Tesla's Love Letter to Canada Could Have a Deeper Meaning

Tesla is considering opening a Gigafactory in Canada

Tesla

Tesla's love for Canada is more evident than ever. A recent email to owners showcases the company's commitment to sustainability and its positive impact on Canada's economy and the environment. The email comes at the same time as Canada committed millions to more charging stations and rolled out its first electric vehicle, a Tesla Model Y, to the country's police force.

Remember, Canada is on the shortlist for a new Giga factory, and these are positive signs that North America may be getting another Tesla-producing super plant. Despite Elon Musk being half Canadian and previously suggesting a Canadian location, he will go to the country, province/state, and city that offers the best strategic location, the most tax incentives, and a skilled workforce.

While recent developments have pointed at a new factory in Mexico, Tesla has previously stated they plan to have 10-12 really big factories that will allow them to produce up to 20 million vehicles annually.

Overview of Tesla's recent email to Canadian owners

Interestingly, the wording in the Tesla email says, "a recent economic impact assessment conducted by Enviro Economics quantified Tesla's impact on the Canadian economy. However, EnviroEconomics states that Tesla asked the company to "assess the economic impact of their Canadian operations and spending, as well as the emission reductions and operational fuel savings associated with Tesla vehicles in Canada."

Why would Tesla want that information unless the company is deep in conversations with Canadian officials? This new information may be the next phase to win over public support for a Tesla Gigafactory development.

Analysis of Tesla's Impact on the Canadian Economy

The numbers make a compelling case for Canada to do whatever it can to encourage a Gigafactory in the Great White North. Tesla spending in Canada has grown by 25% year-over-year between 2018 and 2021. The expenditure was widespread, with 51 economic sectors benefiting from Tesla's investment in automotive parts, charging stations, manufacturing, and retail operations.

Tesla's total contribution to Canadian GDP in 2021 was $762 million, and the company contributed to 6,645 full-time jobs in the country, including 3,100 direct jobs due to its operations and spending. The direct employment impact was equivalent to 3% of all jobs in the auto parts manufacturing sector.

Benefits of Tesla's vehicles in Canada

Canada recently introduced new targets for manufacturers' and importers' vehicles. The regulations state that 20 percent of new cars sold in Canada will be zero emission by 2026, at least 60 percent by 2030, and 100 percent by 2035. There are more than 145,000 Teslas in Canada, including a new Model Y, as part of the Royal Canadian Mounted Police force. It's the first electric vehicle in the fleet and part of the Canadian Net-Zero Emissions Accountability Act. Canada also announced a $15 million investment in 2,350 EV chargers.

According to the study, the benefits of Tesla's vehicles in Canada extend beyond the economy. Between 2018 and 2021, Tesla's vehicles helped avoid 583,000 tonnes of CO2e emissions. Additionally, Tesla owners in Canada saved an estimated $113 million in 2021 in transportation fuel, equivalent to $1,259 in savings per vehicle.

Canada's Commitment to Sustainability and the Future of Tesla in the Country

Tesla's recent email highlighting the company's impact on the country could signify deeper discussions with Canadian officials. The numbers make a strong case for Canada to encourage the establishment of a Tesla Gigafactory in the country. Tesla's spending and contributions to the Canadian economy have grown significantly over the past few years, and its vehicles have helped reduce carbon emissions and save millions in transportation fuel.

The recent announcement of Canada's new zero-emission vehicle targets, investment in EV chargers, and the addition of a Tesla Model Y to the police force all point to the country's commitment to sustainability. Tesla sees an exciting future ahead in Canada and is poised to continue advancing its mission of transitioning the world to sustainable energy.

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Tesla FSD in Europe: June Update

Not a Tesla App

The road to bringing FSD to Europe has been a long and complex one and filled with regulatory and bureaucratic hurdles. Elon Musk, as well as other members of Tesla’s AI team, have previously voiced their grievances with the regulatory approval process on X.

However, it appears that there is finally some progress in getting things moving with recent changes to upcoming autonomy regulations, but the process still seems slow.

Waiting on the Dutch

Elon commented on X recently, stating that Tesla is waiting for approval from Dutch authorities and then the EU to start rolling out FSD in Europe. Tesla is focusing on acquiring approvals from the Dutch transportation authority, which will provide them with the platform they need to gain broader acceptance in Europe. Outside of the Netherlands, Tesla is also conducting testing in Norway, which provides a couple of avenues for them to obtain national-level approval.

