In case you missed it, Tesla’s first-quarter numbers came in, and they have Wall Street running for the hills, with critics cheering: “I told you so.”
The company reported its first quarterly drop in deliveries in nearly four years, a moment some have termed a stark deviation from its historical trajectory of relentless growth. However, it’s worth delving deeper to understand the factors at play.
Economic and Competitive Landscape
First and foremost, the broader economic landscape cannot be overlooked. With rising interest rates dampening consumer spending power, the cost of living soaring, and the global economy showing signs of strain, the automotive sector, especially the EV market, has not been immune to these headwinds. Therefore, Tesla's sales performance this quarter cannot be viewed in isolation but as part of a larger economic tableau that has also left its mark on other sectors. The company also expected this, which prepared investors for a difficult year during the last earnings call.
Moreover, the competitive landscape has been intensifying. BYD, Tesla's closest competitor and a powerhouse in its own right, briefly overtook Tesla in sales in the last quarter of 2023, only to experience its own significant sales drop of 43% in the first quarter of 2024. This parallel trajectory underscores a shared challenge: navigating a market that is becoming increasingly saturated, competitive, and sensitive to pricing dynamics.
Musk's Commentary
In the wake of Tesla's reported delivery numbers, Elon Musk took to his platform X, which he has 180 million followers, to address critics directly. Musk's response to investment analyst Ross Gerber's continued criticism, stating, "He’s such an idiot that he can’t even tell he’s an idiot," defending Tesla's position by highlighting BYD's significant sales drop and asserting, "This was a tough quarter for everyone."
He’s such an idiot that he can’t even tell he’s an idiot.
BYD sales dropped by 42% from last quarter. This was a tough quarter for everyone.
Amidst this, Tesla's disproportionate share of media scrutiny makes these numbers seem even worse. For example, Reuters's story on BYD's 43% decline in deliveries was less than 400 words, while Tesla’s miss on deliveries was more than 800 words. The company's every move, statement, and quarterly performance is magnified, analyzed, and debated, creating a narrative battleground that extends far beyond the confines of financial spreadsheets, production lines, or even fair play.
Tesla’s Technological Innovations Extend Beyond the Car
Tesla's commitment to pushing the boundaries of technology remains unwavering, especially in the realm of Full Self-Driving (FSD) capabilities. The company's confidence in this revolutionary technology is apparent in a new offer of a complimentary one-month trial of its FSD software.
This bold move underscores Tesla's belief in the transformative potential of its autonomous driving technology and its readiness to showcase this innovation to a wider audience, inviting them to experience the future of driving firsthand.
Moreover, Musk's pinned post on X offers a visionary glimpse into Tesla's future, emphasizing the transformative potential of Tesla's Full Self-Driving technology.
Most people still have no idea how crushingly good Tesla FSD will get. It will be superhuman to such a degree that it will seem strange in the future that humans drove cars, even while exhausted and drunk!
The Future of Tesla and the EV Market
Tesla's strategic decisions, including price adjustments and the anticipation of a slower growth year, reflect a calculated approach to these challenges. The company's focus on ramping production for the updated Model 3 and navigating unforeseen disruptions, such as the Red Sea conflict and an arson attack at its Berlin factory, speaks to the operational hurdles it faces amid a complex global environment.
For Tesla and BYD, this period is a chapter in a longer saga of adaptation, resilience, and relentless pursuit of a future where electric vehicles are at the heart of global mobility. As the dust settles on this quarter's developments, the focus inevitably shifts to the strategies, innovations, and decisions that will define the next phase of growth for these electric vehicle titans.
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Tesla has begun to reach out to customers in the United States and is offering demo drives of the Cybertruck on an invite-only basis. @brandonhd on X shared the first invite image, and it looks like it's going out quite quickly to multiple locations that have Cybertrucks on display.
Up until now, display vehicles have been for just that – looking, but no touching. Some Tesla delivery centers and showrooms have also allowed viewers to take a seat inside and open it up, but most are still locked away behind the velvet rope.
It’s exciting to see that Tesla has begun to demo them – and it can only be so long until demo drives open up to everyone.
Advisor-led Demo
This Demo Drive is led by a Tesla Advisor – while you’re driving, the advisor will be in the passenger seat, walking you through the experience. They’ll explain steer-by-wire, off-road controls, and will introduce new-to-Tesla buyers to all the features that are currently available.
The list of locations so far for demo drives appears to be fairly limited, but we will hopefully see demo drives roll out throughout the United States, and eventually Canada too. Here is the current list of city/state locations that have seen demo drive invites.
Actually Smart Summon, the successor to Tesla’s Smart Summon feature, has been confirmed to be coming as soon as next month as per Elon Musk. Colloquially known as “ASS”, Actually Smart Summon is supposed to improve on the regular Smart Summon capabilities, which have historically used ultrasonic sensors (USS) to navigate parking lots.
We’re looking forward to Actually Smart Summon, and we’re quite excited about what other features will be unlocked once it finally shows up at our doorstep.
Vision-based Improvements
ASS is supposed to bring Smart Summon to vehicles that don’t have USS – using Tesla Vision. Most recently, Tesla has brought Autopark to vehicles without USS, and Vision-based Autopark has been a huge success. It is faster, more reliable, and smoother than the older USS-based solution. It can also park and maneuver in tighter locations.
Today, Smart Summon is sometimes useful at best, usually a party trick, or downright dangerous at worst. It’s excellent and best used in straight lines, where you have a clear line of sight of the vehicle, and can stop it if doesn’t see an obstacle.
I used Smart Summon today, just before writing this article – my 2022 Model Y (with USS) – did manage to show up just fine – in a straight-line location from where I was parked, after exiting the parking spot fairly cleanly. However, I’ve previously used Smart Summon and have had the vehicle turn towards obstacles, such as cart returns or curbs. Overall, it’s a sometimes-useful feature that has a lot of drawbacks right now.
Smart Summon is also restricted to a certain distance – and it's pretty small. The max distance is shorter than most parking lots, being only about 215 ft (65m). If you’re lucky enough to park close, it's very useful to bring your car right to you.
Actually Smart Summon
ASS will bring FSD V12-like capabilities to Smart Summon – the vehicle will primarily use Vision to drive toward you (or the location you’ve indicated). ASS has been supposed to be coming since about September 2022 and has seen many delays – we’re almost at the 2-year point today.
We’re looking forward to Actually Smart Summon being able to bring the vehicle – safely – right to you. ASS is also one of the key steps towards bringing some other cool features that Elon Musk has previously mentioned – Park Seek and Banish Autopark.
We’re also hopeful that Actually Smart Summon will increase the maximum range a vehicle can be summoned, because the current range is fairly small. Alongside Park Seek and Banish Autopark, we’re closing in on a Robotaxi-based future.
Park Seek and Banish Autopark
When the FSD v12.4 showed up, Elon also mentioned that going forward, vehicles would automatically park themselves when arriving in a parking lot – Park Seek – and that if you got out of the car at the entrance to a business, you could get it to automatically park itself in the parking lot – Banish Autopark. These are two features that are needed for Robotaxi to work – which itself is delayed to October 10th of this year. We’re looking quite forward to them – as in combination with Actually Smart Summon, Tesla has reached the cusp of vehicle autonomy.
A vehicle that arrives, driverless, at the location you’re at, then drives somewhere, parks itself there, and waits for you – is the definition of a Robotaxi.
While we’re likely to have to wait for Banish Autopark and Park Seek just a bit longer, Actually Smart Summon being around the corner is exciting! Gone will be the days of having to run out to your car when you forgot your umbrella – your car will just come right to you instead.
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