks ago by enthusiast Fidel Grandez. Initially thought to be designated for the Model S Plaid, these Sport seats have found their rightful place in the Model 3 Performance, aligning with Tesla's vision for a performance-focused yet more affordable electric sedan.
New Wheels and Front Lip
In addition to the seats, the Model 3 Performance is rumored to showcase a suite of enhancements. Another angle gives a little bit of an outline of the new front lower splitter. Other aesthetic and functional upgrades include "Warp" 20-inch wheels, advanced braking systems, and revised suspension components.
Tesla has been testing the Model 3 Performance prototypes for a few months, signaling that initial production could be underway in North America. This step is crucial as Tesla aims to reintroduce the Performance trim to the market, having temporarily removed it from their lineup. The reintroduction is timely, considering the evolving landscape of EV incentives in the United States. While the official launch date remains under wraps, anticipation builds for the Model 3 Performance's debut, expected in the first half of 2024.
Kim Kardashian showcased her Cybertruck with the caption "cool carpool mom" to her 364 million followers on Instagram. The A-list celebrity and billionaire is well known for her knack for staying at the forefront of trends, making this one image a powerful endorsement for Tesla. The picture of one of the most influential celebrities of our time picking the Cybertruck as her distinctive vehicle speaks volumes about the brand's penetration into popular culture and its appeal to a broad demographic, including those who value style, innovation, and sustainability.
The Power of Celebrity Influence
Kim Kardashian's influence cannot be overstated. Her every move is watched and often emulated by fans around the globe. Her journey from reality TV star to billionaire entrepreneur has been marked by a series of successful ventures in fashion, beauty, and technology investments, making her a model of modern business acumen. Kardashian's ability to turn personal endorsements into significant trends is unparalleled, making her engagement with Tesla's Cybertruck a notable moment for the company.
Kardashian's influence extends far beyond mere product endorsement. Her strategic use of social media to connect with her audience has transformed how brands interact with consumers. She creates a personal connection that can sway consumer behavior by sharing her life, interests, and choices, including her vehicle preferences. Her endorsement of the Cybertruck can significantly enhance Tesla's brand visibility and desirability, particularly among consumers who may not have previously considered an electric vehicle.
The Celebrity Cybertruck list is growing
Pharrell, Lady Gaga, Jay Leno, and now Kim Kardashian.
Kardashian has recently joined the exclusive circle of celebrities seen driving the Cybertruck, a group that boasts names like Pharrell, Lady Gaga, Jay Leno, and not to forget Elon Musk himself (who, aside from being Tesla's CEO, commands a staggering following of over 370 million on X). Each of these stars wields significant influence, captivating audiences that range from thousands to millions globally.
Sustainability Meets Style
Moreover, Kardashian's endorsement comes at a time when the importance of sustainable living and eco-friendly choices is increasingly recognized. Her choice of an electric vehicle over traditional gasoline-powered cars sends a strong message about the importance of environmental responsibility, aligning with Tesla's mission to accelerate the world's transition to sustainable energy. This alignment boosts Tesla's brand and promotes a broader cultural shift towards sustainability.
In the context of celebrity endorsements, Kim Kardashian's showcase of the Tesla Cybertruck is a masterstroke. It merges the worlds of entertainment, technology, and sustainability, highlighting the evolving nature of brand-consumer relationships in the digital age. Tesla's innovative approach to vehicle design and its commitment to sustainability is amplified by Kardashian's endorsement, illustrating the power of celebrity influence in shaping consumer preferences and driving societal trends.
Ultimately, Kardashian driving a Cybertruck and branding herself as a "cool carpool mom" is a significant endorsement for Tesla, enhancing the brand's visibility, appeal, and alignment with sustainable values. In an era where brand success is increasingly tied to social influence and cultural relevance, Tesla's association with Kardashian can only be seen as a positive development, driving the brand further into the mainstream consciousness and reinforcing its position as a leader in the shift towards a more sustainable future.
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Tesla Android Project enables you to run Android apps in your Tesla. The platform is Open Source and you can deploy it on your own Raspberry Pi 4. Consider supporting the initiative by donating or purchasing the Compute Module 4 Bundle that delivers the best experience. Get $20 off by using the code: NotATeslaApp
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