Shell has unveiled its comprehensive energy transition strategy, marking a pivotal shift in its operations towards cleaner energy solutions. Shell is committed to leading the decarbonization of transport, leveraging its global presence and innovative capabilities to meet the evolving demands of customers and the environment.
The report states: “We believe growth in oil demand is set to slow in the second half of this decade and could start falling in the 2030s because of increasing vehicle efficiency and growth in electric vehicles.”
Expanding EV Charging Networks: A Future-Driven Approach
The automotive sector is at a crossroads, with around 1.3 billion cars globally consuming a quarter of the world's oil production daily. The electric vehicle market is responding, showing rapid growth from less than 3% of new car sales in 2018 to 18% in 2023, with the number of EVs on the road expected to rise from 40 million today (led in large part by Tesla) to 275 million by 2030. China leads this surge, offering affordable EV options, followed by Europe and the USA. The expansion of charging infrastructure emerges as a key factor in supporting this shift towards electric mobility.
Expanding its electric vehicle charging infrastructure is at the heart of Shell's strategy. Recognizing the rapid growth of EVs as a crucial element in reducing emissions, Shell plans to increase its public charging points. With approximately 54,000 public charge points at the end of 2023, Shell is on track to boost this number to around 70,000 by 2025 and aims for an ambitious target of 200,000 by 2030. This expansion aligns with the global surge in EV adoption and caters to the increasing demand for accessible and convenient charging options.
Strategic Divestments and Market Adaptation
Shell's strategy includes divesting approximately 500 Shell-owned sites (including joint ventures) annually in 2024 and 2025. This decision reflects a strategic pivot towards markets with higher demand for low-carbon solutions, such as China, Europe, and the USA. By aligning its portfolio with the changing needs of its customers and the broader energy landscape, Shell aims to maintain its leadership in the energy sector while navigating the transition to a low-carbon economy efficiently.
Shell's largest EV charging station in the world, located in Shenzhen, China, exemplifies the company's efforts in this area. Featuring 258 fast-charging points and partially powered by rooftop solar panels, this facility highlights Shell's commitment to integrating renewable energy sources into its operations, providing a model for future developments.
Shell's executives, including Chair Sir Andrew Mackenzie and CEO Wael Sawan, strongly believe in the company's strategic direction. Emphasizing the importance of innovation and global reach, Shell aims to leverage its capabilities to deliver low-carbon energy solutions that meet today's needs and pave the way for a cleaner, more sustainable future. Tesla may have some competition in becoming the “gas” station of the future.
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Tesla has begun to reach out to customers in the United States and is offering demo drives of the Cybertruck on an invite-only basis. @brandonhd on X shared the first invite image, and it looks like it's going out quite quickly to multiple locations that have Cybertrucks on display.
Up until now, display vehicles have been for just that – looking, but no touching. Some Tesla delivery centers and showrooms have also allowed viewers to take a seat inside and open it up, but most are still locked away behind the velvet rope.
It’s exciting to see that Tesla has begun to demo them – and it can only be so long until demo drives open up to everyone.
Advisor-led Demo
This Demo Drive is led by a Tesla Advisor – while you’re driving, the advisor will be in the passenger seat, walking you through the experience. They’ll explain steer-by-wire, off-road controls, and will introduce new-to-Tesla buyers to all the features that are currently available.
The list of locations so far for demo drives appears to be fairly limited, but we will hopefully see demo drives roll out throughout the United States, and eventually Canada too. Here is the current list of city/state locations that have seen demo drive invites.
Actually Smart Summon, the successor to Tesla’s Smart Summon feature, has been confirmed to be coming as soon as next month as per Elon Musk. Colloquially known as “ASS”, Actually Smart Summon is supposed to improve on the regular Smart Summon capabilities, which have historically used ultrasonic sensors (USS) to navigate parking lots.
We’re looking forward to Actually Smart Summon, and we’re quite excited about what other features will be unlocked once it finally shows up at our doorstep.
Vision-based Improvements
ASS is supposed to bring Smart Summon to vehicles that don’t have USS – using Tesla Vision. Most recently, Tesla has brought Autopark to vehicles without USS, and Vision-based Autopark has been a huge success. It is faster, more reliable, and smoother than the older USS-based solution. It can also park and maneuver in tighter locations.
Today, Smart Summon is sometimes useful at best, usually a party trick, or downright dangerous at worst. It’s excellent and best used in straight lines, where you have a clear line of sight of the vehicle, and can stop it if doesn’t see an obstacle.
I used Smart Summon today, just before writing this article – my 2022 Model Y (with USS) – did manage to show up just fine – in a straight-line location from where I was parked, after exiting the parking spot fairly cleanly. However, I’ve previously used Smart Summon and have had the vehicle turn towards obstacles, such as cart returns or curbs. Overall, it’s a sometimes-useful feature that has a lot of drawbacks right now.
Smart Summon is also restricted to a certain distance – and it's pretty small. The max distance is shorter than most parking lots, being only about 215 ft (65m). If you’re lucky enough to park close, it's very useful to bring your car right to you.
Actually Smart Summon
ASS will bring FSD V12-like capabilities to Smart Summon – the vehicle will primarily use Vision to drive toward you (or the location you’ve indicated). ASS has been supposed to be coming since about September 2022 and has seen many delays – we’re almost at the 2-year point today.
We’re looking forward to Actually Smart Summon being able to bring the vehicle – safely – right to you. ASS is also one of the key steps towards bringing some other cool features that Elon Musk has previously mentioned – Park Seek and Banish Autopark.
We’re also hopeful that Actually Smart Summon will increase the maximum range a vehicle can be summoned, because the current range is fairly small. Alongside Park Seek and Banish Autopark, we’re closing in on a Robotaxi-based future.
Park Seek and Banish Autopark
When the FSD v12.4 showed up, Elon also mentioned that going forward, vehicles would automatically park themselves when arriving in a parking lot – Park Seek – and that if you got out of the car at the entrance to a business, you could get it to automatically park itself in the parking lot – Banish Autopark. These are two features that are needed for Robotaxi to work – which itself is delayed to October 10th of this year. We’re looking quite forward to them – as in combination with Actually Smart Summon, Tesla has reached the cusp of vehicle autonomy.
A vehicle that arrives, driverless, at the location you’re at, then drives somewhere, parks itself there, and waits for you – is the definition of a Robotaxi.
While we’re likely to have to wait for Banish Autopark and Park Seek just a bit longer, Actually Smart Summon being around the corner is exciting! Gone will be the days of having to run out to your car when you forgot your umbrella – your car will just come right to you instead.
TeslaFi logs your drives and charging sessions, letting you keep a log of your vehice's activity. We highly recommend checking them out if you use your car for business trips and would like to keep track of reimbursements, if you like to see how much you spend on charging or if you just love statistics. Visit their site and see everything they have to offer!
Tesla Android Project enables you to run Android apps in your Tesla. The platform is Open Source and you can deploy it on your own Raspberry Pi 4. Consider supporting the initiative by donating or purchasing the Compute Module 4 Bundle that delivers the best experience. Get $20 off by using the code: NotATeslaApp
The official Tesla app only notifies you if your car is broken into. By installing Sentry Pro on your phone, you will be notified for all Sentry Mode events. Stay connected and avoid potential surprises by receiving notifications. Stop constantly checking the cameras to ensure safety. Check only when necessary, save battery and get peace of mind. Get a 7 day free trial here!
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