There is another attempt to create a solar-powered Tesla. DartSolar is pitching a drivable solar array to self-charge your car. Companies are experimenting with this concept, aiming to enhance the sustainability and self-sufficiency of EVs. A solar-powered Tesla would be amazing, no doubt. But it isn’t happening. That is not this writer's opinion, but the guy who may be the biggest fan of both solar and Tesla: Elon Musk.
A New Solar Addition for Tesla
Taking on the challenge is an ambitious company working on the "drivable solar array," currently in beta, designed to self-charge EVs. The company uses a Tesla Model Y test vehicle with nine large solar panels. The website states that “Beta One is light enough to be carried on the roof rack of your EV. It weighs less than 165 lbs. When expanded, it fits in a standard parking spot.”
Beta One features flexible solar panels without junction boxes, allowing for flat shipping and simple assembly into four sections. Projected to be priced at $4,000 USD and using nine 175-watt panels, Beta One claims to generate 6 kWh daily, providing about 20 miles (32 kilometers) of EV range with five hours of sunlight.
Payback on Investment
The amount of energy generated and range gained on an EV with these panels will obviously vary depending on the location, weather, and the vehicle, but how long would it take to recoup the initial investment? Without taking into account any range decrease due to the reduced aerodynamics and increased weight, owners would be looking at about $0.97 USD in daily savings (based on 16.21 cents per kWh average in the U.S.) when using these solar panels.
Before you even take into account the look of the vehicle, the added maintenance, and potential issues, owners would be looking at more than 11 years before making back their initial investment of $4,000.
That’s not to say this project doesn’t have its benefits and use cases. If you’re in a remote location with little access to electricity, this could be an interesting idea, however, it’s not going to make sense for most consumers. Solar requires a lot of space and right now it just makes more sense on a large open area instead of being strapped to the top of a moving vehicle. However, projects such as these continue to push innovation and outside-of-the-box thinking.
Musk recently posted on X: "Earth already receives about the same energy from the Sun in an hour than humanity consumes in a year. Solar panels just need to catch a tiny amount of it to power our entire civilization!" Despite acknowledging the immense potential of solar energy, Musk remains doubtful about its application in EVs due to limited surface area. In this video clip, he gives a simple explanation for his 2021 appearance with Joe Rogan.
Aptera's Solar Electric Vehicle: A Case Study
Aptera Motors continues to face the challenge of creating a solar-powered vehicle. The San Diego start-up has been raising funds for a few years to produce its unique, three-wheel sun-powered car. This vehicle can travel up to 1,000 miles on a single charge, up to 40 miles powered solely by solar energy.
Aptera's Solar Powered Car
Aptera
Aptera's vehicle is aerodynamically optimized and built with lightweight materials. Its unique shape and solar panel integration set it apart from traditional EVs, showcasing the potential of solar energy in transportation.
The integration of solar energy with EVs represents a frontier in sustainable transportation. While challenges such as surface area limitations exist, innovations like DartSolar’s Beta One and Aptera's solar electric vehicle may pave the way for a sunny and greener future.
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Tesla’s plan to brand its autonomous network of taxicabs has found an interesting little snag. The US Patent and Trademark Office (USPTO) has issued a “nonfinal office action” regarding Tesla’s application to trademark the term “Robotaxi” specifically in connection with autonomous electric vehicles.
This is an initial refusal by USPTO’s examining attorney and is very particular for autonomous electric automobiles. A separate trademark application by Tesla for the term “Robotaxi” as it relates to its upcoming autonomous ride-hailing service is still under examination and has not yet received a similar rebuttal.
Understanding the Refusal
A “nonfinal office action” means the USPTO has found potential issues with the trademark application, as stated, which prevents its immediate approval and subsequent granting to Tesla. Tesla now has a three-month period to file its counterarguments and address the USPTO's concerns.
If Tesla’s response satisfies the examiner, the trademark could be granted.
While the exact content of the office action isn’t detailed in the initial report, such refusals for terms like “Robotaxi” often occur if the USPTO considers the term “merely descriptive” or “generic” for the goods in question. In this particular context, “Robotaxi” could refer to any autonomous taxi vehicle.
Trademark law generally prevents the exclusive registration of terms that competitors would need to use to describe their own similar products. For a term to be trademarked, it typically needs to be distinctive and act as a brand identifier rather than just a descriptive name of the product’s class or type.
