Tesla's social media platforms have been growing at an impressive rate
Not a Tesla App
Tesla's innovative approach to the electric vehicle and renewable energy sectors has been well-documented, but its exceptional success on social media platforms is another story worth telling. With a strong presence on Twitter, Instagram, YouTube, and LinkedIn, Tesla has managed to create a powerful and influential online presence that captures the attention of millions worldwide.
Musk's Twitter Influence Fuels Growth
At the forefront of Tesla's social media success is CEO Elon Musk, who boasts more than 136 million followers on Twitter. His candid and occasionally controversial tweets have helped to generate interest in Tesla's products and initiatives. This direct approach to consumer engagement allows the company to foster a more personal connection with its audience and avoid relying on traditional advertising channels.
In addition to Musk's influence, Tesla's official Twitter account has seen substantial growth, with a 53% spike in follower growth, reaching 19.9 million followers. The company also achieved 1 billion views on its Twitter posts, showcasing its expanding reach and influence on the platform. Many other official company accounts exist in different regions and for different products. For example, there is a Twitter account for Tesla Charging.
Impressive Numbers on Instagram, YouTube, and LinkedIn
Tesla's strong presence extends to other social media platforms as well. The company boasts 9.5 million followers on Instagram, which is just for the headquarters. There are several other Tesla official accounts in different regions. Its YouTube channel has attracted 2.38 million subscribers. These figures demonstrate Tesla's ability to create and maintain a dedicated following across multiple platforms, further highlighting the effectiveness of its social media strategy.
LinkedIn has also been a successful platform for Tesla. Despite its users generally belonging to a different demographic than those on Twitter, Tesla's presence on the platform was impressive in 2022, experiencing a 16% rise in follower growth and 75.5 million post views. The company's LinkedIn followers now total 10.9 million, showcasing its growing influence among professionals and industry leaders.
Social Media as Tesla's Primary Marketing Strategy
Tesla's decision to use social media as its primary marketing tool has allowed the company to connect with and educate people worldwide about its products and mission. By providing direct and immediate access to company updates, news, launches, and more, Tesla effectively eliminates the need for traditional media or influencers to filter its message. It also relies on its strong fan base.
Tesla's social media success has also played a crucial role in building a global community of electric vehicle enthusiasts and renewable energy advocates. By sharing engaging content, highlighting user-generated stories, and promoting sustainability initiatives, Tesla has created a loyal fan base that actively participates in online discussions and shares the company's vision for a cleaner future.
The company's commitment to social media as a primary marketing strategy has not only reduced its dependence on traditional advertising but also established a more direct line of communication with its audience. As a result, Tesla has fostered trust and transparency, essential components for building strong relationships with customers and stakeholders.
Tesla's social media domination is a testament to the power of a well-executed online marketing strategy. By leveraging the influence of its CEO and creating engaging content across multiple platforms, Tesla has successfully reached millions of consumers without the need for traditional advertising. However, without paying a dollar, the company was well placed during the most watched TV event - the Superbowl.
As the company continues to innovate in the electric vehicle and renewable energy sectors, its social media presence will undoubtedly play a vital role in shaping its public image and driving brand loyalty.
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Tesla’s much-anticipated official entry into the Indian market appears to be shifting to a higher gear, with recent reports from Business Standard (paywall) indicating that Tesla is now looking into establishing Gigafactory India. Business Standard points to Tesla exploring land options in Satara, Maharashtra.
Satara is about 250km (155 mi) from the Port of Mumbai, placing it in an excellent location to easily receive parts and materials from other countries, as well as ship completed vehicles elsewhere around the world. The potential facility is reportedly planned as a “Completely Knocked Down” or CKD assembly plant, which means that Tesla would import parts and then assemble them locally.
This is key to Tesla’s strategy in addressing India’s traditionally high import tariffs on fully built vehicles, which have been a major hurdle for Tesla in the past. This push aligns with India’s updated EV policy, which calls for reduced import duties on EVs priced at $35,000 USD or above for companies that commit to investing at least $500m USD in local manufacturing facilities between 2024 and 2027.
According to the report, Tesla is prepared to invest substantially more, with figures around $2-3 billion USD cited for a plant capable of doing final assembly on up to 500,000 vehicles. Tesla supposedly aims to roll out the first locally assembled vehicle from the facility no later than March 2026.
