Remember when there was concern that the appeal of a Cybertruck would die down because there would be too many stainless steel beasts on the road? True story. If there was a concern, it appears to have been handled with wraps; not only Tesla’s wraps but more customized wraps are showing up on social media daily.
More Tesla Wraps
Firstly, Tesla has expanded its palette of Cybertruck wrap options, introducing three vibrant new colors. The chic Satin Rose Gold, the deep Satin Abyss Blue, and the sleek Slip Grey are joined in the lineup alongside the classic Satin Stealth Black and Satin Ceramic White. However, several Cybertruck owners are not waiting for Tesla wraps as more unique Cybertruck wraps are showing up on social media.
Priced at $6,000, while the newly introduced Satin Rose Gold and Satin Abyss Blue wraps are slightly pricier at $6,500. This differentiation in pricing reflects the unique appeal and quality of the new wrap colors.
Tesla outlines several key features and advantages of their Cybertruck color paint film, including:
A self-healing, urethane-based film that is significantly more durable and twice as thick as the average vinyl wrap, ensuring superior protection against scratches.
An environmentally friendly alternative to traditional vinyl wraps, covering all exterior stainless-steel surfaces of the Cybertruck, enhancing its aesthetic appeal and resilience.
Customized Wraps are Taking Off
Since Tesla wraps were introduced, the company has been criticized for the price point being far too high, while consumers can go to other wrap companies and get their own customized look. Even the unique wraps spotted on the Cybertruck before the delivery event are unavailable. But that is not stopping consumers.
It was after Investor Day in 2023 that Morgan Stanley's managing director, Adam Jonas, a well-known figure within the investment community and someone who has been dubbed a Tesla Bull. Jonas outlined several reasons why he believed the Cybertruck might not fulfill the grand visions held by Elon Musk and the Tesla team, describing it as potentially becoming a "financial side-show," a marker of cultural zeitgeist, and a niche product for enthusiasts.
Jonas argued that the Cybertruck, with its avant-garde design, might not align with this broader affordability mission. He believed that the unique aspects of Cybertruck would be lost and that "indescribable something," when several were on the street,
Yet, the landscape around the Cybertruck and Tesla's position within it has continued to evolve. Contrary to concerns, the burgeoning market for custom and aftermarket wraps for the Cybertruck tells a different story. This vibrant ecosystem of personalization options highlights the vehicle's position as a mode of transportation and a canvas for individual expression.
The concern that the uniqueness of the Cybertruck could diminish with its popularity overlooks the creative solutions that owners and enthusiasts have embraced. From bespoke wraps that offer myriad designs outside of Tesla's offerings to the DIY spirit that has taken hold among the Cybertruck community, it's clear that individuality remains a cornerstone of the Cybertruck experience.
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Tesla has begun to reach out to customers in the United States and is offering demo drives of the Cybertruck on an invite-only basis. @brandonhd on X shared the first invite image, and it looks like it's going out quite quickly to multiple locations that have Cybertrucks on display.
Up until now, display vehicles have been for just that – looking, but no touching. Some Tesla delivery centers and showrooms have also allowed viewers to take a seat inside and open it up, but most are still locked away behind the velvet rope.
It’s exciting to see that Tesla has begun to demo them – and it can only be so long until demo drives open up to everyone.
Advisor-led Demo
This Demo Drive is led by a Tesla Advisor – while you’re driving, the advisor will be in the passenger seat, walking you through the experience. They’ll explain steer-by-wire, off-road controls, and will introduce new-to-Tesla buyers to all the features that are currently available.
The list of locations so far for demo drives appears to be fairly limited, but we will hopefully see demo drives roll out throughout the United States, and eventually Canada too. Here is the current list of city/state locations that have seen demo drive invites.
Actually Smart Summon, the successor to Tesla’s Smart Summon feature, has been confirmed to be coming as soon as next month as per Elon Musk. Colloquially known as “ASS”, Actually Smart Summon is supposed to improve on the regular Smart Summon capabilities, which have historically used ultrasonic sensors (USS) to navigate parking lots.
We’re looking forward to Actually Smart Summon, and we’re quite excited about what other features will be unlocked once it finally shows up at our doorstep.
Vision-based Improvements
ASS is supposed to bring Smart Summon to vehicles that don’t have USS – using Tesla Vision. Most recently, Tesla has brought Autopark to vehicles without USS, and Vision-based Autopark has been a huge success. It is faster, more reliable, and smoother than the older USS-based solution. It can also park and maneuver in tighter locations.
Today, Smart Summon is sometimes useful at best, usually a party trick, or downright dangerous at worst. It’s excellent and best used in straight lines, where you have a clear line of sight of the vehicle, and can stop it if doesn’t see an obstacle.
I used Smart Summon today, just before writing this article – my 2022 Model Y (with USS) – did manage to show up just fine – in a straight-line location from where I was parked, after exiting the parking spot fairly cleanly. However, I’ve previously used Smart Summon and have had the vehicle turn towards obstacles, such as cart returns or curbs. Overall, it’s a sometimes-useful feature that has a lot of drawbacks right now.
Smart Summon is also restricted to a certain distance – and it's pretty small. The max distance is shorter than most parking lots, being only about 215 ft (65m). If you’re lucky enough to park close, it's very useful to bring your car right to you.
Actually Smart Summon
ASS will bring FSD V12-like capabilities to Smart Summon – the vehicle will primarily use Vision to drive toward you (or the location you’ve indicated). ASS has been supposed to be coming since about September 2022 and has seen many delays – we’re almost at the 2-year point today.
We’re looking forward to Actually Smart Summon being able to bring the vehicle – safely – right to you. ASS is also one of the key steps towards bringing some other cool features that Elon Musk has previously mentioned – Park Seek and Banish Autopark.
We’re also hopeful that Actually Smart Summon will increase the maximum range a vehicle can be summoned, because the current range is fairly small. Alongside Park Seek and Banish Autopark, we’re closing in on a Robotaxi-based future.
Park Seek and Banish Autopark
When the FSD v12.4 showed up, Elon also mentioned that going forward, vehicles would automatically park themselves when arriving in a parking lot – Park Seek – and that if you got out of the car at the entrance to a business, you could get it to automatically park itself in the parking lot – Banish Autopark. These are two features that are needed for Robotaxi to work – which itself is delayed to October 10th of this year. We’re looking quite forward to them – as in combination with Actually Smart Summon, Tesla has reached the cusp of vehicle autonomy.
A vehicle that arrives, driverless, at the location you’re at, then drives somewhere, parks itself there, and waits for you – is the definition of a Robotaxi.
While we’re likely to have to wait for Banish Autopark and Park Seek just a bit longer, Actually Smart Summon being around the corner is exciting! Gone will be the days of having to run out to your car when you forgot your umbrella – your car will just come right to you instead.
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