Tesla Model Y Set to Take Top Spot as World's Best Selling Car in 2023

The Tesla Model 3 and Model Y are in the Top 10 vehicles sold worldwide

Tesla

Tesla's CEO, Elon Musk, once said, "I say something, and then it usually happens. Maybe not on schedule, but it usually happens." In April 2021, Musk predicted that the Model Y would be the world's best-selling vehicle. He wasn't sure if it would happen in 2022, but he was confident the electric SUV would take the global crown from Toyota's Corolla in 2023.

Moving on Up

According to a report from Focus to Move, the Model Y is now the fourth best-selling vehicle worldwide after an astonishing 88 percent jump from 2021 to 2022. There were 759,000 Model Ys sold last year, just 28,000 units behind the third-place Ford F-150 which has been the best-selling truck for the previous 46 years. Toyota claimed the top two spots, with the RAV4 at 870,000 and the Corolla selling 1.12 million.

The runway is clear for the Model Y to vie for the world's best-selling car title in 2023. There are three critical elements to achieve the goal: capacity, demand and competition.

Capacity

First, capacity. To reach the top spot, the Model Y will need to increase its sales by approximately 60% compared to 2022, which is a very achievable goal, considering both the Giga Texas and Giga Berlin factories aim to produce 500,000 cars per year. During Tesla's Q4 earnings call, Elon Musk said Tesla plans to produce about 1.8 million vehicles in 2023, up about 37% from 2022. Musk later added that Tesla may be able to reach 2 million vehicles in 2023, which would be an increase of 52% over its 2022 numbers.

Demand

Second, demand is there. In the wake of the recent price drops, Bank of America predicts Tesla's volume to jump 53 percent, up from its original forecast for 17% growth. Also, Musk said during the fourth quarter earnings call that the company is receiving the most orders year to date in its history. Plus, the price tag of the Model Y and Model 3 is now very close. As a result, many buyers may consider getting into the slightly larger Model Y over the Model 3.

Competition

Thirdly, the competition. Toyota's Corolla is half the price of the Model Y. Therefore, to grab the top spot in the world, the Corolla will have to come down a few pegs. As the manufacturer is playing catch up on the EV market, perhaps the bZ4X will take away from Corolla's typical buyers.

Top 5 Cars Sold Worldwide

Below is a list of the top 5 vehicles sold worldwide, as compiled by Focus2Move. It's not clear whether Focus2Move includes used cars in their figures or if they include sales for vehicles that have yet to be delivered.

Is This Camouflaged Tesla Model Y the Upcoming Performance Variant?

Not a Tesla App

A recent sighting at Giga Texas by drone operator and detail hound Joe Tegtmeyer has really caught our eye. A red Model Y was driving within the factory premises with its front and rear sections heavily camouflaged in Tesla’s standard black coverings. To top it off, there wasn’t just one, but two vehicles.

Tesla usually conceals vehicles when it has something to hide or test, and this timing suggests to us that a new variant of the world’s best-selling SUV is on its way. This leads us to two theories - a refreshed Model Y Performance or the anticipated, more affordable E41 Model Y.

Caught something interesting today … two heavily camouflaged cars driving on the W side of Giga Texas. Several viewers noted this in my short video on the autonomous drive.

Here is the pertinent section zoomed in … what do you think? pic.twitter.com/xkXrz2YCvQ

— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) May 14, 2025

The front fascia, headlights, and hood are almost entirely obscured, with similar coverings applied to the rear, hiding the taillight design and bumper. This is a classic practice to keep new design elements under wraps before an official unveiling, and this is exactly what we saw with the Model 3 Highland and Model Y Juniper projects. The rest of the vehicle, including the central body and roofline, appear fairly consistent with the current Model Y.

Refreshed Model Y Performance?

One compelling possibility is that Tesla is preparing for the launch of the refreshed Model Y Performance. This speculation gains traction when we look at the launch of the refreshed Model 3 Performance. The Performance variant launched several months after the Long Range AWD and RWD variants and came with a bespoke front fascia. That fascia included air ducts for improved aerodynamics and brake cooling, helping to differentiate it both visually and by performance from other refreshed Model 3s.

