Images of Tesla's v11 Software Release

By Nuno Cristovao

Over the past few years Tesla has released a major version of their car's software every year (v10 update, v9 update). This year we have been anticipating version 11. Elon Musk has teased it several times and has said that it will include features we've been wanting and features we didn't know we wanted.

The past few Tesla releases have been unusual and have only contained minor changes and bug fixes as Tesla appears to be keeping features in v11 hidden.

The anticipation has been building and now it looks like v11 has been leaked on a redesigned Model S test vehicle.

A major focus of this release appears to be personalization. When examining the UI, a lot of the elements appear to be customizable, where a user could possibly choose which icons or apps they'd like to show up. Elon Musk has previously tweeted that Tesla would allow multiple layouts in the future. He could have been hinting at these features in v11.

In the first image we can see this new tile-like interface, where you will presumingly be able to select which tiles you'd like to appear. For example, you may choose to have Music, Car Visualizations, Maps, Calendar, Energy Graph and many others. It'll be interesting to see how many choices Tesla really offers here and how they adapt this to other vehicles.

When we take a closer look at the bottom bar which normally houses a consistent car navigation and is the main way to get to climate controls, seat heaters and other apps, it looks like this will also become customizable. From the image we can see that the nav no longer takes up the full width of the screen and that in this image the seat heaters are right next to one another, which is very different from what Tesla has offered in the past.

There are now many apps and features in Tesla vehicles where some of them now require multiple taps to get to, and making this navigation customizable makes a lot of sense. For example if a user relies on the Phone app heavily, they will now be able to access it with one-tap instead of two. Like-wise, if you don't live in a cold climate, it's almost silly to have seat heaters and the rear window defroster take up multiple spaces in this prime real estate area.

We have recently seen buttons removed or moved around in recent updates. One such example is that the Voice Commands button has been removed and is currently only accessible through the buttons on the steering wheel, leaving the passenger without a way to use voice commands. We expect this button to return with v11.

The former top strip which contained car information and quick actions such as the time, Bluetooth, HomeLink and other functions have been moved and appear as a vertical strip on the left side of the screen.

It looks like right beneath this, we will see another big feature which appears to be a "Quick Menu," which will allow you to access the car's most often used features. Upon tapping it you will be presented with quick-function buttons such as lock car, open frunk, open glove box, display brightness, mirror and steering wheel adjustments and others.

Some of these features were fairly accessible before, but others required digging through the Car Controls menu, so this should make changing some settings much quicker. There doesn't appear to be a clear indication in this menu, but given the same square tile-like buttons, we would also expect these tiles to be customizable.

We also get a quick-peek at some of the other car menus. It looks like this particular version of the car (remember this is a refreshed Model S, but unclear whether it's Plaid or not), will also feature a "Drag Strip Mode." It's not clear which models this will apply to but it appears to be a new launch control system.

Continuing looking at this menu, a few other things stick out. We can see there is an option for "Smart Shift," which will allow the car to shift into drive or reverse for you. We knew this feature would be included in the refreshed Model S / X, but it's certainly possible that Tesla will bring this feature to all existing AP 2+ vehicles. We wouldn't necessarily expect it, but it's certainly possible. We also recently discovered how this feature will work.

We also see that there is a new option to turn on/off "Media on Drive," which gives you control whether you'd like the media player to automatically open when you put the car into drive.

The menu on the left looks very familiar with some minor changes. We no longer have the Quick Settings option at the top, which the Quick Menu from the home screen seems to have replaced. We also see a new "Trips," tab, which could be for more precise navigation settings, and possibly allowing for multi-stop destinations (way-points), which Elon Musk said was coming last September.

There are sure to be many more features included in this huge v11 release, but these are the major features we can see looking through these few images.

Some of these features will be slightly different on other vehicles as Tesla has to adapt them to work on a vertical screen for previous Model S / X vehicles and also make adjustments for the Model 3 / Y which need to include car visualizations on the main display.

We are all super excited for this highly anticipated release which appears to focus heavily on personalization.

In 2019 Tesla released v10, which included many new features such as Tesla Theater and many others. You can view the full list of v10 features here. The year before Tesla released v9 that contained major updates such as Navigate on Autopilot, Dashcam and many others as well.

From what we have seen so far, v11 appears to be just a feature packed. We can not wait.

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Breaking Tradition: Tesla Hits the Social Media Advertising Road

By Kevin Armstrong
Model Y Advertising
Model Y Advertising
Tesla

Tesla has prepared us for a slower sales year, but just how slow may be showing up on social media. No, I’m not talking about X, which is where 99% of Tesla news comes from, but social platforms owned by a guy that Elon Musk once wanted to fight.

