Tesla Unveils Refreshed Model 3 in North America

January 10, 2024

By Kevin Armstrong

New Model 3 Now Available in North America

Not a Tesla App

Tesla has officially released the much-anticipated new Model 3 in North America. This launch follows its successful debut in several global markets, including Europe, China, and parts of the Asia-Pacific region, in late 2023. Before you run out and buy one, you should know that this vehicle does not quality for any tax incentives in the U.S. Also, Tesla is not accepting referral codes, meaning no discounts or credits for the Model 3.

Upgraded Model 3 is now available in North America → https://t.co/z1zvMWV1aK pic.twitter.com/WtNU27SYOk
— Tesla (@Tesla) January 10, 2024

The new Model 3, also referred to as the Highland and the refreshed 3, appeared on the company’s website late Tuesday night. It is currently available in two variants: Rear-Wheel Drive (RWD) and Long Range (LR). Notably, the Performance model, which has been a popular choice in previous versions, is missing from the lineup, and the “old” version is no longer available for order.

Competitive Pricing Strategy

Despite several upgrades, Tesla has set competitive prices for the new Model 3 variants, not changing the price for the new edition. The RWD remains at $38,990 USD and the LR is $45,990 USD. For those keeping score, the price of the old Model 3 Performance was $50,990. The first deliveries of the Model 3 Highland are scheduled for this month.

The new Model 3 is available in five colors, including Stealth Gray and Ultra Red, adding a fresh aesthetic appeal to the range. Despite the excitement surrounding the new model, it is noteworthy that the front bumper camera, anticipated by many, has not been included yet. This feature was expected to align with the technology seen in Tesla's Cybertruck.

Upgraded Model 3 launching in North America today → https://t.co/HzgsxbAzsL

Built for distance

Go up to 341 mi (EPA est) on a single charge with updated exterior styling optimized for max aerodynamics.

Improved ride comfort

More refined & relaxed ride quality, thanks to a… pic.twitter.com/4j3inxz5Ue
— Tesla North America (@tesla_na) January 10, 2024

In terms of performance, the EPA-rated range for the RWD variant remains unchanged, while the LR variant sees a modest increase, going from 333 to 341 miles.

Anticipating the Performance Model

While the Performance variant is currently absent, there is growing anticipation for its eventual release. Rumors suggest that this model might debut in North America, boasting unique features that set it apart from its Long Range counterpart. This includes advanced motors, improved suspension, enhanced brakes, and a possible Ludicrous mode, making it a highly anticipated addition to the Tesla lineup.

We may find out more about the Performance Model 3 during Tesla’s Q4 and Full Year 2023 earnings call on January 24th.

Tesla FSD in Europe: June Update

June 14, 2025

By Karan Singh

Not a Tesla App

The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.

However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.

Waiting on the Dutch

Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.

The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.

Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied.

This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.

FSD Supervised testing in Rome, Italy

Pending regulatory approval pic.twitter.com/TXh3uQIfrx
— Tesla Europe & Middle East (@teslaeurope) June 12, 2025

DCAS Phase 3

While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.

According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.

This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.

What This Means

This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.

Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.

Tesla Launches 'TeslaVision' Contest With Big Prizes — See Last Year’s Winner [VIDEO]

June 13, 2025

By Karan Singh

Not a Tesla App

Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.

Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.

Announcing the TeslaVision fan video showcase

Tesla owners & supporters have always been able to see our products & mission for what they truly are.

Your word of mouth has made Tesla what it is today.

The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH
— Tesla (@Tesla) June 10, 2025

The Contest

The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.

Prizes

The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.

For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.

The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.

The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.

Hopefully, these winners will also have the opportunity to experience the Robotaxi network while they’re in Austin, as it’s expected to be opened to the public later this month.

Project Loveday

For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:

How to Enter

If you’re ready to start filming, here are the key pieces of information you’ll need to know:

Video must be 90 seconds or less
Video must be uploaded to YouTube with a public URL
Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.
Provide links to both social media posts in your submission to Tesla’s form
Provide your personal details in the form
You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.

You can find the official submission form and all region-specific details on Tesla's website.