Tesla will automatically activate the vehicle's climate system when there is an occupant in the vehicle
Not a Tesla App
Tesla CEO Elon Musk recently committed to enhancing the safety features of Tesla's electric vehicles following a conversation with a concerned owner on Twitter. The upcoming improvement will focus on better occupant detection and maintaining comfort levels within the cabin.
A Tesla owner voices concerns
The discussion began when a Tesla owner shared her experience leaving her children in the vehicle while running an errand. Upon exiting, the car shut down, and her older child had to interact with the infotainment system to reactivate it. @Tesladiva99 expressed concerns about the potential implications for young children if left unattended.
She tweeted:
"@elonmusk, I left my teenager and little in the car to go into the store. The car instantly shut off, and my oldest had to touch the screen to turn it back on. If an infant was left, the car would shut down. Can y’all do something to detect people in the car and keep temp on?"
Musk responds with a pledge to enhance safety
In response to the tweet, Musk explained that Tesla vehicles are designed to maintain a safe temperature within the cabin even when the car appears to be "off," a feature meant to protect infants and pets known as Cabin Overheat Protection. However, the feature can be turned off by the owner to reduce battery consumption. Musk acknowledged that the current system could be improved and committed to making the necessary changes.
"Tesla car temp is automatically kept within a safe range, even when the car appears 'off,' in order to protect infants & pets. That said, it would be more convenient to keep the car 'on' for entertainment & comfort if the camera detects occupants. We will make that change," Musk replied.
According to Musk's statement, Tesla will likely implement the new safety feature through an upcoming software update. It is important to note that this update will likely only apply to Tesla vehicles equipped with a cabin camera.
Tesla may choose to automatically activate one of its 'stay-on' climate system features when it senses an occupant in the vehicle. However, since Camp Mode disables the walk-away locking feature of the vehicle, it's not clear whether Tesla will instead automatically activate 'Keep Climate On' or allow the walk-away door lock feature while in Camp Mode.
The significance of social media in customer-company communication
This latest interaction between Musk and a Tesla owner demonstrates the value of the Twitter platform for addressing customer concerns and driving product improvement. Musk has repeatedly stated how companies can leverage Twitter to receive customer feedback and make necessary changes to enhance their products and services.
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Tesla eliminated a newly formed marketing team of about 40 employees as part of its global layoffs, Bloomberg reported on Monday morning. On X, Elon Musk said the ads created by the team were “far too generic” adding that they would apply to “any car”.
Exactly. The ads were far too generic – could’ve been any car.
The team was led by Alexander Ingram who joined Tesla in August 2019 as Communication lead for Automotive. After a few different roles connected with content and social media, Ingram was promoted last December to Senior Manager of Global Growth Content. In the new role, he was leading a global team of creatives focused on Tesla's first ads, as well as social media.
Ingram put out some excellent behind-the-scenes videos on Tesla’s technological advancements such as the one below explaining Tesla’s single casting.
Tesla’s Advertisement Strategy
At Tesla’s 2023 annual meeting of shareholders, Elon Musk said that the company would “try a little advertising and see how it goes”. Since then, Tesla ads have been seen in Google search results and on YouTube.
In Tesla’s proxy statement filed last week, it is seen that the automaker has spent around $200,000 on X-advertising through February 2024.
“As part of a multi-platform advertising campaign, Tesla also directly or indirectly purchased advertising on X, which totaled approximately $0.2 million through February 2024”
Bloomberg’s source added that Tesla still has a smaller marketing team in Europe.
Tesla shared on X that it’s ending its current referral program globally by the end of April. It’ll be replaced by a new one, but that is still “a few months away”, according to CEO Elon Musk.
When Musk was asked if the current credits would be lost, Musk responded by saying “No, just that new credits would not be earned until we launch a future referral program.” That means there’ll be a gap of a couple of months when owners will not be able to earn referral credits.
Tesla was always famous for relying on its community to promote its vehicles rather than spending millions (or even billions) in ad campaigns.
Through Tesla’s referral program — which started back in 2015— customers have been earning referral credits by having friends use their referral link when ordering a Tesla product or taking their first demo drive. At the time, it started with a direct $1,000 prize for the referrer but later evolved to a more complex system with different tiers and points.
Prizes have changed a lot over the years
In its latest version, scheduled to end by the end of the month, Tesla models (S, X, and Y), along with Powerwall, solar panels, and solar roofs, are available for purchase using a referral link. In this version, owners can redeem credits from merchandise to software upgrades for their vehicles. They can even redeem credits for several months free of Premium Connectivity or FSD.
Our current referral program benefits will end after April 30 in all markets
Tesla’s first referral program was released in July 2015 where customers who referred new buyers would receive $1,000 for every new Tesla Model S delivered. For those who were able to accrue 5 or 10 referrals for the US automaker, Tesla raised the bar and offered invitations to the opening of its Giga Factories or even a fully loaded Model X.
Over the first 2 years, Tesla significantly increased the value of the prizes and even offered free or discounted Roadsters with enough referrals. However, in 2019, Elon Musk decided to stop amid cost concerns.
The referral program was re-launched in late 2019 offering new buyers free supercharging for a period of time, FSD access, premium connectivity, or $500 off a new vehicle.
What’s Next
Given the considerable gap of “a few months” between the current program and the next one, it is expected that Tesla will bring a new structure with updated awards focused on minimizing Tesla’s cost while increasing the brand’s awareness.
TeslaFi logs your drives and charging sessions, letting you keep a log of your vehice's activity. We highly recommend checking them out if you use your car for business trips and would like to keep track of reimbursements, if you like to see how much you spend on charging or if you just love statistics. Visit their site and see everything they have to offer!
Tesla Android Project enables you to run Android apps in your Tesla. The platform is Open Source and you can deploy it on your own Raspberry Pi 4. Consider supporting the initiative by donating or purchasing the Compute Module 4 Bundle that delivers the best experience. Get $20 off by using the code: NotATeslaApp
The official Tesla app only notifies you if your car is broken into. By installing Sentry Pro on your phone, you will be notified for all Sentry Mode events. Stay connected and avoid potential surprises by receiving notifications. Stop constantly checking the cameras to ensure safety. Check only when necessary, save battery and get peace of mind. Get a 7 day free trial here!
Stay organized, connected, and stylish with Cyberbackpack — the #1 backpack, luggage & travel accessories for Tesla owners. We highly recommend checking them out if you commute or travel and would like a backpack or luggage that is sleek, secure and durable. View their products page and see everything they have to offer!
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