The frustration has been ongoing, with multiple committee meetings bringing up autonomy regulation but always pulling back at the last second before approving anything. The last meeting on Regulation 157, which governs Automated Lane Keeping Systems, concluded with authorities from the UK and Spain requesting additional time to analyze the data before reaching a conclusion.

Tesla, as well as Elon, have motioned several times for owners to reach out to their elected representatives to move the process forward, as it seems that Tesla’s own efforts are being stymied. 

This can seem odd, especially since Tesla has previously demoed FSD working exceptionally smoothly on European roads - and just did it again in Rome when they shared the video below on X.

FSD Supervised testing in Rome, Italy

Pending regulatory approval pic.twitter.com/TXh3uQIfrx

— Tesla Europe & Middle East (@teslaeurope) June 12, 2025

DCAS Phase 3

While the approval process has been slow, Kees Roelandschap pointed out that there may be a different regulatory step that could allow FSD to gain a foothold in Europe.

According to Kees, the European Commission is now taking a new approach to approving ADAS systems under the new DCAS Phase 3 regulations. The Commission is now seeking data from systems currently operational in the United States that can perform System-Initiated Maneuvers and don’t require hands-on intervention for every request.

This is key because those are two of the core functionalities that make FSD so usable, and it also means that there may not be a need to wait years for proper regulations to be written from scratch. Now, the Commission will be looking at real-world data based on existing, deployed technology, which could speed up the process immensely.

What This Means

This new, data-driven regulatory approach could be the path for Tesla to reach its previous target of September for European FSD. While the cogs of bureaucracy are ever slow, sometimes all it takes is a little data to have them turn a bit faster in this case.

Alongside specific countries granting approval for limited field testing with employees, there is some light at the end of the tunnel for FSD in Europe, and hopes are that a release will occur by the end of 2025. With Europe now looking to North America for how FSD is performing, Tesla’s Robotaxi results could also play a role.

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Tesla Launches 'TeslaVision' Contest With Big Prizes — See Last Year’s Winner [VIDEO]

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Tesla’s marketing has always been relatively unconventional, relying on word-of-mouth rather than traditional advertising. The passion of the owner’s community is always massive, but it is especially high now with the launch of the Robotaxi network just around the corner.

Tesla is now tapping into that spring of fan creativity and announced the TeslaVision video contest, with some seriously impressive prizes up for grabs.

Announcing the TeslaVision fan video showcase

Tesla owners & supporters have always been able to see our products & mission for what they truly are.

Your word of mouth has made Tesla what it is today.

The OGs will remember that in 2017, we held our first video contest. 8 years… pic.twitter.com/6pPpkqmqOH

— Tesla (@Tesla) June 10, 2025

The Contest

The core of the contest is simple. Create a video that shows how your Tesla gives you more in life. Tesla is looking for submissions that highlight themes of freedom, safety, fun, and convenience.

Prizes

The prizes definitely make this contest worth entering if you’re good with a camera and have some basic video editing abilities.

For North America, the prizes include a brand new Model Y AWD Long Range, alongside an all-expenses-paid trip to Austin for a tour of Giga Texas. The grand prize winner will also be able to custom order their Model Y, allowing them to select their preferred wheels and color.

The two runners-up won’t get a Model Y, but they’ll also enjoy an all-expenses-paid trip to Giga Texas for a tour of the factory.

The travel and tour include lodging in Austin for 2 nights, as well as economy-class round-trip tickets from anywhere in North America. Tesla will also provide a vehicle for use during the trip.

Hopefully, these winners will also have the opportunity to experience the Robotaxi network while they’re in Austin, as it’s expected to be opened to the public later this month.

Project Loveday

For long-time followers of Tesla, this contest may feel familiar. The contest is a direct throwback to the 2017 Project Loveday contest, which was inspired by a letter to Tesla from a 10-year-old aspiring marketer. That contest was won by MKBHD, with his submission below:

How to Enter

If you’re ready to start filming, here are the key pieces of information you’ll need to know:

• Video must be 90 seconds or less

• Video must be uploaded to YouTube with a public URL

• Make a post on X and Instagram tagging “@Tesla” and include the words “TeslaVision contest” in the post.

• Provide links to both social media posts in your submission to Tesla’s form

• Provide your personal details in the form

• You have until July 17th, 2025, or until Tesla receives 10,000 entries, whichever comes first.

You can find the official submission form and all region-specific details on Tesla's website.

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