The automotive world has witnessed many rivalries throughout history, but none quite as electrifying as the ongoing feud between Tesla CEO Elon Musk and British television presenter Jeremy Clarkson. These two larger-than-life personalities have consistently butted heads over electric vehicles, Tesla's performance, and the future of transportation. Let's take a trip down memory lane and relive some of the most memorable moments from this epic battle of wits and opinions.
The Spark That Ignited the Feud
It all began in 2008, when Clarkson, then a host of the popular British television show Top Gear, reviewed Tesla's first production car (video below), the Roadster. In Season 12, Episode 7, Clarkson was critical of the Roadster's range and reliability, with the segment featuring the car running out of battery and breaking down. Tesla quickly claimed that the breakdown was staged for dramatic effect, a claim that BBC denied.
The Aftermath and Legal Action
Tesla didn't take Clarkson's review lightly. In 2011, the electric car manufacturer filed a lawsuit against BBC, alleging defamation and malicious falsehood. However, the British High Court dismissed the case in 2013, with the judge stating that no Top Gear viewer would have reasonably compared the Roadster's performance to that of a traditional sports car based on the episode.
The War of Words
The legal battle didn't put an end to the rivalry. Over the years, Musk and Clarkson exchanged barbs through interviews and social media. In a 2018 interview with The Independent, Clarkson called Musk "an idiot" and claimed they "almost had a fight." In response, Musk took to Twitter and called Clarkson "weird" and "rude." In 2021, Clarkson talked about Musk's kids' unique names and suggested he call them "John or Jane or whatever."
The Twitter Battle
The rivalry between Musk and Clarkson has expanded beyond the realm of electric vehicles. Recently, Clarkson shared his thoughts on Musk's new Twitter laws and claimed that the new CEO should be paying him to use the social media network. In his Sunday Times column, Clarkson expressed his outrage at the proposed new costs for blue tick verification. He argued that he brings in advertising for the platform and should not be paying for the verification. This latest episode showcases the enduring feud between these two influential figures.
The Autopilot Debate
Clarkson has also criticized Tesla's Autopilot feature, questioning its safety and reliability. He once called it "an accident waiting to happen" after a fatal accident involving a Tesla Model S operating on Autopilot in 2016. However, Musk has dismissed Clarkson's concerns as biased and uninformed, insisting that critics have an outdated view of electric vehicles and are resistant to change.
The Model X Review and Beyond
Despite his new-found popularity, Clarkson didn't shy away from critiquing Tesla. In a 2019 episode of The Grand Tour, he reviewed the Tesla Model X, acknowledging its advancements while questioning its design and practicality. Clarkson said, "The truth is, the world's most hated car company has changed the world," but he also questioned whether electric vehicles would ever fully replace internal combustion engine cars.
The Grand Tour and Clarkson's Farm
After leaving Top Gear, Clarkson and co-presenters Richard Hammond and James May launched The Grand Tour on Amazon Studios. The show continued to feature Tesla vehicles and maintain a critical stance on electric cars. However, Clarkson's image softened with the release of his show Clarkson's Farm, which showcased his love for farming and the challenges he faced in running a farm. The show garnered a new fan base and a more sympathetic public image, but he still prefers internal combustion.
Reconciliation?
In a surprising twist, Elon Musk appeared on Top Gear in 2020, discussing Tesla's progress and the future of electric vehicles with the show's presenters. Though Clarkson was not involved in the episode, the appearance marked a notable moment in the rivalry's history.
The ongoing feud between Elon Musk and Jeremy Clarkson is a fascinating chapter in the automotive world. As electric vehicles become increasingly popular, the rivalry between these two influential figures serves as a reminder of the broader debate surrounding the future of transportation. With the latest development involving Twitter, it's clear that their rivalry continues to evolve and shows no signs of slowing down. Fans of both individuals can only wait and see what the next chapter holds for this electrifying tale.