Building the Indian Foundation
Beyond just manufacturing plans, Tesla has been actively laying the groundwork for its future Indian operations. Tesla has reportedly finalized leases for its first showrooms in Mumbai and Delhi - two of the largest cities in India. An office space in Mumbai to headquarter Indian operations is also on that leasing list.
Tesla has also begun to hire its initial tranche of employees, with over 30 positions already posted. Tesla is also hiring Autopilot Vehicle Operators in several locations, indicating that Tesla intends to test at least the FSD suite in one of the most complex traffic situations around the world.
Elon Musk also confirmed that he plans to visit India and speak to the Indian Prime Minister, likely to broker a deal focusing on building out Tesla’s presence and bringing new technology to the country.
The road to India has not been without its complexities. Reports confirmed the resignation of Prashanth Menon, Tesla's India head, with oversight of Indian operations temporarily shifting to Tesla's China team. Furthermore, earlier discussions with potential joint venture partners, such as Hyderabad-based Megha Engineering for land acquisition, reportedly did not materialize, leading Tesla to explore other avenues and locations like Satara.
Despite all the setbacks, Tesla’s efforts indicate that they are more determined than ever to make a formal and official entry into the Indian market.
Tesla’s software updates often contain far more than the release notes show, whether they’re undocumented features or preparation for the next big thing. The 2025 Spring Update is no exception - it’s filled with undocumented changes and, of course, new, inaccessible code that points to upcoming features.
Tesla hacker greentheonly on X has been digging into update 2025.14 and found some intriguing additions and hints about what’s coming next, so let’s take a look.
Grok Incoming
New hidden UI elements have been found pointing towards the integration of a Grok-powered smart assistant for Teslas. This includes references to a “personality” button, just like the Grok app. Tesla is likely hard at work on an advanced conversational AI and integrating the ability to control your vehicle.
Grok is the smart assistant that’s expected to replace the ancient voice commands that are available today. However, expect anything beyond vehicle commands to require Tesla’s Premium Connectivity.
While none of these new elements are active just yet, it is a good indication that it is likely on its way quite soon.
Siren Detection UI Removed
Code related to user-facing elements for siren detection has now been removed. We’ve confirmed that the orange dot is still in place with the Spring Update, but elements related to future changes and a UI for siren detection have since been removed from the code base.
Removals don’t indicate much - Tesla could be refactoring the code while they’re working on this or have changed directions on how to implement a future.
Insights into the New Dashcam Viewer
More significantly, for users on HW3, Green reported that the newly improved Dashcam Viewer isn’t just an improved version of the video viewer, but it was built from the ground up, and it’s now web-based. This technical detail explains why the updated viewer is only rolling out to AMD Ryzen vehicles and not older, Intel-based vehicles. HTML-based apps are often quicker to develop but usually require more resources to perform smoothly, which may be why we’re seeing the Ryzen infotainment system requirement.
This likely means that the new Dashcam Viewer won’t arrive on Intel vehicles in a future update unless Tesla can optimize the viewer enough to perform adequately on the older hardware.
HW3 vehicles already missed out on the new B-pillar recording feature. While Green thinks it’s technically possible to bring this feature to HW3 cars, unknown technical issues are likely preventing it. Older HW3 vehicles without a USB port in the glovebox only include USB 2 ports, limiting bandwidth, which could be one of the reasons, among others.
New Key Types
Perhaps a hint at Tesla’s third-party Robotaxi fleet ambitions, Tesla is building out new types of keys.
Rider Keys: These new keys appear to be designed to allow designated riders to access vehicles that are operating in “fleet mode.” This functionality sounds very much like what will be needed to allow Robotaxi customers to access a vehicle temporarily while they’re being given a ride.
Pre-Delivery Keys: Another new key type found is “pre-delivery.” While we don’t have an exact purpose nailed down quite yet, we’re assuming this could potentially allow new owners limited access to their vehicles for inspection prior to officially accepting delivery.
That’s plenty of interesting stuff found in the 2025 Spring Update - and we’re excited to see even more in just a few short weeks once Tesla launches their Robotaxi network in Austin.
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