New 2024 Model 3 and Model Y vehicles will eliminate the creep and roll options
Tesla is reportedly removing two of the three existing stopping modes - Creep and Roll - from the new Model 3 and Model Y. Existing Model 3 and Model Y owners won't see these modes removed via an over-the-air (OTA) software update. Additionally, Model S and Model X owners do not have the option to choose different stopping modes.
The latest change will see new Model 3 and Model Y cars manufactured after January 1, 2024, only featuring the Hold mode. As per internal communications obtained and reported by Drive Tesla Canada, this modification is specifically for vehicles destined for the U.S. market.
Tesla's Updated Range
Tesla updated the range estimates for the Model S, Model X, and Model Y, reflecting unspecified improvements that enhance battery utilization and adaptations to EPA testing methodologies, leading to higher consumption figures. These updates and removing Creep and Roll modes are part of Tesla's ongoing efforts to improve their electric vehicles' efficiency and user experience.
Since the EPA now requires manufacturers to average the different acceleration modes of a vehicle to determine the vehicle’s EPA estimate, Tesla has decided to eliminate the less efficient stopping modes in new models.
Electric vehicles, including Tesla's lineup, are known for their one-pedal driving capability. This feature allows drivers to primarily use the accelerator pedal to accelerate and slow down through regenerative braking. Tesla's stopping modes – Creep, Roll, and Hold – provide drivers with different behaviors as the car slows down.
The Dominance of Hold Mode: Why Tesla is Betting on It
Creep Mode mimics the automatic transmission of traditional vehicles, allowing the car to move slowly when in Drive or Reverse without pressing the accelerator. Roll Mode enables the car to freewheel near or at a complete stop, similar to a vehicle in Neutral. The Hold mode continues regenerative braking at lower speeds, allowing the vehicle to stop entirely without using the brake pedal. Not only does this save on brake wear, it also sends energy back into the battery.
Hold mode is reportedly the most popular and effective among the three, offering a superior driving experience compared to internal combustion engine vehicles. This mode is particularly beneficial for those new to Tesla's one-pedal driving. However, regenerative braking is the most significant change for new EV drivers and takes the most time to get used to. Newbies may start with Roll or Creep before trying Hold, but those training wheels are now gone.
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Tesla's reintroduction of the Model 3 Performance continues to inch closer, and just like the refreshed Model 3 and the Cybertruck, every peek gives us some more hints and builds more excitement. A recent observation of a partially covered Tesla Model 3 Performance prototype revealed the new Sport seats designed for improved comfort.
Posted on X by Nic Cruz Patane, the upgraded Model 3 Performance was sighted in Santa Monica, where the vehicle's engineering prototype displayed minimal window tinting, offering a sneak peek at the vehicle's improved seating. The Sport seats, resembling dedicated racing bucket seats, significantly depart from the current Model 3 seating options.
Sport Seats Coming to Other Models?
Tesla's initiative to incorporate Sport seats into the Model 3 Performance hints at broader plans to equip its high-performance models, including the Model S Plaid, Model X Plaid, and Model Y Performance, with similar seating options. This move will elevate the driving experience across Tesla's performance vehicle range.
These seats were also spotted a few weeks ago by enthusiast Fidel Grandez. Initially thought to be designated for the Model S Plaid, these Sport seats have found their rightful place in the Model 3 Performance, aligning with Tesla's vision for a performance-focused yet more affordable electric sedan.
New Wheels and Front Lip
In addition to the seats, the Model 3 Performance is rumored to showcase a suite of enhancements. Another angle gives a little bit of an outline of the new front lower splitter. Other aesthetic and functional upgrades include "Warp" 20-inch wheels, advanced braking systems, and revised suspension components.
Tesla has been testing the Model 3 Performance prototypes for a few months, signaling that initial production could be underway in North America. This step is crucial as Tesla aims to reintroduce the Performance trim to the market, having temporarily removed it from their lineup. The reintroduction is timely, considering the evolving landscape of EV incentives in the United States. While the official launch date remains under wraps, anticipation builds for the Model 3 Performance's debut, expected in the first half of 2024.
Kim Kardashian showcased her Cybertruck with the caption "cool carpool mom" to her 364 million followers on Instagram. The A-list celebrity and billionaire is well known for her knack for staying at the forefront of trends, making this one image a powerful endorsement for Tesla. The picture of one of the most influential celebrities of our time picking the Cybertruck as her distinctive vehicle speaks volumes about the brand's penetration into popular culture and its appeal to a broad demographic, including those who value style, innovation, and sustainability.
The Power of Celebrity Influence
Kim Kardashian's influence cannot be overstated. Her every move is watched and often emulated by fans around the globe. Her journey from reality TV star to billionaire entrepreneur has been marked by a series of successful ventures in fashion, beauty, and technology investments, making her a model of modern business acumen. Kardashian's ability to turn personal endorsements into significant trends is unparalleled, making her engagement with Tesla's Cybertruck a notable moment for the company.
Kardashian's influence extends far beyond mere product endorsement. Her strategic use of social media to connect with her audience has transformed how brands interact with consumers. She creates a personal connection that can sway consumer behavior by sharing her life, interests, and choices, including her vehicle preferences. Her endorsement of the Cybertruck can significantly enhance Tesla's brand visibility and desirability, particularly among consumers who may not have previously considered an electric vehicle.
The Celebrity Cybertruck list is growing
Pharrell, Lady Gaga, Jay Leno, and now Kim Kardashian.
Kardashian has recently joined the exclusive circle of celebrities seen driving the Cybertruck, a group that boasts names like Pharrell, Lady Gaga, Jay Leno, and not to forget Elon Musk himself (who, aside from being Tesla's CEO, commands a staggering following of over 370 million on X). Each of these stars wields significant influence, captivating audiences that range from thousands to millions globally.
Sustainability Meets Style
Moreover, Kardashian's endorsement comes at a time when the importance of sustainable living and eco-friendly choices is increasingly recognized. Her choice of an electric vehicle over traditional gasoline-powered cars sends a strong message about the importance of environmental responsibility, aligning with Tesla's mission to accelerate the world's transition to sustainable energy. This alignment boosts Tesla's brand and promotes a broader cultural shift towards sustainability.
In the context of celebrity endorsements, Kim Kardashian's showcase of the Tesla Cybertruck is a masterstroke. It merges the worlds of entertainment, technology, and sustainability, highlighting the evolving nature of brand-consumer relationships in the digital age. Tesla's innovative approach to vehicle design and its commitment to sustainability is amplified by Kardashian's endorsement, illustrating the power of celebrity influence in shaping consumer preferences and driving societal trends.
Ultimately, Kardashian driving a Cybertruck and branding herself as a "cool carpool mom" is a significant endorsement for Tesla, enhancing the brand's visibility, appeal, and alignment with sustainable values. In an era where brand success is increasingly tied to social influence and cultural relevance, Tesla's association with Kardashian can only be seen as a positive development, driving the brand further into the mainstream consciousness and reinforcing its position as a leader in the shift towards a more sustainable future.
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