Sweet Move: Tesla Shifts from Creating EVs to Making Candy

AI-generated image of what Tesla gummy candy could look like Not a Tesla App
AI-generated image of what Tesla gummy candy could look like
Karan Singh

Tesla has filed four new trademarks recently, according to the US Patent and Trademark Office. These trademarks aren’t exactly what you’d expect from Tesla – they’re not for cars, not for batteries, and not for any cool new software features.

They’re for sweet, sweet, candy!

Candy Trademarks

Tesla has filed 4 distinct trademarks in its filings with the USPTO, for the following four names.

  • Supercharged Gummy

  • Cyberberry

  • Mango Bolt

  • Dog Mode Chill

The trademarks don’t come with any particular logos, art, or renderings, or it doesn’t reveal anything besides the names of the candy or candy-like items. Tesla filed these trademarks last month on June 25th.

While we’re not quite sure exactly what type of candies these will be, there is one thing we can knock off the bat – given how premium Tesla’s food products have been, these will likely include high-quality ingredients with a matching price point.

Elon Musk previously hinted that he wanted to start a candy company, and claimed he was super serious. Given his usual 2-week timeline, starting it 7-years later under Tesla seems fairly fitting. Jokes aside, we hope that the candies will launch sometime before the Tesla van, otherwise you can expect some more jokes on that front.

Tesla is well known for designing and selling non-vehicle merchandise. In the past, they’ve sold a glass decal that makes your window look like it was shattered with a metal bearing, Tesla Tequila, the Cybertruck whistle and many others.

Maybe we’ll hear more about Elon’s candy ambitions during Tesla’s upcoming earnings call, which will be taking place this coming Tuesday, July 23rd.