Is Tesla getting ready to unveil the refreshed Model 3?
Tesla CEO Elon Musk's recent visit to China, his first in three years, has set the stage for widespread conjecture around the unveiling of the revamped Tesla Model 3. Dubbed Project Highland, this model refresh has been a topic of discussion for some time. Industry insiders believe Musk's significant stop at the Shanghai Gigafactory might be strategically timed to coincide with a potential sneak peek of the new Model 3 design.
Musk's China visit is of strategic importance for Tesla. The Shanghai Gigafactory, a significant player in Tesla's global supply chain, has seen tremendous growth in recent years, a fact Musk highlighted during his visit. In addition, he praised the local team's quality and efficiency in overcoming numerous challenges, which might be a nod towards Tesla's rumored advancements with Project Highland.
Unraveling Project Highland: The Anticipated Tesla Model 3 Redesign
Tesla's Model 3 has seen minimal changes since its introduction in 2017. However, the buzz around 'Project Highland' suggests a significant design refresh is on the horizon. While the precise details remain partially under wraps, Tesla has hinted at numerous upgrades, including changes to the interior and exterior.
Over the past months, camouflaged vehicles have been spotted around California, with industry enthusiasts speculating over the hinted changes in Model 3's design. The sightings and drone footage from the Fremont factory indicate potential innovations, such as a stalkless steering wheel. Moreover, leaks suggest updates to the headlights and an overall sleeker design. It's clear that the anticipation around 'Project Highland' has been mounting.
Strategic Inventory Discounts: Preparing for the New Arrival?
Adding to the speculation around Project Highland, Tesla has recently made notable price adjustments to their existing inventory. The company has doubled discounts on some existing Model 3 electric cars and offered incentives on other models. This is an unusual move for the company and can be seen as a strategic measure to stir the market before introducing a significant model update.
In a competitive market, Tesla's discounts serve multiple purposes. First, they entice buyers amidst rising competition and potential economic uncertainty. They could also signal that Tesla is clearing inventory ahead of the launch of the new Model 3, hinting that the production versions of Project Highland are nearly ready.
While these are mostly speculations, the industry is eager for Tesla to make an official announcement. The reported discounts and the rumoured refresh have stirred considerable interest among electric vehicle enthusiasts and potential buyers.
Elon Musk's recent comments during his China visit, combined with Tesla's strategic pricing adjustments, suggest that something exciting is on the horizon for the Tesla Model 3. Whether these speculations will lead to unveiling of the new Model 3 under 'Project Highland' remains to be seen. As we await more official information, the anticipation continues to build around this significant refresh.
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Tesla introduced a wrap-around ambient lighting strip to its new Model 3
If you look up ambient lights for Tesla, you'll see several ads for third-party light kits. Perhaps this is why Tesla added its own Ambient Lights feature to the new Model 3. So, let's get enlightened.
Tesla's ambient lights are thin light strips that are embedded in each of the vehicle's doors near the top edge. It also curves around the dashboard near the windshield, giving passengers a near 360-degree light effect.
Tesla new ambient light feature is available on the new Model 3 (2024+), and will be available on the Cybertruck in a similar manner. With a refresh ongoing for the Model Y, known as Juniper, it will likely also have ambient lights. That just leaves out the most luxurious flagship vehicles, the Model S and X, for now.
The Model S and Model X could be due for a minor refresh that would not only add ambient lighting, but also include a front-bumper camera that the Cybertruck has and the new Model 3 is expected to have in the near future.
Tesla introduced a wrap-around ambient lighting strip to its new Model 3
The ambient light settings allow you to light up the interior in a color that reflects your mood or preference. Under Controls > Lights > Accent Lights, you are handed the freedom to choose virtually any color to adorn the interior of your Tesla.
You have control over whether the ambient lights are on, off, or set to an "Auto" setting, though not fully clarified, seems to promise intelligent lighting adjustments akin to our control over dome lights, offering a reduction in reflections during drives.
While the ability to control the brightness level seems missing, Tesla did include color presets, letting you curate a series of your favorite colors.
It should be noted that the changes are confined to the light strips on the doors and dash, steering clear of the footwell lights and other interior lighting.
With Tesla, we can be assured there will be enhancements to this feature in a future update. In fact, the Tesla community is already busy coming up with useful suggestions. Some owners thought Tesla should take advantage of the lighting to provide driver feedback, such as automatically changing the ambient lighting to a red hue when there's a vehicle in your blind spot. Tesla could also glow the light strip on a door if it's not closed properly, or use the lighting to provide feedback when Sentry Mode is enabled.
Other uses could be more fun, such as cycling the light through various colors when the 'Rainbow Road' easter egg is activated.
Ambient Lighting in Action
While the possibilities are endless and Tesla engineers will surely have fun coming up with creative uses for the feature, the biggest improvement we can hope for in the near future is the ability to adjust the light intensity.
Tesla's new Model 3 received a host of exterior and interior upgrades
Tesla outdid itself with the refreshed Model 3, known as the Highland. Despite all the fantastic upgrades, something is missing - the Performance version or perhaps the Plaid. The letter "T" has shown up on vehicle certificates in Europe, and despite Elon Musk's sense of humor, it is unlikely this is a Mr. T reference.
Deciphering the 'T'
A new document shows the new Model 3 Performance will have a dual motor
eivissacopter / X
Diligent scrutiny of the European Type Certificate, issued by the Dutch vehicle authority RDW and shared on the TFF Forum, revealed a subtle yet pivotal alteration — including the letter 'T' in the eighth digit of the Model 3 Performance's VIN.
This seemingly minor detail, indicative of the vehicle's motor/drive unit type, sparked curiosity and speculation on the forum. Could it be a tri-motor setup to usher in a new Plaid version of the Model 3? This vehicle has already got endless amounts of zip, but three motors? May The Schwartz Be With You!
This could also explain the Model 3+ badging that was spotted during the Ministry of Industry and Information Technology (MIIT) in China inspection of the refresh. However, the regulatory filings highlighted just two distinct variants of the car: a rear-wheel drive (RWD) with a 194 kW motor and an all-wheel drive (AWD) dual-motor setup that combines to deliver a formidable 331 kW of maximum power.
Initial conjectures leaned towards the possibility of a tri-motor setup, drawing parallels with the Plaid variants of the Model S and Model X. However, a deeper dive into the certification document clarified that the Model 3 Performance retained its Dual Motor setup, dispelling the possibility of a tri-motor upgrade.
Strategic Enhancements: A Glimpse into Potential Upgrades
Given the documented specifications, it becomes plausible that Tesla has strategically enhanced one of the dual motors, potentially aligning it with the advanced motor found in the Model S/X Plaid. This modification is poised to augment the top-end speed and acceleration of the Model 3 Performance, addressing its comparative limitations in extended races against traditional gas-powered supercars.
Meanwhile, the Model 3 refresh has become the new Bigfoot of the roads of North America, with rare sightings posted on social media. However, it appears the continent is excluded from the initial launch of the Model 3 Highland. Internal communications within Tesla suggest North American enthusiasts might have to exercise patience until 2024.
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