Musk recently said he expects Tesla to finish designing and engineering the Roadster this year
Tesla
Tesla's forthcoming ">Roadster SpaceX Edition, armed with the optional SpaceX Package, could soon make its mark in the electric hypercar realm. The heart of this enhancement is SpaceX's rocket technology, resulting in cold air thrusters positioned around the vehicle for improved acceleration and handling. This addition will allow the supercar to reach a staggering 0-60 mph time of just 1.1 seconds, as confirmed by Elon Musk himself on Twitter.
Rimac Nevera's Unprecedented Hypercar Supremacy
However, while the Roadster SpaceX Edition is an impressive challenger, it is entering a field currently dominated by a formidable adversary: the Rimac Nevera. Born from Rimac Automobili, the Croatian manufacturer that has been pushing the boundaries of electric hypercars since 2009, the Nevera has become the reigning titan of electric hypercars.
The Nevera’s achievement is highlighted by its recent extraordinary performance, shattering an astonishing 23 records in a single day (video below). This feat included a rapid 0-60 mph acceleration time of 1.74 seconds (which is slower than the Roadster's projected time and only 2-tenths faster than the Model S Plaid).
However, the most astounding among these records was a 0-400 km/h (249 mph) acceleration time of just 21.31 seconds. With such an impressive performance, the Nevera is currently the fastest production car available, marking a new era in the electric vehicle industry. The test driver said he could've been eating ice cream while breaking these records - it was that easy!
However, such groundbreaking performance comes at a price. The Nevera is estimated to cost a whopping $2.4 million per unit, ten times more than the expected cost of a SpaceX Roadster. Rimac plans to produce only 150 of these record-breaking machines, the Roadster will also be produced in limited numbers. Despite its price, Rimac assures potential owners that the Nevera is more than a hypercar; it’s a potential record-breaker in their own hands.
Musk Teases a Potential Showdown
Following Nevera's remarkable performance, a Twitter user asked Elon Musk if the Roadster SpaceX Edition could topple Nevera's 0-60 mph time. Musk responded with a simple "lol," leaving EV enthusiasts in suspense. Is this cryptic response a sign of an impending challenge from Tesla? Could the Roadster, with its SpaceX Package, surpass the Nevera's record-breaking performance? Musk was just in the F1 Red Bull pits, perhaps he has the racing bug?
While it's too soon to provide definitive answers, this potential contest marks an exciting moment in electric hypercar performance. With its revolutionary technology, Tesla's Roadster SpaceX Edition could challenge the current hypercar hierarchy and redefine performance standards in the electric vehicle market.
Subscribe
Subscribe to our newsletter to stay up to date on the latest Tesla news, upcoming features and software updates.
Tesla eliminated a newly formed marketing team of about 40 employees as part of its global layoffs, Bloomberg reported on Monday morning. On X, Elon Musk said the ads created by the team were “far too generic” adding that they would apply to “any car”.
Exactly. The ads were far too generic – could’ve been any car.
The team was led by Alexander Ingram who joined Tesla in August 2019 as Communication lead for Automotive. After a few different roles connected with content and social media, Ingram was promoted last December to Senior Manager of Global Growth Content. In the new role, he was leading a global team of creatives focused on Tesla's first ads, as well as social media.
Ingram put out some excellent behind-the-scenes videos on Tesla’s technological advancements such as the one below explaining Tesla’s single casting.
Tesla’s Advertisement Strategy
At Tesla’s 2023 annual meeting of shareholders, Elon Musk said that the company would “try a little advertising and see how it goes”. Since then, Tesla ads have been seen in Google search results and on YouTube.
In Tesla’s proxy statement filed last week, it is seen that the automaker has spent around $200,000 on X-advertising through February 2024.
“As part of a multi-platform advertising campaign, Tesla also directly or indirectly purchased advertising on X, which totaled approximately $0.2 million through February 2024”
Bloomberg’s source added that Tesla still has a smaller marketing team in Europe.