It stands to reason that Tesla is preparing to launch the refreshed Model Y Performance. The extensive covering on the front fascia could be hiding a more aggressive, aerodynamically optimized bumper and air ducts to match the Model 3 Performance.

More Affordable Model Y?

Alternatively, this mystery vehicle could be the prototype of the previously discussed affordable variant of the Model Y, known as E41. Tesla has been working on further cost reductions for its highest volume vehicle, which includes cost-cutting components and features, as well as working on manufacturing efficiencies.

Tesla is focusing on making its existing models, like the Model Y, more affordable. In this case, the camouflage might be concealing simplified exterior features designed to help reduce production costs. This could include a revised front-end design, along with different headlights or taillight assemblies. Tesla could even forgo the distinctive front lightbar, as well as the afterburner-style rear lightbar, if it contributes to worthwhile savings.

This would be a step beyond the recently introduced Model Y Long Range RWD, which improves the vehicle’s range and lower the price by $4,000.

For now, the identity of this camouflaged Model Y remains a mystery. The fact that it is out and about at Giga Texas suggests that whatever changes Tesla has incorporated are significant enough to warrant covering up the front and rear of the vehicle.

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Tesla Confirms Reduced Driver Monitoring on FSD v13.2.9

@WifeDirtyTesla

Tesla’s FSD has made some truly incredible strides since V11, and since FSD V12.5, the experience has been hands-free for vehicles with a cabin camera.

However, a persistent point of frustration for many users is the strictness of the Driver Monitoring System (DMS), often referred to as the “nag.” In a recent interaction on X, Mike P detailed his grievances about how strict the DMS was.

Was much needed

— Ashok Elluswamy (@aelluswamy) May 16, 2025

This post drew a response from Elon Musk, who said, “You’re right.” Just a few days and a relatively unassuming point release later, Tesla has already decided to take action to improve its DMS.

The core issue here, which many who use FSD can attest to, isn’t about wanting to be irresponsible. Instead, it is about the current system’s sensitivity. The DMS can feel overly punitive for brief, normal interactions with the vehicle’s center display.

User Experience Woes

Mike P’s experience was common - you can’t even glance at the display to change the song or add a nav stop without the DMS warning you to pay attention.

If you continue, then you risk receiving a FSD strike. This leads to most drivers disabling FSD and typing their destination in while manually driving. For the casual observer, you can tell that it is clearly far more dangerous.

This highlights a safety paradox: a system designed to ensure attentiveness can sometimes lead to less safe workarounds. One must acknowledge that Tesla is in an odd position, being incredibly cautious about safety and ensuring it stays within NHTSA guidelines. However, the nag today is overkill in some situations, such as glancing at the center screen.

Tesla Confirms Change

Musk’s relatively concise answer resonated with his previous outlook on the matter. During Tesla’s Q1 2025 Earnings Call, he acknowledged that the DMS can be too strict and mentioned that Tesla is actively looking into ways to loosen those restrictions. He also pointed out the irony between the current system encouraging users to disengage FSD for simple tasks, only to re-engage it moments later - a less-than-safe cycle.

In a post on X, Ashok Elluswamy, Tesla’s VP of Autopilot AI, delivered welcome news. He confirmed that the latest FSD update, V13.2.9, includes a loosening of the cabin camera nag. This is an undocumented change, and one that we’re very excited to see.

This undocumented change is the latest step in Tesla’s overall plan forward Unsupervised FSD, which would drop the DMS completely. Previous updates, like the shift to vision-based driver attention monitoring in V12.4 and V12.5, aimed to balance safety with user experience.

What Does This Mean?

While the full extent of changes in V13.2.9 will become clearer as Software Update 2025.14.6 rolls out to more FSD users, the confirmation of loosened cabin camera nag suggests a few things.

This likely means greater tolerance for brief glances at the screen for essential tasks, whether it be adjusting climate settings, inputting a nav destination, or changing the current song. It could also include a potentially more forgiving threshold for looking away, especially in low-speed scenarios. The DMS does not ding you for using the display or looking away while the vehicle is waiting at a red light today, but Tesla could expand this to driving under 10 mph (16 km/h).

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