Tesla advertising has been shown on Mark Zuckerberg's Facebook and Instagram accounts. While Musk has talked about utilizing more conventional advertising for more than a year, Tesla has only sporadically shown up on a few digital avenues; now, it appears to be a full campaign.

The Return to Meta and Zuck

The year 2018 marked a significant moment in Tesla's history when Elon Musk, in a move reflective of his disdain for Facebook amid the Cambridge Analytica scandal, deleted Tesla and SpaceX's Facebook pages, both of which boasted millions of followers. Fast forward six years, Tesla has reinstated its presence on Facebook and launched advertising campaigns across Meta-owned platforms.

Musk is now paying Tesla money to a guy he challenged to a cage match and once joked/threatened to drive by his house and fight him. There are two takeaways here: Meta is a dominant force in online advertising, and Musk is willing to do whatever it takes to advance Tesla’s mission to a sustainable future.

Embracing Traditional Advertising Amidst EV Market Changes

Tesla's advertisements, including ads on Cars.com, which highlight the Model Y, demonstrate the company's adeptness in utilizing Meta's sophisticated targeting capabilities to reach potential customers. Tesla's avoidance of traditional advertising was once heralded as a visionary move, saving the company billions and contributing to its mystique.

However, the electric vehicle landscape has evolved, with early adopters now equipped with their chosen EVs, making it imperative for Tesla and its competitors to reach a broader audience. Tesla's advertising initiatives on Facebook, Instagram, and YouTube reflect this strategic adjustment, aiming to capture the attention of potential buyers beyond its core fanbase.

Despite Elon Musk's historically critical view of advertising and his complex relationship with the social media advertising sphere, Tesla's foray into paid advertisements represents a significant evolution in the company's marketing strategy. This shift acknowledges the necessity of diversified marketing approaches in sustaining growth and expanding market reach in the contemporary automotive landscape.

Tesla Advances with 5G: A Future of Enhanced Connectivity for Cars and Robotics

By Kevin Armstrong
Tesla building 5G private network
Tesla building 5G private network

Tesla appears to be planning an ambitious project to build a private 5G network. This initiative would revolutionize connectivity for its vehicles and the robot, Optimus, as well as any other plans the company is likely to develop in the future.

Innovative Job Posting Reveals Big Plans

Although now removed, a recently spotted job posting for a Cellular Systems Integration Engineer on Tesla's career page shed light on the company's intentions. The role demands expertise to elevate Tesla's vehicle and Optimus robot connectivity, promising to push the boundaries of low latency and high data rates.

Tesla's journey from 3G to the anticipated 5G upgrade will bring about ultra-reliable communication and high-speed data transfer, crucial for over-the-air software updates, autonomous driving features, and real-time data analytics. These communications could be product to product, such as vehicles communicating with each other or with other products such as Optimus. However, the job posting also talks about products being able to communicate with Tesla’s internal 5G network. It’s not clear whether the private network would be internal such as at a Gigafactory, or a broader network out in the world.

Tesla is pursuing an internal 5G network for product communication
Tesla is pursuing an internal 5G network for product communication

The Strategic Role of Private 5G Networks

Deploying its private 5G network, Tesla aims to create a seamlessly connected environment in its manufacturing facilities, research labs, and outdoor spaces. This infrastructure is not just about enhancing vehicle connectivity; it's also pivotal for the operational efficiency of the Optimus robot in various scenarios, including warehouse operations.

Tesla's foray into private 5G networking places it in an advantageous position in the automotive and tech industries. This strategic move aligns with the global trend towards adopting private 5G networks, which promise to revolutionize industries with their reliability and speed. Tesla's efforts to develop a private 5G protocol stack that integrates with any cellular infrastructure globally will set new industry standards.

With 5G, Tesla vehicles and Optimus robots will benefit from significantly reduced latency, offering under 5 milliseconds compared to the 60-98 milliseconds of 4G networks. This technological advancement is expected to enhance the functionality and responsiveness of Tesla's products, paving the way for advanced autonomous driving capabilities and efficient robot operations.

Tesla's interest in developing a private 5G network is a logical step. By building an infrastructure that supports the fastest connectivity standards, Tesla is preparing for its vehicles and laying the groundwork for sophisticated robotics applications. This endeavor reflects Tesla's ongoing commitment to innovation and its role in shaping the future of transportation and automation.

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