Tesla shared on X that it’s ending its current referral program globally by the end of April. It’ll be replaced by a new one, but that is still “a few months away”, according to CEO Elon Musk.
When Musk was asked if the current credits would be lost, Musk responded by saying “No, just that new credits would not be earned until we launch a future referral program.” That means there’ll be a gap of a couple of months when owners will not be able to earn referral credits.
Tesla was always famous for relying on its community to promote its vehicles rather than spending millions (or even billions) in ad campaigns.
Through Tesla’s referral program — which started back in 2015— customers have been earning referral credits by having friends use their referral link when ordering a Tesla product or taking their first demo drive. At the time, it started with a direct $1,000 prize for the referrer but later evolved to a more complex system with different tiers and points.
Prizes have changed a lot over the years
In its latest version, scheduled to end by the end of the month, Tesla models (S, X, and Y), along with Powerwall, solar panels, and solar roofs, are available for purchase using a referral link. In this version, owners can redeem credits from merchandise to software upgrades for their vehicles. They can even redeem credits for several months free of Premium Connectivity or FSD.
Our current referral program benefits will end after April 30 in all markets
Tesla’s first referral program was released in July 2015 where customers who referred new buyers would receive $1,000 for every new Tesla Model S delivered. For those who were able to accrue 5 or 10 referrals for the US automaker, Tesla raised the bar and offered invitations to the opening of its Giga Factories or even a fully loaded Model X.
Over the first 2 years, Tesla significantly increased the value of the prizes and even offered free or discounted Roadsters with enough referrals. However, in 2019, Elon Musk decided to stop amid cost concerns.
The referral program was re-launched in late 2019 offering new buyers free supercharging for a period of time, FSD access, premium connectivity, or $500 off a new vehicle.
What’s Next
Given the considerable gap of “a few months” between the current program and the next one, it is expected that Tesla will bring a new structure with updated awards focused on minimizing Tesla’s cost while increasing the brand’s awareness.
TeslaFi logs your drives and charging sessions, letting you keep a log of your vehice's activity. We highly recommend checking them out if you use your car for business trips and would like to keep track of reimbursements, if you like to see how much you spend on charging or if you just love statistics. Visit their site and see everything they have to offer!
Tesla Android Project enables you to run Android apps in your Tesla. The platform is Open Source and you can deploy it on your own Raspberry Pi 4. Consider supporting the initiative by donating or purchasing the Compute Module 4 Bundle that delivers the best experience. Get $20 off by using the code: NotATeslaApp
The official Tesla app only notifies you if your car is broken into. By installing Sentry Pro on your phone, you will be notified for all Sentry Mode events. Stay connected and avoid potential surprises by receiving notifications. Stop constantly checking the cameras to ensure safety. Check only when necessary, save battery and get peace of mind. Get a 7 day free trial here!
Stay organized, connected, and stylish with Cyberbackpack — the #1 backpack, luggage & travel accessories for Tesla owners. We highly recommend checking them out if you commute or travel and would like a backpack or luggage that is sleek, secure and durable. View their products page and see everything they have to offer!
![First Look at Tesla's V12 User Interface, Full Screen Visualizations and New Media Player [Updated: Photos and Video]](https://www.notateslaapp.com/img/containers/article_images/tesla-screen/tesla-ui-v12.jpg/783c9a19cfdf9e07cb8084b283328be0.jpg)
![Cybertruck Deliveries Halted Due to Accelerator Pedal Issue [Update: Deliveries Resumed]](https://www.notateslaapp.com/img/containers/article_images/cybertruck/cybertruck_66.jpg/6455088cd620bebf117dc98050b3860f.jpg)
![Tesla Reduces Price of FSD Subscription to $99 Per Month [Subscriptions Now Available in Canada Too!]](https://www.notateslaapp.com/img/containers/article_images/2021/fsd-beta-10-5.jpg/8fffea01875c5bbc35e9232cd68f388c.jpg)