Separate Application for Ride-Hailing
Tesla still has a distinct, separate, and still pending application to register “Robotaxi” as a trademark for “transportation services, namely, autonomous ride-hailing services.” The criteria for trademarking a service can differ from those on trademarks for goods, and it’s possible Tesla may have more success securing the name for the service itself, which would allow them to brand the network as “Tesla Robotaxi.”
Why This Matters
Securing a trademark grants exclusive rights to use a brand name in conjunction with specific goods or services. This helps prevent customer confusion and to protect the brand identity.
If the refusal for the vehicle trademark becomes final, Tesla may be limited in its ability to exclusively name a good (specific vehicle) the “Tesla Robotaxi.” Other manufacturers could also potentially use “robotaxi” descriptively for their own autonomous taxi vehicles.
The ability to trademark “Robotaxi” for the ride-hailing service is arguably more critical for Tesla, as they’re working to establish a unique brand for their autonomous transportation network, which kicks off in Austin next month.
The USPTO’s office action won’t hinder Tesla’s ability to develop or deploy its own vehicles in June - instead, it’ll just impact how Tesla can brand the app and their vehicles, which could cause some last-minute delays if they have to rebrand.
Cybercab and Robovan/Robobus Trademarks
While Tesla is facing challenges with the broader Robotaxi term for vehicles, the company is also seeking to trademark “Cybercab,” “Robovan,” and “Robobus.” Securing a less descriptive name for the vehicle itself often has a higher chance of success with USPTO, as it is far more distinctive than a more general term like “robotaxi.”
Why Didn’t Tesla Do This Years Ago?
Tesla may have waited too long to file a trademark for the term “Robotaxi.” While the company has been discussing a self-driving fleet since 2016, the concept of autonomous taxis has gained a lot more traction in recent years — and competitors like Uber have also begun using the term.
We suspect there was some strategic timing behind these filings. Earlier versions of FSD — particularly those prior to V12 — may have lacked the progress needed to support Tesla’s robotaxi ambitions. Filing for a trademark that isn’t actively in use or about to be used can make it harder to defend or retain.
Moreover, while the idea of autonomous vehicles has been around for years, a clearer public understanding of Tesla’s specific plans has only emerged over the past 18 months. Filing too early can trigger speculation long before the company is ready to reveal details.
Ultimately, whether Tesla secures the rights to “Robotaxi” remains uncertain — but trademarks like “Cybercab” and “Robovan” seem much more likely to stick.
One of Tesla’s greatest weaknesses, as it has quickly become one of the world’s most ubiquitous cars on the planet has always been service. Escalating issues to managers and sometimes even reaching a Tesla Service employee can be a total coin flip, depending on your Service Center.
Tesla is continuing its push to integrate AI across its customer support channels in an effort to improve customer service. According to Raj Jegannathan, Tesla’s VP for IT, AI Infrastructure, Apps, Infosecurity, and Vehicle Service Operations (that’s a lot), Tesla is launching a pilot program for a new AI designed to improve customer interactions with Service.
Tesla Service’s new AI Agent detects comms delays, monitors sentiment, & auto-escalates to leaders. Starts tomorrow at 10 pilot locations. In 2 weeks, type “Escalate” in ‘message center’ to reach managers. Guardrails in place to prevent abuse. We’ll keep improving!
At 10 pilot service locations, this new AI agent will begin working behind the scenes at Tesla Service, to help with customer communications. It will provide three key features:
Detect Communications Delays: The AI will actively monitor service interactions to identify potential delays in communication or progress. These are often a key pain point for customers who reach out to Tesla Service and don’t receive a response for several days, as Service has nothing new to add. The AI can now step in and let the customer know Tesla is still waiting on parts or something else.
Monitor Customer Sentiment: By monitoring the tone and content of the messages between the customer and Service agents, Tesla will be able to identify situations where a customer might be dissatisfied or facing difficulties.
Auto-Escalate: If either a communications delay or negative sentiment is detected, the AI can automatically escalate issues to human managers for review. This helps to address problems before customers need to seek escalation themselves or become upset about an issue.
Customer Escalation Requests
Alongside the new AI tool, Tesla is also introducing a more direct way for customers to get higher-level attention. According to Tesla, within the next two weeks, customers can simply type “Escalate” in order to have their issue routed directly to management.
Raj’s team is currently working on implementing guardrails to prevent abuse, but this will soon make its way to improving Tesla’s service offerings. We’re glad to see Tesla taking steps to identify and correct deficiencies in the process - it has always been a sore tooth for Tesla in the last few years.
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